世論 What Japan Thinks

Just a quick report tonight from Nielson//NetRatings Japan on internet usage from home computers (not mobile phones) for the month of May 2006. First the graph for time spent on the top six sites.

This 16.3% for Yahoo! Japan represents about 125,000,000 hours, or an average of around 168,000 simultaneous users. However, when looking at time spent per user who visited each site, for mixi it was 4 hours and 28 minutes per person, over an hour longer per person than for Yahoo! Japan. In total, 42,400,000 people accessed the internet from home during May, with an average time spent online per person of 18 hours and two minutes.
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At the start of June MyVoice surveyed its internet monitor community to find out about their use of internet auction sites. 14,023, 54% female, successfully completed their private internet-based questionnaire. 3% of the sample were in their teens, 22% in their twenties, 39% in their thirties, 24% in their forties, and 12% in their fifties.

Internet auctions is one thing I’ve never done, although I did have two ideas for businesses there than never took off. The first probably required a partner in the USA or UK for bulk shipping, but would consist of buying Hello Kitty mobile phone straps and other cheap nick-nacks, charging $5 on top for postage, and raking in most of the profit, even if sold for list price, on the overcharging for handling. The second was to open lots of bank and credit card accounts all over the place and get the free cartoon character (or even perfumed) plastic cards and pass books, promptly close the accounts then sell the stuff on eBay. Shortly before implementing the scheme, however, I discovered that this was probably highly illegal and would also destroy any credit rating I might have in Japan!
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japan.internet.com reported on goo Research’s first regular Social Networking Service (SNS) usage survey. They interviewed by means of a private internet poll 1,067 members of their monitor group. 56.3% of these surveyed were female, 1.6% were in their teens, 20.8% in their twenties, 43.2% in their thirties, 21.4% in their forties, 9.1% in their fifties, and 3.9% in their sixties.

I really should join mixi just for the sake of seeing what the fuss is all about, as as I occassionally get searches from people looking for invites to said service. If any of my readers could oblige, I would be most grateful!
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japan.internet.com, in conjuction with Cross Marketing Inc, published the results of a survey into communication over the internet. They interviewed 300 computer users at the start of June regarding this question, with exactly half of the group of each sex. Similarly, teenagers made up 20.0% of the respondents, as did those in their twenties, thirties, forties and fifties.

For me personally, as a bit reclusive, I’ve found blogging a great way of meeting people. I’ve made – well, I’ll not number them in case people start counting, but I’ve had a good few other contacts which I should follow up to make them into at least mail friends. I’ve been very pleasantly surprised at the amount of positive postings and private mail I’ve received, but if you feel I’ve not been replying as much as you might expect (or just not at all!), I’ve got your mail on file and this blog really does eat up 90% of my home PC time, and I’m rather introverted about everything anyway, so sorry folks!
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japan.internet.com presented the results of a survey by goo Research into the FIFA World Cup™ and the internet. They interviewed 1,015 people from their monitor group on the 16th to 18th of this month (Japan’s second match against Croatia kicked off late on the evening of the 18th). The sample was 57.2% female, 3.0% were in their teens, 20.3% in their twenties, 42.9% in their thirties, 22.7% in their forties, 8.0% in their fifties, and 3.2% in their sixties.

The article gives a gratuitous plug to the Firefox plugin Joga, so I will too, even though I am an Opera man myself.
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japan.internet.com, in conjunction with goo Research, looked at the issue of communication on the internet. They surveyed 1,019 members of the goo Research Montiro group by means of a private internet survey. Demographically, 55.8% were female, 2.4% were teenagers, 1,8% in their twenties, 40.4% in their thirties, 26.0% in their forties, and 9.4% in their fiftes.

The survey’s keyword was 不快感, fukaikan, or discomfort; the moment when the survey respondent felt like cursing 「ムカっ！」, muka!, an exclamation abbreviated from むかつく, mukatsuku, a feeling of irritation or annoyance.

I’m surprised that only just over one in three had been offended on the web! Whether this reflects usage patterns that stay away from viper nests like the infamous 2-channel, or whether it shows people are desensitised, I am not sure, although Q3 does indicate that almost half the respondents find net communication more offensive than face-to-face, suggesting it might be usage patterns more than sensitivity that determines whether or not people take offence.
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japan.internet.com, in conjunction with JR Tokai Express Research, recently carried out some research to find out how people used webcams. They interviewed 334 people from all over the country; 71.6% were male, 18.0% in their twenties, 37.7% in their thirties, 30.2% in their forties, 12.6% in their fifties, and 1.5% in their sixtiees.

Unfortunately, this report of the survey results does not give any information about the frequency of use of these web cameras. I would not be surprised, however, if the average user uses it just once or twice then the novelty wears off, but perhaps I’m just biased as I have a dislike of appearing on camera, both still and moving!
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At the end of April, japan.internet.com, in conjunction with goo Research, looked into the usage of Social Bookmarking Services. They interviewed 1,069 people by means of an internet-based questionnaire. 43.2% of the sample was male, and the age breakdown was 2.6% in their teens, 21.6% in their twenties, 43.1% in their thirties, 24.4% in their forties, and 8.2% in their fifties.

I’ve used del.icio.us myself, but more as an attempted tool of promotion than as some sort of social affair. I get a very small amount of traffic (and in just one or two hits a day) from there and other services like furl and Technorati, although I do have a plan underway to get my own local tagging service up and running, perhaps this weekend.

Note that comparing figures with a survey last month on the state of RSS reader usage, although nearly four times as many people use RSS readers compared to social bookmarking services, round about a third of those interviewed in both surveys expressed a wish to use them in the future.
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japan.internet.com, in conjuction with goo Research, recently investigated the use of Social Networking Services, or SNS, in Japan. 1,087 members of the goo Research Monitors took part in the internet-based survey. 56.3% of the sample was female; 2.4% were in their teens, 22.9% in their twenties, 39.9% in their thirties, 24.8% in their forties, and 10.0% in their fifties. It may be instructive to compare the results here with those from an earlier survey of SNS that I translated in December.

総務省, soumushou, the Ministry of Internal Affairs and Communications, recently released figures that stated there were 7.16 million registered users of SNS (I’m not sure if people registered for two services are counted twice) at the end of March 2006; in the six months from September of 2005 the number of has increased by almost 80%! As well as users increasing, so are the services; in February Yahoo! opened up the beta version of Yahoo 360° and in March Rakuten introduced Rakuten Plaza Links.
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japan.internet.com, in conjunction with Cross Marketing, conducted an internet-based survey amongst 300 internet users, 50.3% female, to see what internet habits they had. 16.7% of the sample was aged 18 or 19, and 16.6% were from each of the other decades of life from the twenties to the sixties. I’m not sure how exactly work computers are suppposed to figure in this survey.

I think the results on SNS usage are particularly interesting – I’ve felt to some degree that SNSs are basically a more private form of blogging, so I’d love to see a more detailed survey on why people participate in SNS, or write blogs for that matter!

Personally, on the whole I switch on my home PC in the late evening (say past 9pm or so), and with this blog requiring rather a lot of work, I have little time for other activities bar mail.
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