世論 What Japan Thinks

This recent survey from goo Research, in conjuction with social media consultants Looops Communications, took a look at corporate social media use, a follow-up to a July survey into the same topic.

Demographics

Between the 11th and 15th of November 2010 480 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size was reported. 34.2% worked in companies of under 10 employees, 20.8% between 10 and 99 employees, 26.9% between 100 and 999 employees, and 18.1% with 1,000 or more employees. Furthermore, 64.0% were consumer-oriented companies (B2C), 23.5% public or private-sector oriented (B2B), and 12.5% were both B2C and B2B.

My employer just recently got ranked in the top ten social media-using corporations in Japan according to Agile Media Networks. The results first Coca-Cola, second Suntory, third Sega, fourth Panasonic, fifth Lawson’s, sixth Ajinomoto, seventh Nike, eighth Sony, ninth Universal Studios Japan, and tenth Unilever. Surprisingly, Uniqlo were not in the top fifty. Perhaps I should translate that result soon?
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A recent very detailed survey from goo Research, in conjuction with social media consultants Looops Communications, took a look at corporate Twitter accounts.

Demographics

Between the 9th and 12th of July 2010 315 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size and industry was reported. 32.1% worked in companies of under 10 employees, 27.0% between 10 and 99 employees, 21.0% between 100 and 999 employees, 19.0% with 1,000 or more employees, and 1.0% just didn’t know. 22.9% were in manufacturing, 10.2% in distribution or small shops, 5.4% in finance, 55.9% in service industries, and 5.7% other.

Note that although the sample is small, all the respondents were corporate Tweeters, so the accuracy of the data should be high.

My employer just released a new corporate social media hub site, combining Twitter and YouTube feeds. There might also be a blog, but I’ll be surprised if it is anything other than just a press release archive. I don’t think there’s an active mixi account, and there’s certainly no Facebook account for the Japanese side.
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