On the 11th of September 2013 between the hours of 7 pm and 9 pm 2,000 members of the Macromill online monitor group completed a private internet-based questionnaire. The respondents were between the ages of 15 and 69 years old, and the sex and age demographics were (if I understand the Japanese term correctly!) distributed equally, as Macromill usually do; 50:50 male and female, and a sixth in each age band from teens to sixties.
Personally, I dislike the iPhone as it feels too rigid an ecosystem, everyone has one, and I’m just not an Apple fan, and particularly not a fan of Apple fans! Looking at the data, I can now understand why docomo decided to join the other two carriers and start selling Apple’s device. Read the rest of this entry »
Macromill Research Inc released an up-to-the-minute survey into spring storms, as Japan has been suffering from them this weekend.
Between the 7th and 9th of April 2013 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 20.0% in each age band from the twenties to the sixty years old or more group.
For me the storm was a bit of an anti-climax; we had a few hours of horizonal rain, but nothing out of the ordinary compared to when I grew up and we used to have two or three days-work of Atlantic gales to handle. I always feel the same way with typhoons; they can be nasty when they pass straight overhead and you are in a mountainous area or flood plains which amplifies the effect of the rain, but preparations, tying everything in the garden down, always feel like a waste of time. Read the rest of this entry »
Between the 9th and 11th of Februrary 2013 300 members of the Macromill monitor group who lived in the Kanto area (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Kanagawa prefectures and Tokyo) and were in their third year in university or first year of a masters degree and engaged in job-seeking activites completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.
If any of my readers have been through the Japanese recruitment cycle, please feel free to post about it, but as far as I know, students start around the middle of their third (of four) year to look for a job, submitting their applications, attending job fairs, getting interviews and all the rest, all at the expense of their studies. The hoped-for outcome is a firm job offer at the start of their fourth year, which could be seen as a plus to allow them to study hard for their last year, but I see it as basically making the last year pretty pointless. Read the rest of this entry »
Macromill Research recently conducted a ranking survey into 2012 trends.
Between the 1st and 3rd of December 2012 exactly 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and exactly 20% in each of their twenties, thirties, forties, fifties, and sixties.
I find the votes for Kyary Pamyu Pamyu and Momoiro Clover Z rather surprising, as I thought they both would have a very narrow demographic of fan. Talking of fans, I remember seeing an interview with some of their fans. One of the group’s signature moves is stage diving, so the fans have a very particular way of linking arms for catching them that ensures no-one either accidentally (or deliberately) cops a feel.
Here’s a video of Ms Pamyu, which is also rather disordered…
Macromill Research recently published a survey into Apple’s iPhone5, concentrating on existing iPhone users, but also featuring additional numbers from non-iPhone users who were thinking about buying said iPhone5.
Over the 11th and 12th of October 2012 500 iPhone-using members of the Macromill monitor group completed a private internet-based questionnaire. 57.6% of the sample were male and 42.4% were female, and rather than age groups, their history of iPhone use was given. 45.2% had used an iPhone for less than a year, 25.4% had used one for over a year but less than two, and 29.4% had used one for two years or more. In addition, another 196 non-iPhone users who were looking at buying the iPhone5 also completed a similar internet-based questionnaire over the same period.
There’s quite stunning loyalty figures in many of the tables below! For me the biggest eye-opener was the older iPhones having one in five satisfied, yet not one single Android user reported being so. Read the rest of this entry »
Macromill recently conducted a survey into one of the big new trends in Japanese skies, that of Low Cost Carriers.
Between the 27th of August and the 4th of September 2012 1,000 members of the Macromill monitor group resident in Tokyo or the surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based survey. Exactly 50:50 were male and female, and 20:20:20:20:20 in their twenties, thirties, forties, fifties and sixty or over.
I’ve flown one LCC in Asia, Hong Kong Express, from Osaka to Hong Kong, and I must say I was very impressed with the service for the price. A snack and one drink was provided, and there was an in-seat entertainment system. Overall, very close to the traditional full-fare Japanese airlines, and I’d quite happily choose them again. Read the rest of this entry »
Over the 5th and 6th of July 2012 500 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and exactly 20% in their twenties, 20% in their thirties, 20% in their forties, 20% in their fifties, and 20% aged sixty or older.
Note that the traditional way of cooking eel is grilling it on skewers over charcoal, smothering it in sauce, and serving on top of white rice.
Today’s television news squeezed in between the Olympics a few stories on eels, with two of the longer features being on eel-substitute pork at half the price of real grilled eel, and African eels being imported from Madagascar. Here’s NHK’s English version of the second story, which also includes images of cooking and serving it.
With the London Olympics opening at the weekend, now is a good time to look at this survey from Macromill Research into said London Olympics.
Over the 20th and 21st of June 2012 500 members of the Macromill monitor group completed a private online questionnaire. The sample was exactly 250:250 male to female, and 25% in their twenties, 25% in their thirties, 25% in their forties, and 25% in their fifties.
I’ll probably watch nothing more than the highlight shows, myself, and perhaps the finals of the short-track athletics.
Looking at the list below, from what I know Kohei Uchimura should easily take gold in the men’s gymnastics, but Kosuke Kitajima is perhaps going to struggle to get gold. Koji Murofushi is over the hill, I think, but the women’s football team should get some colour of medal, although I suppose it depends on who they end up playing against in the knock-out stages. Read the rest of this entry »
Recently, Macromill Research took a close look at the usage patterns of 500 Facebook users, a survey that revealed a number of interesting trends. As it’s quite a large survey, I’ll split it into two parts.
Over the 16th and 17th of February 2012 500 members of the Macromill monitor group who were current users of Facebook completed a private internet-based questionnaire. 61.8% of the sample were male, 2.2% in their teens, 21.2% in their twenties, 30.6% in their thirties, 25.0% in their forties, and 21.0% aged fifty or older.
One trend that can be seen comparing with last year is that the Japanese users are less concerned about the international nature. I don’t believe one can really ascribe that shift to some change in Japanese society’s view of foreigners, but instead I think it is just a natural shift given that according to Q2, over 60% of the users joined since the start of last year, so now there are more real-life Japanese friends to find. Read the rest of this entry »