世論 What Japan Thinks

With Japan’s Asian neighbours of Taiwan, China and South Korea making inroads into areas of Japan’s market that Japanese companies used to dominate, this survey from goo Research, performed in conjuction with the Nikkei Shimbun (Japan’s Financial Times), into Chinese, South Korean and Taiwanese makers’ digital devices and home electronics provides some insights into the strengths and weaknesses of these companies.

Demographics

Between the 9th and 13th of March 2012 577 members of the goo Research online monitor group aged over 20 years old and in full-time employment completed a private internet-based questionnaire. 50.3% of the sample were male, 24.8% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.3% aged fifty or older.

Before reading this survey, I would have said that computers (Taiwanese), smartphones (Samsung and LG) and televisions (Samsung and LG again) would have been the biggest markets, so I was surprised to see fridges and washing machines ahead of smartphones. Of course, many Japanese-branded fridges and washing machines, etc, are assembled in China!

I’m typing this on an MSI (Taiwan), my main desktop is from Acer (Taiwan), and I also have a room fan from an obscure Chinese firm. Pretty much everything else is Japanese, except for my Braun razor.
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It’s been quite a while since I’ve looked at a political opinion poll, so with the recent changes at the top with Junichiro Koizumi being replaced by Shinzo Abe, and with North Korea being a tad unreasonable at the moment, I think this would be a good time to present a translation of a survey of public opinion by the Yomiuri Shimbun on the new cabinet and the recent trip to China and Korea.
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I saw two surveys recently that perhaps didn’t get as much press as they should have, so this is my attempt to redress the balance. The two subjects were comparing the expectations of Koreans and Japanese for the 2006 FIFA World Cup™, and the perception of body image and beauty amongst asian women (found via 3Yen).
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