世論 What Japan Thinks

Today’s quickie from Research Panel’s Day Research is a look at what luxury items, if they were banned, would be a problem, a bit of an odd question, and an odder selection of possible answers…

136,639 members of the Research Panel monitor group answered (it must have been a hot question!), and the results were (multiple answer allowed) 47.8% and 47.7% answered coffee and tea respectively, 30.7% chose alcohol (lower than I would have thought), and 13.4% tobacco. Furthermore, 5.2% said some other luxury (chocolate seemed a popular answer!) and 8.5% would not be put out by any luxury being banned.

As part of their 113th Ranking Research, DIMSDRIVE Research looked at what people’s little luxuries were.

Demographics

Between the 14th and 22nd of March 5,537 members of their online community successfully completed a private internet-based survey. 45.0% of the sample was male.

It’s interesting to note that seven out of the ten directly involve eating, and one could argue that taking a trip to an onsen is as much for the food as the bath. By the way, I don’t know why “eating out” and “eating at a restaurant” are listed separately, although I suspect if they grouped together all the eating options there might not be many other answers left!
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