Third believe in blood typing, quarter in horoscopes
iShare once again take an interesting look at a corner of Japanese life, this time the matter of fortune telling.
Demographics
Between the 8th and 14th of January 2010 567 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.0% of the sample were male, 34.7% in their twenties, 30.7% in their thirties, and 34.6% in their forties.
I must say I was surprised at how low the percentage of blood type believers were – I would have guessed that the majority believed, but perhaps it’s just that blood type is just an easy conversation starter, the equivalent of “What’s your sign?”
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