MM Research Institute recently published a survey conducted in conjunction with goo Research, their fifth regular survey into consumer opinions on environmental measures, a survey that always leaves me scratching my head at the results.
Demographics
Over the 7th and 8th of January 2013 1,159 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.3% of the sample were male, 19.2% between 18 and 29 years old, 19.3% in their thirties, 20.5% in their forties, 20.4% in their fifties, and 20.6% aged sixty or older.
The nuclear-related questions are interesting, especially the separation of it from environmental issues; I have no idea why they would do that, but I would have liked to have seen a lot more detail on people’s views.
Here’s my favourite corporate advert promoting environmental stuff:
Between the 28th of January and 1st of February 2011 1,094 members of the goo Research oonline monitor group completd a private internet-based questionnaire. 50.1% of the sample were female, 20.1% between 18 and 29 years old, 20.1% in their thirties, 19.7% in their forties, 19.9% in their fifties, and 20.1% aged sixty or older.
Note that this survey is more a measure of how well companies are projecting their green image, not of how well they are actually enacting policy; my employer features high on the list and … no, I’d better not say!
You’ll notice Japan Tobacco in 11th place overall, which might seem strange, but JT are very clever with their advertising and have persuaded the average person on the street that being downwind of a smoke cloud, accidentally poking kids with ciggies on busy roads, and chucking butts down the drain are the most serious hazards of smoking, thus their awareness campaign plays on the greenness of not doing the above. Japan must be just about the only country in the world where more local governments have enacted measures against smoking on busy streets versus the much more unhealthy aspect of smoking in enclosed spaces.
Finally, note that in the second ranking Apple makes an appearance as the only foreign company in either list. Read the rest of this entry »
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