世論 What Japan Thinks

I cannot wait until Sunday to be silly with this one (and anyway, I’ve got a better one lined up for then), a survey from iShare looking at UMA, Unidentified Mysterious Animals, or cryptozoological beasts.

Demographics

Between the 9th and 11th of December 2008 430 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.7% of the sample were male, 10.7% in their twenties, 51.9% in their thirties, 29.8% in their forties, and 7.7% in their teens or fifty or older.

Pink Tentacle has an article up that describes various Japanese UMAs.

For me, I wouldn’t want Nessie to exist as it would probably destroy a lot of the tourist trade! I’d love to see a real kappa, however. I’m not sure what the New Nessie is, but here’s a video via Japan Probe of the Old Nessie visiting Tokyo.

But, to my English teaching readers, don’t all start patting yourselves on the back yet, as this survey from iShare on foreign languages also reveals that less than one in fifteen feel capable of stringing more than a few words together.

Demographics

Between the 21st and 25th of November 2008 430 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 50.5% of the sample were male, 13.3% were in their twenties, 54.4% in their thirties, 23.5% in their forties, and 8.8% in their teens or fifty or older.

Note that at least those in their twenties and thirties should have studied English for all six years in high school.

One wonders how much degree of racial bias is in the answers of favourite language, as Asian languages are rated much lower than Western ones. On the other hand I do find Chinese and Korean pretty rough on my ears, but then again, German can be too. I wonder, though, why exactly is knowing a language rated as cool? Is it due to perception of difficulty or association with having travelled to countries or moved in circles associated with the language?
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Here’s a bit of a short survey that has rather interesting results; iShare looked at the end of the year Jumbo Lottery.

Demographics

Between the 21st and 25th of November 2008 430 members of the CLUB BBQ free online email forwarding service completed a private internet-based questionnaire. 50.5% of the sample were male, 13.3% in their twenties, 54.4% in their thirties, 23.5% in their forties, and 8.8% in their teens or fifty or older.

First a lottery tip: if you can spare 300 yen, buy just one ticket. This measurably changes your odds from absolutely zero to infinitesimal. Buying a second leaves your odds still infinitesimal, so don’t bother.

Next, the lottery does seem to have a lot of misconceptions surrounding it, mainly focussing on the drawing method and the relatively small first prize, leading many to think that it’s even more of a tax on the innumerate than the average one. However, the term “lottery” is misleading, as most people imagine the pick six from fifty-type schemes that are prevelant in the west, whereas Japan’s is more like a raffle – all the sold tickets go into a hat and winners are drawn from there, so if it is a sell-out all the prizes (in theory) will be claimed.

This year there are 70 first prizes of 200 million yen (roughly 2 million US dollars), 140 almost-first prizes of 50 million yen, 6,930 almost-almost first prizes of 100,000 yen, 140 second prizes of 100 million yen, 700 at 5 million yen, and so on, assuming they sell all 70 blocks of tickets. In total, there are 700 million tickets for sale (about 6 per man, woman and child) for a total value of 210 billion yen. I make that just over 99 billion yen in prize money, or 47.3% of the sales, leaving just under 111 billion yen in the pot. Once television and print advertising, sales overhead, amakudari-inflated old-boy director salaries, and everything else are paid for, that leaves a little bit left over (can anyone point me to figures for administration costs on the lottery?) for good causes, but I have little idea what they fund.

Oh, there’s a headline figure of 300 million yen advertised as the top prize, but I’m not really sure how one ticket can get the extra 100 million.

So, back to the survey.
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This recent survey from iShare looked at cinemas, touching on where I went for my first date with my wife, the cinema, which is actually a really poor place to choose, but that’s another matter altogether!

Demographics

Between the 12th and 14th of November 2008 just 404 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.7% of the sample were male, 13.6% in their twenties, 47.8% in their thirties, 27.7% in their forties, and 10.9% in their teens or aged fifty or older.

Note that for Q1 there are two reasons why women go to the movies more; first there are more women with the free time to go, and second most cinemas have a “Ladies’ Day” once per week where they charge 1,000 yen per ticket for the ladies. Us men only have the first of the month to get our cheap tickets, although I have seen one cinema, Movix Rokko, that also has a Men’s Day.

Two days I also signed up for a Toho Cinema Mastercard that promises to give one free movie for every six, including movies watched using advance discount tickets.
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I was prompted to translate this survey by Mari’s recent mention of such cars. Ita-sha, literally painful cars (to look at, or from the point of view of the car?), painted up with anime characters of the so-called moe kind, which usually means infeasibly large-breasted schoolgirls. This recent survey published by iShare on the topic of car customisation found almost one in three willing, to use the vernacular, to rice up their cars.

Demographics

Between the 25th and 27th of October 2008 424 members of the free email forwarding service CLUB BBQ completed a private online questionnaire. 53.8% of the sample were male, 15.3% in their twenties, 49.3% in their thirties, 26.7% in their forties, and 8.7% in their teens or fifty or older. The sample is a bit small to draw conclusions from, but the topic is quite fun so it would be a shame not to translate this one.

I’ve never seen a manga-adorned car myself, although there is no shortage of be-spoilered and be-skirted mini-vans farting around town with their after-market exhausts which certainly qualify as ita-sha in terms of my own eyes and ears.
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Today, 3rd November, is Culture Day in Japan, so I present some modern otaku culture for your enjoyment. This is a survey from iShare on the awareness of Hatsune Miku. If you are not aware who she is, keep reading, or search for her on the internet, or just visit this fan site.

Demographics

Over the 6th and 7th of October 2008 540 members of the free email forwarding service CLUB BBQ completed a private internet-based questionnaire. 55.2% of the sample were male, and 19.8% in their twenties, and 80.2% in their thirties. Why there was such a narrow age band, I don’t know.

Hatsune Miku picture grabbed from Mika-tan’s blog via Danny Choo.
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I get the impression that iShare’s monitor panel is relatively web-savvy, but the results from a recent survey into RSS (Really Simple Syndication, or Rich Site Summary) indicates that there is still relatively little use.

Demographics

Over the 4th and 5th of September 2008 309 members of the CLUB BBQ free email service completed a private internet-based questionnaire. 58.3% of the sample were male, 12.9% in their twenties, 43.4% in their thirties, 32.4% in their forties, and 11.3% in their teens or aged fifty or older.

One of the most powerful ways to use RSS is through Google Blog Search and Google News; after typing in the search you want to make, look at the left-hand column and find the “RSS” link. This gives you a link that can be pasted into a suitable RSS reader (I use Google Reader) and every time a new blog post or news story that matches that search appears the results appear in your reader.

Finally, you can get both this blog and the latest comments through RSS.
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Following up on Coke versus Pepsi, this time iShare looked at mayo versus ketchup, although this time there wasn’t a direct match-up!

Demographics

Between the 2nd and 4th of September 2008 412 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 52.2% were male, 17.5% in their twenties, 48.5% in their thirties, 25.2% in their forties, and 8.7% in their teens or aged fifty or older.

My least favourite thing about mayonnaise is trying to spell it, and my favourite is the Kewpie advertisements.

Let’s look at my readers’ favourite condiment:

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One of the eternal questions is “Coke or Pepsi?”, which is also one question from this survey from iShare on cola. I was going to joke that tomorrow I will be doing “Boxers or briefs?”, but then I remembered that I’d already done that one!

Demographics

Between the 29th of August and the 1st of September 2008 464 members of the CLUB BBQ free email forwarding service completed a private online survey. 54.7% of the sample were male, 14.2% in their twenties, 47.4% in their thirties, 28.2% in their forties, and 10.1% in their teens or aged fifty or older.

I’m a Diet Coke person myself, which in Japan actually contains a little bit of sugar. I can cope with Diet Pepsi, but the full sugar efforts are disgusting. The Diet Coke with added vitamins is pretty awful too. How about you?

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Last time I looked at the iPhone I got a comment on me being a bit negative in my outlook, so this time in a survey by BlogCh looking at smartphones I promise to be more positive!

Demographics

Between the 27th and 29th of August 2008 801 members of the free email service CLUB BBQ who also had a mobile phone for private use completed an online survey. 54.2% of the sample were male, 17.5% in their twenties, 48.3% in their thirties, 29.0% in their forties, and 5.2% in their teens or aged fifty or older. Note that the CLUB BBQ demographics is more technologically aware than the average internet user.

I thought my next mobile phone might be just another bog-standard one, but I just recently read a bit about the HTC Touch (or the HT1100 as DoCoMo label it) and it gets a lot of good reviews and comes in at the same price as… but it doesn’t do emoji. Curses! However, the Willcom 03, one of the subjects of this review, can at least display them.

Indeed, looking at the Willcom 03 feature set it looks like it is what the iPhone should have been for the Japan market. Oops, I’m being negative again, but for the sake of research I stopped at a mobile phone shop and picked up the Willcom 03 leaflet. It’s very feminine, telling the story of a week in the life of a young businesswoman in suitable pastel colours, and for just 6,700 yen all-in for unlimited data and zero money down (I think), it’s a winner.

Incidentally, I’ve not seen an iPhone in the wild yet, and I’ve seen just one or two iPod touches
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