SNS New Year cards

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Have you ever used mixi's New Year postcard intermediary service? graph of japanese statisticsWith the last posting day before New Year getting ever closer, this survey from goo Research, reported on by japan.internet.com, into New Year postcards is a reminder to us all to get ours finished.

Demographics

Between the 29th of November and the 1st of December 2011 1,083 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 11.9% aged sixty or older.

I haven’t actually got round to even ordering my New Year postcards yet, and as I’ve been at our work Christmas end of year party tonight I’m in no fit state, so that’s another day closer to the deadline… Note, I’ve prepared this post ahead of time, so any mistakes are just the usual me, not the beer’s fault!
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Pseudo-anonymous New Year nengajo postcards through mixi

Do you know what 'mixi nengajo' is? graph of japanese statisticsJust in time for the New Year nengajo postcard season, goo Research performed a survey, reported on by japan.internet.com, into that subject, with the report focusing on a service from mixi, Japan’s largest SNS, that allows people to send physical postcards to virtual friends, while maintaining the pseudo-anonymity of people’s online handles.

Demographics

Over the 7th and 8th of December 2010 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.8% in their teens, 18.1% in their twenties, 21.6% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 11.8% aged sixty or older.

Since Facebook doesn’t offer such a service for Christmas cards (as far as I know), I can conclude that either such a degree of privacy is of no great concern to the average Facebook user or that the average user has no urge to send cards to their Facebook friends. Perhaps it might be more of the second, as surveys have found that Japanese have a significantly lower number of social network friends, indicating that they are more discerning about who they befriend.

Q3 is a quite surprising result from my point of view; note that the question refers to disclosing your address to mixi only, not to your contacts on the SNS, yet 70% don’t feel too happy about doing so.
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Internet slang in Japan

Here is my first “best of 2010″ surveys, a look by iShare at internet slang in 2010. Not all the words are from 2010, in fact most of them are a bit older, but it is the awareness that is being investigated in this survey.

Demographics

Between the 19th and 22nd of October 2010 665 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 26.9% in their twenties, 35.0% in their thirties, and 38.0% in their forties.

That was a lot of fun to translate, and I learnt a bit tonight! If I have made a few mistakes along the way, please let me know.

Here’s a short animation of orz:


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mixi users prefered its exclusivity

Do you currently use the SNS site mixi? graph of japanese statisticsWith mobile phone-based SNSes (well, they are more like Social Gaming Services) currently flooding television screens with advertisements, it’s easy to forget about the granddaddy of them all, mixi. goo Research haven’t as this was the subject of a survey they conducted that was reported on by japan.internet.com.

Demographics

Between the 1st and 4th of October 2010 1,083 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.

I kept meaning to sign up for mixi, and even got an invite from someone, but even now with it going invite-free this March I’ve never felt the urge to sign up, as it would just be something else to ignore along with What Japan Thinks on Facebook.
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mixi appli boost access statistics

Since starting using mixi applis, how has your access frequency changed? graph of japanese statisticsNot being a member of the biggest SNS in Japan, mixi appli (ie applets), the subject of this survey from goo research and reported on by japan.internet.com, are a total unknown to me, but they appear to be widgets that one can decorate one’s mixi page with.

Demographics

Between the 21st and 25th of December 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.3% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 12.1% aged sixty or older.

I cannot really say much about mixi appli, although Asiajin has an article on it, and there’s an interesting story behind Facebook games and their business model. I don’t know how the monetising of mixi appli compares to that though.
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Mobile SNS – game-centric sites gaining on mixi

Which mobile SNS do you use the most? graph of japanese statisticsThe granddaddy of Japanese SNS, mixi, seems to be losing ground in the mobile phone world, faced by the challenge from casual game-centric SNSs, according to the results of this survey from Point On Research and reported on by japan.internet.com into mobile Social Networking Services (SNS).

Demographics

On the 9th of December 2009 800 mobile phone user completed a private mobile phone-based survey. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

The two challengers to mixi are currently involved in a battle over an incredibly tedious-looking fishing game that GREE make the centre-piece of many of the television spots, as can be seen below:


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Why mixi is great

mixi is Japan’s answer to MySpace or Facebook, owning a huge percentage of the Japanese SNS market. This recent survey from goo Ranking looked at what both women and men found great about the service.

Demographics

Between the 23rd and 26th of October 2009 1,162 members of the goo Research monitor group completed a private internet-based questionnaire. 62.9% of the sample were female, 10.5% in their teens, 20.7% in their twenties, 30.8% in their thirties, 21.9% in their forties, 9.0% in their fifties, and 7.0% aged sixty or older.

I’m not a member of mixi, and not really active in any other social media, so I cannot talk about the charms myself.
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Free Nengajou New Year Postcards

What do you think about free advertisement-supported New Year postcards? graph of japanese statisticsNo, not a free offer from me, but some research into 年賀状, nengajou, New Year Postcards conducted by iBridge Research Plus and reported on by japan.internet.com looking in particular at both free advertisement-plastered pre-franked postcards and the SNS mixi’s pay service for sending postcards to virtual friends whilst retaining privacy, a process which I wouldn’t be surprised if they have applied for a patent for.

Demographics

On the 25th of November 2008 300 people from the iBridge monitor group completed a private internet-based questionnaire. 52.7% of the sample were female, 14.3% in their twenties, 37.3% in their thirties, 31.7% in their forties, 10.3% in their fifties, and 6.3% in their sixties.

Looking at the web site giving the cards away (too late, the closing date is past!) it’s actually rather a good idea. The cards have the adverts inside the postcard and can be peeled open, otherwise you get an almost completely blank card for you do draw or print on as desired.

I’ve already ordered and received my Year of the Cow cards; two styles, one with Hello Kitty in a field of cows, the other is just a generic cute cartoon cow design. Both were designed and ordered over the internet, but we’ll be printing out the addresses at home.
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Real versus virtual friends on mixi

How many people have you registered as friends on mixi? graph of japanese statisticsThis recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc looks at the giant of the Japanese Social Networking Service market, mixi.

Demographics

On the 30th of April 2008 330 members of the JR Tokai Express Research monitor group employed in the private sector completed a private internet-based questionnaire. 70.6% of the sample was male, 13.0% in their twenties, 43.3% in their thirties, 33.0% in their forties, 8.8% in their fifties, and 1.5% in their sixties. Why exactly they limited the sample to only the private sector is a bit of a mystery to me, however.

Before you ask, sorry, I don’t have any invites to mixi to give to anyone. To sign up you need a Japanese mobile phone email address, but I don’t know of anyone offering a proxy service for sign-ups, whether for free or for a small fee. Indeed, there might be a minor business opportunity there, selling sign-ups. If anyone does know of such a service, or is offering to do sign-ups for free, etc, please drop me a line and I’ll link to you.
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6th SNS survey: user satisfaction levels high

How satisfied are you with the SNS you use the most? graph of japanese opinionjapan.internet.com recently reported on goo Research’s sixth regular Social Networking Service (SNS) sruvey.

Demographics

Between the 9th and 11th of April 2007 1,086 members of goo’s online monitor group completed a questionnaire. 52.6% of the sample were male, 17.4% in their teens, 19.9% in their twenties, 17.9% in their thirties, 17.5% in their forties, 16.5% in their fifties, and 10.9% in their sixties.

I supose satisfaction levels are a given, as people wouldn’t tend to use SNSs if they weren’t enjoying them, although it does seem that 3% are soldiering on regardless.
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