世論 What Japan Thinks

Barely a month goes by these days without a story about someone leaking state secrets through Winny or other P2P software, so to see if either the personal or corporate world are doing anything about these sorts of issues, Marsh Inc conducted a survey reported on by japan.internet.com into awareness of information security.

Demographics

Between the 29th of May and the 3rd of June 2008 300 members of the Marsh online monitor group employed in either the public or private sector successfully completed a private internet-based questionnaire. Exactly 50.0% of the sample were male, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

We have internet policies at work that basically say no non-work sites are to be accessed, but I a friend works on the basis that if the proxy doesn’t block it then it’s OK. They also ban Skype because it can use a lot of bandwidth, but that excuse always smelt of convenience, as rather than put rules in place to ensure that it doesn’t steal bandwidth in the office, a blanket ban was much simpler. It’s a bit of a pain when on business trips, as I can’t use Skype for free or cheap phone calls.

In addition, at my workplace the first five security measures mentioned in Q4 are in place and we also have a smart card that is needed in order to connect to either the wireless network or the VPN.

I was disappointing in Q4 not to see the Trusted Platform Module being asked about, although I suspect the figures for usage would be absolutely zero! However, with Interop Tokyo next week seeing the launch of the Japan Regional Forum of the Trusted Computing Group, perhaps we’ll see a survey on awareness of that particular technology soon.
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A bit like when we looked at RSS readers two weeks ago, today we see in this survey from Marsh and reported on by japan.internet.com that podcasting also seems to be falling by the wayside.

Demographics

Over the 14th and 15th of May 2008 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female, and by age 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

Q1 gives a jaw-droppingly high score for iPod ownership!

I’ve always wanted to do a podcast, but I don’t really like listening to recordings of my voice.
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Just about the only thing in Japan that is noticably cheaper than anywhere else is broadband, with 4,000 yen per month (US$40, UK&147;20 or so) being on the expensive side for proper broadband (often 10 Mbps or more). To see how that low price is shaping the market, please study this survey from Marsh Inc and reported on by japan.internet.com into internet usage .

Demographics

Over the 30th of April and 1st of May 2008 300 members of the Marsh monitors completed a private internet-based questionnaire. In the sample the male:female split was exactly 50:50, 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

The article also notes that the broadband market was worth just under 1.2 trillion yen in 2007, (about 12 billion US dollars), and is predicted to be nearly 1.25 trillion yen this year, and over 1.4 trillion yen by 2012.

The report also does not consider cable to be broadband!
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With the overblown fuss and much misunderstanding in the foreigner community about fingerprinting and the horrors of biometric scanning, this recent survey reported on by japan.internet.com and conducted by Marsh Inc into biometrics provides some insight into how the Japanese view this matter.

Demographics

Between the 4th and 8th of April 2008 300 members of the Marsh internet monitor group successfully completed a private online questionnaire. The sample was exactly 50:50 male and female, and 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

I’ve not actually used any biometric identification system (excluding US immigration!), although my wife used to have a mobile phone with a fingerprint scanner, but rather than use it for unlocking the phone, she used it for a virtual pet game where scanning one’s finger initiated the petting action!
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Here’s another quickie survey today (sorry, a bit busy these days to concentrate on long translations!), again reported on by japan.internet.com and conducted by Marsh into the matter of e-learning.

Demographics

Between the 26th and 31st of March 2008 300 members of the Marsh internet monitor group completed a private online questionnaire. The sexes were split 50:50, and by age 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% aged sixty or older.

I once tried an internet site that offered Kanji Kentei training, but I didn’t really enjoy it much, and anyway now there’s Nintendo DS software for kanji practice for round about the same price as three months on the web site, why bother? Talking of the DS, looking at the results below it seems that e-learning here means internet-delivered contents, not software.
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One of the big new things for television in Japan these days is AcTVila, basically a portal site for internet-connected televisions. A recent survey reported on by japan.internet.com and conducted by March Inc into usage of AcTVila investigated awareness of the technology.

Demographics

Between the 6th and 10th of March 2008 300 members of the Marsh online monitor panel completed a private internet-based questionnaire. The sample was split 50:50 male and female, and 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% aged sixty or older.

I’ve not played with the service myself, and I’m still on an analogue television, so I’m a bit in the dark about the whole affair! I’ve not even seen advertisements for the service, or television manufacturers promoting support for it in their advertising, so I’m not sure where the awareness is coming from.
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I’m yet to go pake-hodai in Japan; pake-hodai, or パケ放題, is the DoCoMo trademarked (I think) term which means as many data packets as you want, but it has passed into the language as the generic term for fixed rate plans. However, if this survey recently reported on by japan.internet.com and conducted by Marsh into fixed-price cellphone data packet plans is to be believed, almost three in five Japanese pay a fixed amount per month for their data.

Demographics

Between the 6th and 10th of March 2008 300 members of the Marsh online monitor group completed a private internet-based questionnaire. Exactly 50:50 of the sample were male and female, 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 13.3% in their fifties, and 6.7% in their sixties.

These all-you-can-eat deals have two rather expensive exceptions to their coverage; first is using the cellphone as a modem – this gets charged at normal call rates, and second is the so-called full browser, a more fully-featured browser that can view standard computer-targeted sites in all their glory – to get these packets for free, you need to upgrade your plan to one covering the full browser too.
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