世論 What Japan Thinks

This recent survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc looks at the giant of the Japanese Social Networking Service market, mixi.

Demographics

On the 30th of April 2008 330 members of the JR Tokai Express Research monitor group employed in the private sector completed a private internet-based questionnaire. 70.6% of the sample was male, 13.0% in their twenties, 43.3% in their thirties, 33.0% in their forties, 8.8% in their fifties, and 1.5% in their sixties. Why exactly they limited the sample to only the private sector is a bit of a mystery to me, however.

Before you ask, sorry, I don’t have any invites to mixi to give to anyone. To sign up you need a Japanese mobile phone email address, but I don’t know of anyone offering a proxy service for sign-ups, whether for free or for a small fee. Indeed, there might be a minor business opportunity there, selling sign-ups. If anyone does know of such a service, or is offering to do sign-ups for free, etc, please drop me a line and I’ll link to you.
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japan.internet.com recently reported on goo Research’s sixth regular Social Networking Service (SNS) sruvey.

Demographics

Between the 9th and 11th of April 2007 1,086 members of goo’s online monitor group completed a questionnaire. 52.6% of the sample were male, 17.4% in their teens, 19.9% in their twenties, 17.9% in their thirties, 17.5% in their forties, 16.5% in their fifties, and 10.9% in their sixties.

I supose satisfaction levels are a given, as people wouldn’t tend to use SNSs if they weren’t enjoying them, although it does seem that 3% are soldiering on regardless.
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japan.internet.com recently reported on goo Research’s fourth regular Social Networking Service (SNS) survey, conducted at the start of December amongst 1,093 members of their internet monitor pool. 54.2% of the respondents were female, 2.4% in their teens, 21.7% in their twenties, 38.5% in their thirties, 24.2% in their forties, 9.8% in their fifties, and 3.5% aged sixty or older.

It’s interesting to notice the distinct (but predictable) split in the sexes in Q1SQ2 - women use SNSs primarily to communicate, men use it for finding others who share their hobbies.

Oh, and I’m still to use the invitation to mixi I got sent by one of my readers perhaps over six months ago…
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With the impending IPO of mixi (related here by Gen Kanai), at an initial offer price of just over a million yen, or nearly £5000, per share, it may be timely to have a look at a report on japan.internet.com of goo Research’s second regular look into Social Networking Services, or SNS. 1,090 members of their internet monitor group responded to the survey; 55.8% were female, 1.6% in their teens, 22.1% in their twenties, 39.2% in their thirties, 24.6% in their forties, 9.4% in their fifties, and 3.0% in their sixties.

Last time I published an SNS survey I asked for an invite; I did get a couple of offers, but I’ve still not had time to actually take up any of them! It would be nice to have an account just for the sake of being able to say I do have one, and also as I do get the occasional hit from mixi that I cannot view without an account…

Q1: Do you use Social Networking Services (SNS)? (Sample size=1,090)

Currently using an SNS	23.9%
Used to use SNSs but don’t any longer	5.4%
Never used one	44.0%
Don’t know what they are	26.7%

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