Vast majority of coupon users influenced by coupons
Mobile Marketing Data Labo recently published the results of a survey into coupon usage, specifically looking at differences between smartphone and feature phone usage patterns.
Demographics
Between the 21st and 24th of February 2013 500 people who had used coupons were selected to complete the survey. Furthermore, 250 of these people selected were feature phone users, and the other 250 smartphone users. All were aged 20 or older, but no further demographics were provided.
I relatively rarely use coupons. I have a small repertoire of restaurants I like to visit, so I already know which allow coupons. Specifically, Satoyama Dining gives me a 10% off coupon if I complete the questionnaire after eating, and Kamakura Pasta (branches everywhere) who occasionally send me three 10% off coupons, each with slight variations on my name spelling!
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