1seg, SD, IPX5, IrDA, NFC most important when upgrading phones

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The results of the 54th regular survey by goo Research into mobile phone upgrade needs was recently reported on by japan.internet.com.

Demographics

Between the 17th and 19th of January 2011 exactly 1,000 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 1.3% in their teens, 13.3% in their twenties, 30.7% in their thirties, 30.1% in their forties, and 24.6% aged fifty or older.

The abbreviations in the headline refer to the top five entries for Q3. With smartphones due to overtake feature phones very soon in terms of new sales in Japan (I hear the figure of currently two in five new phones being smartphones), and with the local makers now bringing out their smartphones with four of these top five features (I’m not aware of a water-resistant smartphone), the iPhone’s dominance in the Japanese market is sure to come to an end.

In lieu of a graph, let’s have a dog in school uniform instead:

Which reminds me, Lee at Tokyo Times found a much better pair of dogs in school uniforms.
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