Eating Range Up products in Japan
Like I did, you’re probably wondering what on earth a Range Up product is. It is another made-up Japanese-style English (和製英語, wasei eigo) that means microwave-ready food that can be stored at room temperature. Range is from the Japanese for microwave oven, denshi range, and Up is probably from heat up. So, with the definitions out the way, let up proceed to this look by MyVoice at said Range Up products.
Demographics
Over the first five days of January 2009 13,771 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample were female, 1% in their teens, 13% in their twenties, 37% in their thirties, 31% in their forties, and 18% aged fifty or older.
I’ve not eaten these kinds of dishes myself, in fact I can’t remember seeing them ever, although I did have a friend who swore by the individual portions of rice, as they were just right for single people who couldn’t be bothered with the whole bother of a rice cooker. In fact, one will not that rice-based dishes feature very prominantly in Q2.
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