世論 What Japan Thinks

[part 1] [part 2]

Following on from a previous survey that looked at toothbrush habits, this survey addresses another popular stereotype of the Japanese, the wearing of spectacles. DIMSDRIVE Research interviewed 7,851 members of their internet monitor group, 56.9% female, by means of an internet-based questionnaire. The age demographics were 1.5% teenagers, 20.8% in their twenties, 35.6% in their thirties, 25.6% in their forties, 11.7% in their fifties, and 4.8% aged sixty or older.

If you are shopping for glasses in Japan, one thing to watch out for is the chains with fixed-price offers; quite often the frames available are rather limited, and the extras, such as less Coke bottle-like lenses or anti-glare coating soon add up. In fact, my wife got a pair of prismatic lenses with a nice imported frame from a wee private shop cheaper than I got my supposed 7,000 yen set from a big chain – once I added in the test, frames, coating, etc the price quadrupled. And of course, beware of shop owners shooing you away.
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[part 1] [part 2]

goo Research recently conducted a survey to see what people thought about eating out. 2,195 people from the goo Research monitors answered a private internet survey. 48.6% of the sample was male, 18.1% were teenagers, 17.5% were in their twenties, 19.8% in their thirties, 21.5% in their forties, 17.0% in their fifties, 4.6% in their sixties, and 1.6% seventy years old or older.

Since this second half is about discount tokens, I’ll introduce probably about the best English-language discount coupon I know, for Hakkakuan in Daimaru, Osaka. I’ve used it twice, and depending on which staff you get, you get either both of the discounts or have to choose one. Get there just before 5pm and you can get an early dinner at lunchtime prices, including all you can eat silken tofu. Some of the set menus are all vegetarian. Next, whenever you eat out make sure to get a point card from the restaurant if they have one. Many places have such a scheme, and the discounts available amount to usually 5% to 10% off.
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[part 1] [part 2]

goo Research recently conducted a survey to see what people thought about eating out. 2,195 people from the goo Research monitors answered a private internet survey. 48.6% of the sample was male, 18.1% were teenagers, 17.5% were in their twenties, 19.8% in their thirties, 21.5% in their forties, 17.0% in their fifties, 4.6% in their sixties, and 1.6% seventy years old or older.

For me, lunchtime is usually bread from a local bread shop; we have a subsidised canteen, but I have never got used to slurping, and I dislike the school lunch atmosphere of the place! I would personally define my special meals out as either work parties or, if it is with wifey, going out explicitly to eat and spending more than 2,000 yen each, which would put me in the four to five times a year bracket or so. One nice place for special meals is 梅の花, Ume no Hana, “Plum Blossom”, a posh tofu place. The one in Kobe Motomachi (and that part of Kobe has a lovely collection of old solid stone buildings, rather a rarity in Japan) has excellent views over the harbour and mountains, and the private rooms make for a wonderful date!
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Dentsu Inc recently carried out a survey (their “Trendbox Research”, to use the brand name) to find out what people thought about their brains. At the start of January they interviewed 400 people from up and down the country. Exactly half and half of the respondents were male and female, and 100 people were in each decade of life from the twenties to the fifties.

Brain training is rather a hot topic in Japan today; products on sale range from books of simple arithmetic or simple kanji to read out loud, to the Nintendo DS Brain Training game series, to which I actually contributed a very, very small part!

Oh, and here’s a bit of brain training I learnt about on TV a couple of weekends ago for getting rid of some chronic fatigue. The idea is that you need to stimulate your frontal lobes before going to bed, as increased activity there results in more cortisone and serotonin, which gets your body recharged quicker, or something like that. So, in addition to taking in sufficient B complex vitamins and calcium, before you go to sleep press your temples as you slowely breath out, then release as you breath in. Repeat ten times, then just before you sleep picture someone’s face – it works best if it is someone you dislike, apparently, but make sure you don’t dislike them too much and stress yourself out!
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MyVoice surveyed the members of its MyVoice community at the start of March to find out what they thought regarding bath time. 15,895 people responded to the internet-based questionnaire. 54% of the sample was female, with 4% in their teens, 23% in their twenties, 38% in their thirties, 23% in their forties, and 12% aged fifty or over.

Modern Japanese bathrooms are very automated these days – the standard for most new developments is to have a tap-free automaticaly filling bath, with temperature maintenance and fitted air conditioner. My dwelling, for instance, has one push to start the tub going, then it will maintain the temperature until we are ready to enter. The bathroom itself has a four-way air conditioner – heat, cool, dehumidify, and heat plus dehumidifying for drying clothes.

Note also that many homes have the bathroom as a separate room from the toilet or wash hand basin, so there is no need for a shower curtain as the whole room is waterproof.
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NTT DoCoMo recently published an interesting survey they performed to find out what people thought about mobile phone credit cards. They interviewed 1,800 people from all over Japan in February by means of a web-based questionnaire. The sample was exactly 50:50 male and female, and 150 people of each sex from each decade of life, from the teens to the sixties, responded. Note that the teens consisted only of 18 and 19 year olds, though.

First, mobile phone credit cards are just what the term implies – they are mobile phones with a credit card’s contactless RFID chip embedded within them, so instead of your traditional bit of plastic, your mobile phone now becomes the device with which you Chip and Pin.

Note that currently credit cards are not as widely used in Japan as they might be in Europe and the USA. In addition, most shops and restaurants that are part of a chain will accept credit cards (although one of my local supermarkets doesn’t), but independent shops on the whole do not accept them. Note the answers to Q5, where over four in five use their credit card once a week or less, and the perhaps slightly loaded answers in Q7 (there is no indication if the question allowed a free answer or just a selection from a list, with perhaps lower-scoring answers omitted from the results) suggesting that plastic is preferred for luxuries or large purchases.

Overall, I think that this survey suggests that people will see mobile credit cards as an extension of the current mobile wallets, so they will treat them as something to use everyday for even the smallest transactions. From the provider’s point of view, small transactions still have a fixed basic fee associated with them, so charging a bottle of cold tea to your phone’s credit card could cost the retailer up half the retail price in transaction fees. How shop owners can cope with this new threat to their profit margins remains to be seen, and would in fact make a good theme for a future survey.
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MyVoice carried out another of their quirky surveys at the start of March, asking 15,608 members of their MyVoice internet community about their blissful alcohol moments. 46% of the respondents to their internet questionnaire were male, with 24% in their twenties, 39% in their thirties, 25% in their forties, and 12% in their fifties.

The average Japanese person’s moment of alcoholic bliss is a standard beer whilst eating a meal with the spouse in the living room.

My all too rare, sadly, moments of bliss with alcohol are a cool evening sitting with wifey outside a European bar or cafe sipping a cool continental lager or weissbier.

Oh, and this is my 200th post – if I had some beer in the house I’d raise a glass in celebration!
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[part 1] [part 2]

The Cabinet Office of Japan conducted a survey back in November and December of 2004 to discover what people thought about gender roles in society. Although slightly old, this survey, performed by proper statistical means, should have a high degree of accuracy. They chose 5,000 people for face-to-face interviews, with 3,502 of them consenting to be surveyed.

This is a rather sizeable survey, so the results will be published over two days.

This second half contains a number of rather interesting figures, showing that women seem to be accepting of their fate as housewives.

This was a rather difficult translation job – most of the other surveys just have short and snappy questions and answer options; here there were a few rather tricky sentences that I may have made a mistake or two with…
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[part 1] [part 2]

The Cabinet Office of Japan conducted a survey back in November and December of 2004 to discover what people thought about gender roles in society. Although slightly old, this survey, performed by proper statistical means, should have a high degree of accuracy. They chose 5,000 people for face-to-face interviews, with 3,502 of them consenting to be surveyed.

This is a rather sizeable survey, so the results will be published over two days.

It would be instructive to compare and contrast the results here with a previous report I translated on how women perceive their own roles in the workplace.

Notice that in Q3 the most important thing Japanese think should be does is to change society’s perception, rather than perhaps any legal measures. This option, I suppose, does not force men to change, and thinking back to the previous equal opportunity survey, women are perhaps acknowledging that the equal opportunities laws have not changed anything, so it must be attitudes that should be changed in order for them to see any significant benefit.
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[part 1] [part 2] [part 3]

I see that I attracted a few readers in a LiveJournal kimono forum, so rather than creating a LiveJournal account to reply privately to their questions, I’ll post an update here with some more detailed statistics from the same report that I translated earlier this week.

One other question they had was from the final question about the kimono’s image, as to what “Japaneseness” was. This was my translation of 日本人らしい, nihonjinrashii, which translates more literally to “looking like a Japanese person”.

On a personal note, getting picked up by these kimono wearers (as it were) is the sort of thing that makes me feel all this blogging is worthwhile. I’ve learnt about western kimono fans and they’ve learnt a bit more about how the Japanese view what is their hobby. If there are any readers out there with a pet subject that they’d like to hear more about, please don’t hesitate to ask me and I’ll see what I can find. I’m fascinated by Japanese bowel movements (yes, honestly, but not in that way) or the lack thereof, but I’m yet to find a good survey regarding it.
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