Macromill published their annual survey on new adults, looking at how the latest batch of twenty year olds look at themselves and their future
Over the 21st and 22nd of December 2009 516 members of the Macromill monitor group who have recently or will soon be turning twenty thus eligible to attend a Coming of Age ceremony this weekend completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.
The stereotypes of the herbivore boy and the carnivore girl make an appearance towards the end of this survey! In Q11, considering that most of the respondents are probably university students, under 20% being active in the pursuit of the opposite sex, especially given the commonly-held view that Japanese universities are not exactly the most taxing of institutions study-wise, does seem a rather low figure to me!
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