Japanese smartphones becoming chat and SNS front-ends

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How often do you use smartphone coupons? graph of japanese statisticsA recent survey from MMD Laboratory entitled 2012 smartphone user insight survey confirmed a trend I have seen with my own eyes; SNS usage, in particular LINE, has really taken off.

Demographics

Few demographics were presented; just that over the 18th and 19th of December 2012 670 smartphone using members of the MMD monitor panel completed a private internet-based questionnaire. The sample was aged between 20 and 59 years old.

When I initially read this survey, I was surprised to see email not featured anywhere, but finally I noticed that it was considered a built-in function. What I would really like to learn, though, is what people use for their main email provider; is it their carrier’s functionality or do they choose GMail or other third-party providers?
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au by KDDI is Japan’s best mobile carrier

Smartphone HolderThis will most likely be the last proper survey for 2012, a look by MMD, Mobile Marketing Data Laboratory, at mobile carrier satisfaction levels, as reported by japan.internet.com.

Demographics

Few demographics were given, just that on the 18th and 19th of December 2012 664 members of the MMD monitor group between the ages of 20 and 59 and who owned a smartphone from either docomo, au or SoftBank completed a private internet-based questionnaire. The results were listed alongside the results of a similar survey from May 2012.

Note that docomo only has seen a significant drop in satisfaction with signal strength and talk area; perhaps one reason is that there has been a number of network outages over the summer, and I still see occassional dropping out of my 3G signal in and around train stations at rush hour.
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Three in ten Japanese thinking about a tablet, iPad and mini top picks

Do you plan to buy a tablet by the end of 2012? graph of japanese statisticsMMD, Mobile Marketing Data Laboratory, recently published a report on a survey they conducted themselves into tablet ownership and purchase views.

Demographics

Between the 25th and 29th of October 2012 17,559 people, presumably members of the MMD monitor panel completed a presumably private survey. No further demographics were provided.

I’m sort-of thinking about a Nexus 7; it’s nice and cheap, and pretty good according to reviews by friends. I’m interested to see if the Japanese manufacturers exit the consumer tablet market; Sony at least offer a different design than just a slab, and I was disappointed to see that the Panasonic Eluga Live tablet doesn’t even merit a mention, although the 90,000 yen price tag might have something to do with it…
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One in ten surfing OAPs has a smartphone

Do you want to buy a smartphone? graph of japanese statisticsMMD (Mobile Marketing Data) Laboratory recently conducted a survey into smartphone usage and purchasing awareness amongst seniors.

Demographics

Over the 8th and 9th of August 2012 884 people completed an internet-based questionnaire, although there was no details on how the sample was selected. 37.4% were aged between 60 and 64, 37.4% between 65 and 69, and 25.1% aged 70 or older. No sex information was given.

A lot of the answers here indicate more awareness of technical features than I expected, but perhaps either don’t knows were eliminated (some of the numbers in Q2, for instance, didn’t agree with the printed bars) or there was detailed explanations about each of the features.
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