$chart = new PieChart(400, 200);
$chart->setTitle(“Might you like to buy Apple’s iPhone?”);
$chart->addPoint(new Point(“Yes”, 51.7));
$chart->addPoint(new Point(“No”, 19.3));
$chart->addPoint(new Point(“Don’t know”, 29.0));
Two days, two mentions of Apple’s iPhone! This time, however, rather than trying to shoehorn it into an existing survey, japan.internet.com reported on a survey by conducted by JR Tokai Express Research into Apple’s iPhone.
Between the 9th and 11th of January 2008 330 members of the JR Tokai Express Research online monitor group employed in either the public or private sector completed a private internet-based questionnaire. 80.0% of the sample was male, 10.9% in their twenties, 36.4% in their thirties, 36.1% in their forties, 13.9% in their fifties, and 2.7% in their sixties.
This is also well-timed with regards a report on Forbes about the iPhone (thanks Gen!) which takes the rather safe line that the latest NTT DoCoMo 905i series does everything and more already, and that the price tag is rather prohibitive. Looking at Q1SQ2 below, it seems that almost no-one is willing to pay the price it was initially offered at in the USA, but well over a quarter of the potential customers are willing to pay around the current market value. This also ignores the fact that the previously-mentioned 905i series is selling, and selling well, at over 50,000 yen on a standard pricing plan, and of course the up-front cost is just a fraction of the total cost of ownership. To compare, in the USA the cheapest unlimited data plan costs $59.99 with 450 free minutes, 5,000 evening and weekend minutes, and 45 cents per minute after that, whereas in Japan the cheapest 905i plan is 2,000 yen (excluding tax) for 25 free minutes (300 free minutes would be 8,000 yen!), 400 yen for answering machine and call waiting service, 200 yen for iMode walled-garden functionality, 5,700 yen pake-houdai full unlimited data packet plan for full browser, and then 40 yen per minute afterwards. This makes a USA iPhone cost around $1,839 for two years including $399 for the handset, or about 200,000 yen, versus a minimum 249,200 yen for a 905i series phone including the 50,000 yen handset cost, not forgetting that a Japanese tend to upgrade more frequently than once every two years, making a basic 905i about 25% more expensive than an iPhone. If one compares the package with a similar amount of minutes, the price becomes 393,200 yen, almost double the price! To be generous to NTT DoCoMo, after a year you may become eligible for a 35% discount, rising to 50% after 10 years, so a worst-case scenario is closer to 333,140 yen, only 66% more expensive, and a best-case of 221,600 yen, still 10% more expensive than an iPhone. Similar costs apply to the other main carriers, SoftBank and au.iphone,jr tokai express research,mobile phone