世論 What Japan Thinks

Another detailed survey from goo Research, this time looking at information device usage amongst older folk, the third time they have conducted their survey.

Demographics

Between the 17th and 22nd of June 2011, 8,393 older members of the goo Research monitor panel completed a private internet-based questionnaire. 76.6% of the sample were male, 48.6% of the men and 66.5% of the women were aged between 60 and 64 years old, 24.6% of the men and 21.6% were aged between 65 and 69 years old, 17.2% of the men and 8.7% of the women were aged between 70 and 74 years old, 7.9% of the men and 2.6% of the women were aged between 75 and 79 years old, and 1.6% of the men and 0.7% of the women were 80 years old or older.

Although the number of smartphone and tablet users is relatively low, I was suprised to see that between 40% and 50% have downloaded at least one paid app. It would have been very interesting to see what sort of applications they are paying for; newspapers or electronic books would be the stereotypical image I have, but what is the reality?
Read the rest of this entry »

A recent detailed survey report from goo Research was their third six-monthly look at the media usage situation.

Demographics

Between the 25th and 30th of May 2011 1,499 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.1% aged sixty or older.

I use both TV and PC internet every day, both for longer than I’d like to admit to!
Read the rest of this entry »

Recently, goo Research conducted a very thorough survey into media consumption in Japan, covering both the old and new media.

Demographics

Between the 2nd and 4th of June 2010 1,561 members of the goo Research monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.1% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 12.4% aged sixty or older.

I’m surprised at the number who surf while watching television! I very rarely do so, perhaps because I can’t handle Japanese television as a background task because I need to use too much brain to follow the Japanese, especially as I often need to read the ever-present subtitles to help my understanding. Furthermore, even though television is a passive task, being married I think it is ignoring my spouse to some degree, and anyway it’s difficult to type with one arm round her shoulder…
Read the rest of this entry »

Central Research Services Inc recently reported on a survey into media consumption in 2005. The survey itself was conducted back in October 2005, and although detailed demographics are not available, the sample was randomly selected from residents up and down the country aged between 15 and 69, and conducted by means of face-to-face interviews. The response rate was 57.4%, giving a raw sample size of 3,443 people.

I don’t think this survey teaches us much that intuition suggests to be true, but it’s always interesting to get these hunches backed up by raw data. However, although almost three-quarters read a paper every day, how much they actually read versus just headline skimming is another question that hasn’t been asked here.

Q3 is a rather weird question – perhaps it’s to see if people start with the news or the sports. The tabloids have sports on the back page, but the broadsheets usually have the television listings, then the sports from the second-last page, so I don’t know how that affected the answers.
Read the rest of this entry »