Mobile SNS – game-centric sites gaining on mixi
The granddaddy of Japanese SNS, mixi, seems to be losing ground in the mobile phone world, faced by the challenge from casual game-centric SNSs, according to the results of this survey from Point On Research and reported on by japan.internet.com into mobile Social Networking Services (SNS).
Demographics
On the 9th of December 2009 800 mobile phone user completed a private mobile phone-based survey. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.
The two challengers to mixi are currently involved in a battle over an incredibly tedious-looking fishing game that GREE make the centre-piece of many of the television spots, as can be seen below:
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