Almost one in five Japanese want an iPad Air

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Do you want to buy an iPad Air? graph of japanese statisticsWith the official launch of the new iPad and iPad mini next month, Mobile Marketing Data Labo took a look at views on the iPad Air and iPad mini Retina Display.

Demographics

Over the 23rd and 24th of October 2013 4,414 members of the MMD monitor panel completed a private internet-based questionnaire. The sample was of both sexes over the age of fifteen, but no further information was provided.

I won’t be buying an iPad, as I do not like Apple devices. I’ve used one at work recently, but after coming from Android I find it too restrictive, and only one button takes a bit of time to get used to. Furthermore, from a developer perspective, signing issues are a pain and their IDE, XCode, is not intuitive at all.

Note that in Q3SQ and Q4SQ, docomo have not announced whether or not they will be selling the new iPads, but MMD Labo asked the question anyway.
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Future looks bright for tablets in Japan

Would you like to buy a tablet computer in the future? graph of japanese statisticsThis recent survey from iShare looking at tablet computers produced some surprisingly high figures for user numbers.

Demographics

Between the 14th and 19th of October 2010 746 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.2% of the sample were male, 24.8% in their twenties, 34.0% in their thirties, and 41.2% in their forties.

I do find it a bit difficult to believe that according to Q2 almost one in five already have a tablet computer. I don’t know if people are wrongly classifying any touch-operated mobile as a tablet, or if the demographic is completely skewed.

I’ve got no intention of buying a tablet. The main use for my netbook is hacking up blog entries like this one, so I feel that the software keyboard will get in the way of my typing.
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About half the Japanese can explain what the iPad and iPhone are

Are IT-related technical terms difficult to understand? graph of japanese statisticsA recent survey by goo Research, reported on by japan.internet.com, looked at IT-related technical terms.

Demographics

Between the 30th of July and the 3rd of August 2010 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 12.1 aged sixty or older.

At work I often hear technical terms being bandied around that I think people either don’t understand, have misunderstood, or even worse, have taken on a specific meaning throughout the company not really related to the original definition. My two pet hates are “cloud” for “hetrogeneous network” and “black box” for “immutable interfaces”.
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iPad in Japanese business

Do you know the iPad? graph of japanese statisticsWith the iPad having been out in Japan for just about a month, iBridge Research Plus thought it about time to conduct another survey on Apple’s iPad. japan.internet.com chose to focus on the business applicability of the device in their report.

Demographics

On the 21st of June 2010 300 employed members of the iBridge monitor group completed a private internet-based questionnaire. 72.3% of the sample were male, 14.7% in their twenties, 33.7% in their thirties, 29.7% in their forties, 19.0% in their fifties, and 3.0% in their sixties.

Shortly after it came out I read an article about a doctor in Japan using one in the operating theatre. At least he put it into a bag, but I thought it was a highly irresponsible thing to do, as the wi-fi could have interfered with the critical devices, for instance. For general hospital use, it needs a lot of work to be either germ-proof or washable – Panasonic already make a robust but boring tablet for medical use, but I’d be much more comfortable seeing a medical professional using that instead of an iPad!

I think the significant roles for the iPad in business are perhaps limited to photography-related work and to life insurance and other financial salespeople, especially of the home visiting type. There’s probably also a niche for travel agents as a terminal for customers to view virtual brochures and the like.
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Japanese iPad early adopters mostly satisfied

For how long per day do you use your iPad? graph of japanese statisticsMacromill Research recently conducted a detailed survey into the opinions of recent iPad purchasers, and found a mostly positive set of reactions.

Demographics

On the 14th and 15th of June 2010 300 iPad users from the Macromill monitor group completed a private internet-based questionnaire. 88.7% of the sample were male, 4.7% in their teens, 25.7% in their twenties, 36.0% in their thirties, 19.7% in their forties, and 14.0% aged fifty or older. 51.3% were married, 55.7% were regular company employees, 12.3% students, and all other occupation types were under 7%. A couple of other significant demographics are in tables D1 and D2 below.

The iPad was released on May 28th in Japan, so most people would have had their iPad for less than three weeks. It would be interesting to see the survey results from the same questions in three months time.

It’s curious that in Q7 that a majority are dissatified with the battery life, whereas a search of Google reports that most people are getting more than the advertised 10 hours out of it. Is it just because it is new and people are doing battery-heavy tasks like playing games, downloading stuff and watching movies, or have people got Nintendo DS Lite-like expectations?
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Almost all of Japan knows of the iPad

Do you know about Apple's iPad tablet computer? graph of japanese statisticsAn interesting survey from goo Research, reported on by japan.internet.com, into Apple’s iPad found that not just awareness but also desire was high for Apple’s new couch surfing device.

Demographics

Between the 2nd and 5th of June 2010 1,096 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.1% in their thirties, 16.1% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I have been at a conference in Hungary over the last week, and one of the attendees had brought along an iPad as his main device, although as far as I could gather from the demonstration he gave a few of us it was just for surfing and light emailing during the duller presentations. I didn’t see any others in evidence during my travels, even though I half-expected to see one or two on the flight from Japan. I’ll not be trading up from my netbook, as a real keyboard is needed for these translations.
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Kindle versus the iPad in Japan

Would you want to read books on the iPhone, iPad? graph of japanese statisticsThis survey into electronic book readers by iBridge Research Plus and reported on by japan.internet.com found that the iPad seemed an attractive choice to many electronic book readers.

Demographics

On the 24th of May 2010 300 members of the iBridge monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 15.3% in their twenties, 30.0% in their thirties, 28.0% in their forties, 19.7% in their fifties, and 7.0% in their sixties.

There must have been a corresponding question to Q1SQ2 for Amazon’s Kindle, as although it wasn’t reported the text implied that many fewer people were interested in reading on a specialised device.

Despite good reviews of Sony’s e-readers, they don’t seem to be on sale in Japan for some reason and their Japanese web site stopped updating at the end of 2008, although if I were to hazard a guess it would be due to the difficulty in making a deal with the rather old-fashioned mindsets that seem to present in Japanese publishing houses.
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iPhone and iPod Touch users and the iPad

How many applications have you got on your iPhone, iPod Touch? graph of japanese statisticsWith Apple’s iPad to go on sale from tomorrow in Japan, this recent survey from Point On Research and reported on by japan.internet.com takes a timely look at what iPhone and iPod Touch users think about iPhone applications and the iPad.

Demographics

On the 25th of May 2010 800 heavy mobile phone users who were members of the Point On monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, and 25:25:25:25 teens, twenties, thirties and forties.

I’m surprised at the low number of iPod Touch users. Around about 5% might be a fair number for iPhone users alone, but from my observations in the train to work there appears to be more iPod Touch users than 5%. However, Point On Research do seem not to cover the iPhone demographic well, as in other surveys the percentage of SoftBank customers has been low, but I don’t know what would cause a drop (assuming I’m not just overestimating!) in iPod Touch users.

In Q2, the entertainment category probably covers silly trick applications like the multitude of fart apps and the like.
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Almost one in five Japanese want an iPad

Do you want an iPad? graph of japanese statisticsThis recent survey from goo Ranking into the iPhone turned up not only an interesting figure on penetration of the device amongst SoftBank users, but also a pretty impressive high level of desire for Apple’s new iPad.

Demographics

Between the 24th and 27th of March 2010 1,084 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.3% in their fifties, and 12.4% aged sixty or older.

I certainly don’t want an iPad, but I can see it doing quite well in Japan, although the size is just slightly too large for usage on a commuter train, especially with having to hold it up for a reasonable amount of time. Perhaps one of the most popular accessories we’ll see in Japan is a lap stand?

And don’t ask me why one person didn’t know whether or not they had an iPhone…
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Majority think iPad, other tablets, will become widely used

Do you think tablet form-factor computers will become the norm? graph of japanese statisticsiShare recently surveyed its userbase to find out what they thought of the iPad and other tablet form-factor computers.

Demographics

Between the 29th of January and the 3rd of February 2010 501 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.9% of the sample were male, 34.7% in their twenties, 32.5% in their thirties, and 32.7% in their forties.

I think the iPad will be a relative success in the USA amongst those people who are not interested in computers, but not until it has a camera and can do Skype calling relatively effortless. In Japan – well, I argued the iPhone would fail and I was reasonably correct until they fixed the flaws I had pointed out. I think the iPad, even more than the iPhone, needs a full digital television tuner; One Seg is too low resolution. With that I think they can sell it to people living in a typical shoebox as a reasonable substitute for a television and PC.
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