Mobile Marketing Data Labo have been producing some very good surveys recently, and this one – actually pair – is no exception, a look at how satisfied people who purchased smartphones this year are, with the survey being conducted separately for both iPhone users and Android users.
For both surveys, between the 25th and 27th of November 2013 1,000 Android purchasers and 1,000 iPhone purchasers completed a private internet-based questionnaire. No further demographic information was presented.
One trend I’ve heard about informally is that there is a movement away from smartphones to owning two devices; a feature phone for voice calls and a tablet for web browsing. I’ve yet to see a survey on this aspect, but hopefully MMD Labo can cover this topic in the coming year. Read the rest of this entry »
\goo Research published a detailed report on a survey they conducted into Apple’s iPhone, with a particular focus on the largest carrier in Japan, Docomo, and their plan to carry the new iPhone5s and iPhone5c, their first foray into Apple phones.
Between the 13th and 17th of September 2013 1,765 members of the goo Research online monitor group completed a private internet-based questionnaire. 51.6% of the sample were female, 7.5% in their teens, 12.5% in their twenties, 15.9% in their thirties, 14.8% in their forties, 14.4% in their fifties, and 34.9% aged sixty or older. The percentages in each age band and both sexes reflected the results of the 2010 Census.
Again, I am quite stunned by the positive view of the general public here of the iPhone. In Q3Q3, note that in the top eight answers, only one answer is perhaps related to the quality of Android, whereas the top three in Q3Q1 seem to relate directly to the iPhone’s qualities. Read the rest of this entry »
On the 11th of September 2013 between the hours of 7 pm and 9 pm 2,000 members of the Macromill online monitor group completed a private internet-based questionnaire. The respondents were between the ages of 15 and 69 years old, and the sex and age demographics were (if I understand the Japanese term correctly!) distributed equally, as Macromill usually do; 50:50 male and female, and a sixth in each age band from teens to sixties.
Personally, I dislike the iPhone as it feels too rigid an ecosystem, everyone has one, and I’m just not an Apple fan, and particularly not a fan of Apple fans! Looking at the data, I can now understand why docomo decided to join the other two carriers and start selling Apple’s device. Read the rest of this entry »
Cross Marketing recently conducted a survey into iPhone5 satisfaction levels, and interestingly choosing to contrast satisfaction levels between users of the two carriers who offer the phone, au and SoftBank.
Between the 19th and 21st of July 2013 1,000 iPhone5-owning members of the Cross Marketing monitor group completed a private internet-based questionnaire. 500 of the users had au by KDDI as their carrier, and 500 had SoftBank. The ages of the sample ranged from 18 to 59 years old, but no further demographic information was provided.
SoftBank have been putting a lot of effort into stressing how their network has improved – indeed, I have previously presented statistics showing how good they are – and the message seems to be getting through with satisfaction ratings being higher in almost every category as seen below.
Here SoftBank explain the concept of “Connecting”, assisted by Shinji Kagawa of Manchester United and Bob Sapp, an ex-American Football player:
Mobile Marketing Data Laboratory recently conducted a study into data packet congestion in LTE 4G networks in Tokyo. Packet congestion was defined in this survey as when on an LTE connection the web page under test – Yahoo! Japan’s top page was used – fails to completely load within 30 seconds.
Between the 10th and 14th of June 2013 the investigation team visited the six busiest stations on the Tokyo Yamanote line, choosing two spots on each to test, during both the morning peak period of 7 am to 9 am, and evening peak of 5 pm to 7 pm. 100 connections were made from each collection point, for a total of 1,200 tests for each phone.
Specifically, the stations and locations were Shinjuku South and East entrances, Ikebukuro in front of South ticket wicket and Seibu East entrance, Shibuya in front of Tamagawa ticket wicket and Hikarie entrance, Tokyo Yaesu Central entrance and Marunouchi North entrance, Shinagawa Minato South entrance and Central ticket wicket, and Shinbashi Kasumori entrance and SL Plaza. For the tests, au and SoftBank iPhone 5s tested out Apple connections, and Android was represented by docomo’s Xperia Z, au’s HTC J butterfly, and SoftBank’s Aquos Phone Xx.
Between the 16th and 18th of May 2013 400 existing docomo mobile phone or smartphone customers who were investigating changing phones some time this year completed a private internet-based questionnaire. 200 people in the survey used Android smartphones, and 200 used feature phones.
I think I’ll give this summer’s models a miss. Almost everything is 5-inch screens, which is far too large for my pockets! Read the rest of this entry »
The new-to-me survey marketing company IID (Interface In Design) Inc looked at the iPhone 4S, although the excerpt reported on by japan.internet.com focused more on comparing the two carriers offering the device, au and SoftBank.
The only figures offered was that there were 1,000 users from each of the two carriers, au and SoftBank.
A few years ago SoftBank bought their mobile carrier from Vodafone; at that time the popular nickname for them was Borderfone (a pun that works better with Japanese pronunciation) due to the poor coverage area. Looking at the figures below, one can see that things still haven’t relatively improved for SoftBank! Indeed, looking at the data below, I can only presume that SoftBank users are cheapskates who are willing to put up with dodgy service just to save a little on their monthly bills, and of course get a free bicycle:
Between the 3rd and 8th of February 2012 1,000 mobile phone-using members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.6% in their teens, 12.1% in their twenties, 27.1% in their thirties, 32.5% in their forties, and 26.7% aged fifty or older.
However, as the old saying goes, a woman without an iPhone is like a dog without a bicycle, or something like that:
Between the 24th and 27th of June 2011 1,871 members of the CLUB BBQ free email forwarding service who had downloaded an app to their smartphone completed a private internet-based questionnaire. 84.7% of the sample were male, 5.4% in their twenties, 43.6% in their thirties, 40.0% in their forties, and 11.0% in their fifties.
Not having a smartphone myself, and not having played with such an app on someone else’s smartphone, I cannot really make any comment here! Read the rest of this entry »
Despite the iPhone having an almost 18 month head start on Android, according to this survey from goo Research, reported on by japan.internet.com, into mobile devices (the 9th time this regular survey has been conducted) Android and Android-derived OS users now equal iPhone users.
Between the 25th and 28th of April 2011 1,080 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 15.8% in their teens, 18.1% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.
I have another marketplace-based survey that I will translate later that shows that Android is outselling iPhone, which of course is implied by the results of this survey.
Note that until last autumn about the only Android devices available were lower-end HTC devices and a couple of local attempts, all of which were very poor compared to the iPhone, and hopeless when compared to the Japanese standard feature phone. However, now every Japanese manufacturer is now in the game, and the features that Japanese consumers expect, namely One Seg digital television, Osaifu Keitai electronic cash and deco-mail (HTML mail) are available. Furthermore, the iPhone is only available from SoftBank, which has just 20% of the handset market, whereas SoftBank plus the other two big players, docomo and au, have huge numbers of Android-based phones.