A recent survey from Macromill Research becomes my first look at Christmas 2010.
Demographics
Between the 25th and 27th of November 2010 500 members of the Macromill monitor group resident within Tokyo or the surrounding prefectures of Chiba, Saitama and Kanagawa completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 24.8% were in their twenties, 25.2% in their thirties, 25.2% in their forties, and 24.8% in their fifties.
My Christmas Eve will be spent at home, and Christmas Day is with the parents-in-law, which sounds more interesting than it actually will be. It’s not any Christmas event, but just that we bought them a terrestrial digital-ready television last month and the first available delivery date turned out to be December 25th, so we need to go along to make sure we get all the paperwork to claim back our eco points. Read the rest of this entry »
Macromill Research recently took a look at the winter dinner table to see what families gather around the table to eat.
Demographics
Over the 17th and 18th of November 2010 500 married members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.
I find these big pot meals too much bother when I go out with colleagues from work, especially as they are not terribly veggie-friendly! At home we’ve got an earthenware pot or nabe, but we’ve never actually used it. Standard curry or stew from a pan is good enough for me.
Between the 25th and 27th of August 2010 1,000 members of the Macromill monitor group resident in Tokyo or one of the three surrounding prefectures of Kanagawa, Chiba and Saitama and in full-time employment in either the public or private sectors completed a private internet-based questionnaire. The sample was split by sex exactly 50:50 in each of the age groups, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.
I’m surprised by a number of the answers in Q4SQ10, as the typical image of a Japanese tourist is very much according to the Statement A, yet around half identified with the more adventurous holidaymaker. Perhaps there is a difference between what holidays the Japanese would like to take versus what holidays they actually do feel comfortable taking, as language and personal safety always features high in the lists of concerns when overseas. Read the rest of this entry »
Between the 25th and 27th of August 2010 1,000 members of the Macromill monitor group resident in Tokyo or one of the three surrounding prefectures of Kanagawa, Chiba and Saitama and in full-time employment in either the public or private sectors completed a private internet-based questionnaire. The sample was split by sex exactly 50:50 in each of the age groups, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.
One reason that South Korea is so popular for a short break is that their currency is really cheap these days. I’d like to visit Seoul myself just to see what it’s like, but South Korean cooking looks even less veggie-friendly than Japanese, and I prefer my spicyness limited to curry only! Read the rest of this entry »
Most university graduates start work in Japan on or around the first of April, so this survey from Macromill Inc interviewed the fresh faces who had been at their companies for just over a month to learn about then new members of society’s opinions.
Demographics
On the 12th and 13th of May 2009 516 members of the Macromill monitor group who were born in 1986 or 1987 and had found a job completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.
Wow, there’s a lot of very good information in this survey, and I could easily spend the next day or two drawing conclusions! Note in Q3SQ2 the points of dissatisfaction for women, suggesting that even after just a month in the job, gender discrimination is already obvious to them. On the other hand, in Q5 one in eight women plan to quit when they get married, and then another quarter after they have a baby.
In Q7, I hate drinking sessions at work and would probably choose all the reasons listed, except that it’s talking shop all the time that irritates me, not not talking shop as asked! Read the rest of this entry »
Following up on the 12,000 yen cash handout to every resident, the Government of Japan is next having an Eco Point system, where for buying certain energy-efficient home electronics you get a 5% point award in return that you will be able to cash in for some as-yet not-very-well-specified items. To see what people think of this, Macromill Research recently conducted a survey on the Eco Point system.
Demographics
Over the 27th and 28th of April 2009 516 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, and 20.0% of the respondents were in their twentes, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
I’m not really sure of a good reason why people wouldn’t buy energy-efficient items in general. Thinking about it there are good reasons not to buy some items just because they have a stamp on them as often there is a higher price tag and the payback period may be longer than the lifetime of the item itself.
I also can’t help worrying that the stimulus package will encourage people to dispose of items which still have some life left in them, rendering a net negative effect on the environment. My television is a six year old standard tube-type television, but I see no reason why I should bin it now to buy a new set as it is still perfectly serviceable. However, looking at the results of Q4SQ1 almost half of the sample expect to see a positive environmental outcome. Read the rest of this entry »
A recent survey from Macromill Research becomes my first look at Christmas 2010.
Most university graduates start work in Japan on or around the first of April, so this survey from Macromill Inc interviewed the fresh faces who had been at their companies for just over a month to learn about then 
Following up on the 
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