The new-to-me survey marketing company IID (Interface In Design) Inc looked at the iPhone 4S, although the excerpt reported on by japan.internet.com focused more on comparing the two carriers offering the device, au and SoftBank.
Demographics
The only figures offered was that there were 1,000 users from each of the two carriers, au and SoftBank.
A few years ago SoftBank bought their mobile carrier from Vodafone; at that time the popular nickname for them was Borderfone (a pun that works better with Japanese pronunciation) due to the poor coverage area. Looking at the figures below, one can see that things still haven’t relatively improved for SoftBank! Indeed, looking at the data below, I can only presume that SoftBank users are cheapskates who are willing to put up with dodgy service just to save a little on their monthly bills, and of course get a free bicycle:
japan.internet.com recently reported on goo Research’s third look at mobile phone and smartphone upgrade needs, with the report focusing on iPhone 4S-related issues.
Demographics
Between the 3rd and 8th of February 2012 1,000 mobile phone-using members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.6% in their teens, 12.1% in their twenties, 27.1% in their thirties, 32.5% in their forties, and 26.7% aged fifty or older.
However, as the old saying goes, a woman without an iPhone is like a dog without a bicycle, or something like that:
Between the 24th and 27th of June 2011 1,871 members of the CLUB BBQ free email forwarding service who had downloaded an app to their smartphone completed a private internet-based questionnaire. 84.7% of the sample were male, 5.4% in their twenties, 43.6% in their thirties, 40.0% in their forties, and 11.0% in their fifties.
Not having a smartphone myself, and not having played with such an app on someone else’s smartphone, I cannot really make any comment here! Read the rest of this entry »
Despite the iPhone having an almost 18 month head start on Android, according to this survey from goo Research, reported on by japan.internet.com, into mobile devices (the 9th time this regular survey has been conducted) Android and Android-derived OS users now equal iPhone users.
Demographics
Between the 25th and 28th of April 2011 1,080 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 15.8% in their teens, 18.1% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.
I have another marketplace-based survey that I will translate later that shows that Android is outselling iPhone, which of course is implied by the results of this survey.
Note that until last autumn about the only Android devices available were lower-end HTC devices and a couple of local attempts, all of which were very poor compared to the iPhone, and hopeless when compared to the Japanese standard feature phone. However, now every Japanese manufacturer is now in the game, and the features that Japanese consumers expect, namely One Seg digital television, Osaifu Keitai electronic cash and deco-mail (HTML mail) are available. Furthermore, the iPhone is only available from SoftBank, which has just 20% of the handset market, whereas SoftBank plus the other two big players, docomo and au, have huge numbers of Android-based phones.
Finally, note that Galapagos is Sharp’s own customised Android version – they cannot use the Google trademarks due to the heavy customising they have done. Read the rest of this entry »
With Skype already available on many smartphone, and indeed with Japan’s second-largest carrier, au, now preloading it onto many phones, this survey from goo Research looks at awareness of Skype and other associated issues.
Demographics
Between the 12th and 17th of November 2010 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.1% in their forties, 15.4% in their fifties, and 12.2% aged sixty or older.
In Q2, I’m not sure if people were fully aware that Skype to Skype may be free (excluding packet charges), but Skype to non-Skype mobile phones requires payment. Furthermore, in Japan public wireless is rather thin on the ground, so even if the majority of mobile phones in Japan have it installed, calls are still going to have to be paid for more often than not. Read the rest of this entry »
A recent survey by goo Research, reported on by japan.internet.com, looked at IT-related technical terms.
Demographics
Between the 30th of July and the 3rd of August 2010 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 12.1 aged sixty or older.
At work I often hear technical terms being bandied around that I think people either don’t understand, have misunderstood, or even worse, have taken on a specific meaning throughout the company not really related to the original definition. My two pet hates are “cloud” for “hetrogeneous network” and “black box” for “immutable interfaces”. Read the rest of this entry »
This isn’t the first survey to indicate this, but this recent survey from Media Interactive, reported on by japan.internet.com, into Apple’s iPhone backed up statistics on the iPhone being almost as much a second phone as an only phone.
Demographics
Between the 21st and 23rd of June 2010 exactly 1,000 internet users completed an online survey. 51.5% of the sample were male, 0.8% in their teens, 15.2% in their twenties, 30.2% in their thirties, 29.1% in their forties, 17.1% in their fifties, and 7.6% in their sixties.
I must admit to feeling a bit jealous of iPhone and other smartphone users these days, and sadly my summer bonus isn’t enough to cover an upgrade. However, I won’t touch SoftBank, and docomo’s recent annoucement of their removal of SIM Lock from next year will probably delay my upgrade even longer.
Note that the survey was conducted between the 21st and 23rd of June, but the iPhone 4 didn’t go on sale until the day after, 24th June 2010, and that the 2G original iPhone was never released in Japan. Read the rest of this entry »
Anyone bringing out an iPhone or, heaven forfend, an iPad at a gokon dating party would get nothing but ridicule (or a punch in the iGob, if I was feeling generous) from me, but regardless, this survey from goo Ranking and probably sponsored by Apple looked at the top twenty dating party applications for the iPhone
Demographics
Between the 21st and 24th of May 2010 perhaps around 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. Unfortunately, the link to the demographics is broken, so I cannot give any more information that that right now. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Quite frankly, all these games sound rather naff to me, but then again I’m not in the target audience! Have any of my readers tried out any of the below at a real party? Read the rest of this entry »
With Apple’s iPad to go on sale from tomorrow in Japan, this recent survey from Point On Research and reported on by japan.internet.com takes a timely look at what iPhone and iPod Touch users think about iPhone applications and the iPad.
Demographics
On the 25th of May 2010 800 heavy mobile phone users who were members of the Point On monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and 25:25:25:25 teens, twenties, thirties and forties.
I’m surprised at the low number of iPod Touch users. Around about 5% might be a fair number for iPhone users alone, but from my observations in the train to work there appears to be more iPod Touch users than 5%. However, Point On Research do seem not to cover the iPhone demographic well, as in other surveys the percentage of SoftBank customers has been low, but I don’t know what would cause a drop (assuming I’m not just overestimating!) in iPod Touch users.
This recent survey from goo Ranking into the iPhone turned up not only an interesting figure on penetration of the device amongst SoftBank users, but also a pretty impressive high level of desire for Apple’s new iPad.
Demographics
Between the 24th and 27th of March 2010 1,084 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.3% in their fifties, and 12.4% aged sixty or older.
I certainly don’t want an iPad, but I can see it doing quite well in Japan, although the size is just slightly too large for usage on a commuter train, especially with having to hold it up for a reasonable amount of time. Perhaps one of the most popular accessories we’ll see in Japan is a lap stand?
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