Most Madagala girls would choose iPhone to become Sudesuma
With the iPhone 5 out today, this survey from the female-targeted marketing research firm Her Story, reported on by japan.internet.com, into smartphones makes me curious to find out how many Madagala girls picked one up.
Demographics
According to the report published by Her Story on the 20th of September 2012, between the 9th and 14th of September 2012 500 mobile phone-owning women belonging to the Her Story monitor group aged between 20 and 49 completed an internet-based survey.
Madagala comes from the Japanese word mada, meaning still, and the portmandeau word Gala-kei, from Galapagos and keitai, which is the generic term for feature phones for the Japanese market, so Madagala girls are women who are still using feature phones. This appears to be a term Her Story invented for this survey, so in the same vein I have come up with Sudesuma girls which as you might guess means (well, I claim it means) women who have already moved up to smartphones.
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