Japan’s LCC (Low Cost Carrier) market
Macromill recently conducted a survey into one of the big new trends in Japanese skies, that of Low Cost Carriers.
Demographics
Between the 27th of August and the 4th of September 2012 1,000 members of the Macromill monitor group resident in Tokyo or the surrounding prefectures of Kanagawa, Chiba and Saitama completed a private internet-based survey. Exactly 50:50 were male and female, and 20:20:20:20:20 in their twenties, thirties, forties, fifties and sixty or over.
I’ve flown one LCC in Asia, Hong Kong Express, from Osaka to Hong Kong, and I must say I was very impressed with the service for the price. A snack and one drink was provided, and there was an in-seat entertainment system. Overall, very close to the traditional full-fare Japanese airlines, and I’d quite happily choose them again.
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