Mobile and fixed-line phone habits in Japan

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Do you remember your spouse's mobile phone number? graph of japanese statisticsAs mobile phone’s memory capacities increase, our need to remember phone numbers decreases. To find out in detail, iShare performed a survey into mobile phone dependence.

Demographics

Between the 11th and 13th of March 2008 889 members of the free email forwarding service CLUB BBQ completed an internet-based questionnaire. 54.6% were male, 23.2% were in their twenties and 76.7% in their thirties. 47.9% were married, and 22.9% lived alone. The respondents were pre-screened so everyone had a mobile phone.

I can only remember the last four digits of my mobile phone, my full home number, but I haven’t a clue what my wife’s is! I struggle to remember my work number, and I haven’t the slightest idea what my own personal extension number is!
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iPhone versus Japan – what’s missing, who might beat it?

If your current phone carrier sold the iPhone, would you buy it? graph of japanese statisticsDespite Japan Probe suggesting that all that is needed for the iPhone to succeed here in Japan is the ability to play back Gundam anime, I suspect there are perhaps a number of features missing that people expect as standard. To find out if there is any truth behind this suspicion, iShare performed a survey on views regarding the iPhone.

Demographics

Between the 26th of June and the 2nd of July 2007, iShare interviewed by means of a private internet-based questionnaire 1,341 members of its CLUB BBQ free mail forwarding service. Men outweighed females 7:3, 18.3% were in their twenties, 48.2% in their thirties, 24.9% in their forties, and the remaining 8.6% were either fifty or older or in their teens. This group is quite geek/otaku oriented, so there is perhaps a higher level of knowledge of technical matters on display here than in similar surveys with other groups. Note also that sample sizes for each question were not explicitly mentioned so my figures might be wrong.

This is a great survey for me: in Q3, why do people expect SoftBank to carry it? Does it fit their image? Do they imagine they will outbid everyone in desperation? For me, au by KDDI seems a better fit, but I also feel SoftBank would pay anything to get the reseller rights. In Q5, the seemingly odd choice of One Seg (digital terrestrial) television support seems to be the feature most people want to see, and almost a third want the browser downgraded to standard mobile site support, both ahead of what I might have predicted, namely electronic cash support and ring tones. Finally, only Sony and Sharp are seen as being able to top the iPhone, whereas I think Nokia might be able to do something, but they don’t even feature in the list of companies!
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