Over one in four have lost a mobile phone, vast majority reclaimed
japan.internet.com recently reported on a survey conducted by JR Tokai Express Research into losing portable electronic equipment. Towards the end of September they interviewed 330 members of their monitor panel by means of a private internet survey. 73.0% were male, 15.2% in their twenties, 41.5% in their thirties, 32.1% in their forties, 10.3% in their fifties, and just 0.9% in their sixties.
This survey was probably insired by the recent survey carried out in Europe into losing electronic equipment at airports, which found that a lot of people were willing to just ditch their mobile phone and get a better model through their insurance. With such an insurance scheme being rare in Japan, and with people perhaps more attached to their mobile as a fashion statement rather than as just a tool, if the amount of mascots, stickers and ring tones on even a serious businessman’s phone are anything to go by.
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