世論 What Japan Thinks

japan.internet.com recently published the highlights of a survey by Macromill into 2014′s new adults, where they chose to focus on SNS and friends.

Demographics

On the 5th of December 2013 Macromill interviewed 500 members of their monitor panel who would be coming of age (20 years old) in 2014 through a private internet-based questionnaire. The sex split is not noted, but Macromill usually have a 50:50 ratio.

Note that in Q3 and the pie chart above, the Japanese word for “friend” used is a word that usually refers to real-life friends. Facebook friends use a different word, so the number reported was not just a simple totting up of one’s followers.
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[part 1][part 2]

Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.

Demographics

Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.

The second half of the survey, fortunately, is a bit brighter. 35.4% interested to some degree in foreign employment is quite a bit higher than I would have imagined, although the cynic might say that figure is inflated by those who see a dark future for Japan in Q1, so wish to get out while the going is good…

A surprise for me is that there is a significant difference between the sexes regarding mobile phones; the women seem to have been quicker to switch to smartphones, although I wonder how much is tied in with their much higher SNS usage, as mobiles make Twitter, LINE etc more pleasurable to use.
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[part 1][part 2]

Macromill Inc continued their annual tradition of publishing a survey looking at people who are turning 20 and will be attending a Coming of Age ceremony, traditionally held today, January 14th 2013, in their 2013 new adults survey. For reference, I previously translated the 2010 survey.

Demographics

Over the 20th and 21st of December 2012 500 members of the Macromill monitor group who will eligible to attend a Coming of Age ceremony in 2013 completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and were all aged either 19 or 20.

Overall, it’s quite a gloomy survey, not just for the answers on their views on the future, but also seeing the difference in the sexes, such as the women being much less interested in politics, elections and the economy than their male counterparts. On the other hand, a majority have dreams, and although they don’t see a bright future for Japan, they do see one for themselves.
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Macromill Research recently published the results of their survey into Christmas 2012.

Demographics

Over the 13th and 14th of November 2012 500 members of the Macromill monitor group who lived in Tokyo or the three surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, and exactly 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.

It’s very interesting to note for men that the iPad mini is the only item named by brand. One reason might be that it is just about the only tablet advertised on television, with regular prime-time spots almost every day. The Japanese manufacturers seem to have given up, but just yesterday I saw my first advert for Amazon’s Fire HD.
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I’m not sure if my timing here is good or bad, but anyway, here is a survey from Macromill Inc looking at viewing the annular eclipse that happened this morning.

Demographics

Over the 16th and 17th of May 2012 1,000 members of the Macromill internet monitor group living in Tokyo or the surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based questionnaire. The sample was 50:50 male and female, and 20.0% in their teens or twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I saw a quick glance filtered through the clouds when I was waiting for my train to work, then saw hordes of people waiting as I changed stations further along the way, although less than 10% appeared to have any form of eye protection at all!

Japan Probe has a good selection of videos of it.
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Macromill Research recently took a look at the subject of men and cooking.

Demographics

Between the 28th and 30th of October 2011 516 male members of the Macromill monitor group completed a private internet-based questionnaire. 25% of the sample were in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties. In addition, 312 female members were also interviewed, also with 25% in each of the age brackets.

I actually got asked to do the cooking on Sunday evening as my wife had a sore hand, but she decided to soldier on and all I ended up doing was peeling the spuds and a turnip…
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Macromill Research recently took a look at the subject of men and cooking.

Demographics

Between the 28th and 30th of October 2011 516 male members of the Macromill monitor group completed a private internet-based questionnaire. 25% of the sample were in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties. In addition, 312 female members were also interviewed, also with 25% in each of the age brackets.

I very rarely cook, although I do often help out in the kitchen. When I do cook, my speciality is quiche; everything else turns out a bit ordinary, and I am teribly slow. On the other hand, I do love baking, although I don’t do that as much as I would like. I bought some scone mix at the weekend, so sometime round about Christmas I’ll whip up a few.
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With the rise in cigarette prices of approximately 100 yen per pack of twenty, adding roughly a third onto the price of the average brand, many smokers took this as an opportunity to quit. This recent survey from Macromill Research doesn’t look at what percentage quit, but instead focuses on how the quitters are coping.

Demographics

Over the 1st and 2nd of November 2010 500 members of the Macromill monitor group who had resolved to stop smoking following the tobacco price rise in October completed a private internet-based questionnaire. 68.4% were male, 12.8% in their twenties, 33.2% in their thirties, 31.8% in their forties, and 22.2% aged fifty or older.

I suppose it’s a good sign that at least some people are quitting, although looking at Q1 and from tales from smokers, relapses can happen at unexpected times, so after a month free from smoking one cannot really say one has kicked the habit. Furthermore, with the end of year party season coming up, thus placing the quitters around people smoking and around drink, the second and third greatest temptations according to Q3SQ1, the risk of relapse will be pretty high, I fear.
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Macromill Research recently took a look at sports marketing.

Demographics

Between the 3rd and 5th of September 2010 2,000 members of the Maromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female in each age band, with 20.0% aged between 15 and 29 years old, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% in their sixties.

In Q9 Macromill were having a quick look at a subject I covered earlier, Yama Girls, but they also found that there really didn’t seem to be much of a movement there.
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Macromill Research recently conducted a detailed survey into the opinions of recent iPad purchasers, and found a mostly positive set of reactions.

Demographics

On the 14th and 15th of June 2010 300 iPad users from the Macromill monitor group completed a private internet-based questionnaire. 88.7% of the sample were male, 4.7% in their teens, 25.7% in their twenties, 36.0% in their thirties, 19.7% in their forties, and 14.0% aged fifty or older. 51.3% were married, 55.7% were regular company employees, 12.3% students, and all other occupation types were under 7%. A couple of other significant demographics are in tables D1 and D2 below.

The iPad was released on May 28th in Japan, so most people would have had their iPad for less than three weeks. It would be interesting to see the survey results from the same questions in three months time.

It’s curious that in Q7 that a majority are dissatified with the battery life, whereas a search of Google reports that most people are getting more than the advertised 10 hours out of it. Is it just because it is new and people are doing battery-heavy tasks like playing games, downloading stuff and watching movies, or have people got Nintendo DS Lite-like expectations?
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