世論 What Japan Thinks

japan.internet.com, in conjunction with goo Research, recently carried out their eighth regular survey on internet tool usage. They interviewed by means of an internet-based questionnaire 1,071 (the text says 1,071, but later calculations suggest that the sample size is actually 1,037; 1,071 seems to have been the sample size for the previous survey!) people from all over Japan towards the end of March. The sample consisted of 56.0% female, and the age breakdown was 2.7% in their teens, 23.8% in their twenties, 39.3% in their thirties, 22.6% in their forties, 9.2% in their fifties, and 2.3% sixty or older.

I have previously translated their fifth survey on tools, and in these four months the percentage of RSS reader users has climbed just 1.5 percentage points, or an increase of around 10% in four months. Although this seems like a significant relative increase, looking at the reasons why people do not use them the top answer was that people see little need for them. I also saw little need to begin with, but once I started using one I wondered why I hadn’t begun earlier. I subscribe mostly to blogs that update once every day or so; higher-frequency news sites give too much information, I feel, and using filtering might cause me to miss stuff, so I just use bookmarks for my news requirements.
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