世論 What Japan Thinks

Given the lifestyle (or to be cynical, lack-of-lifestyle) of the average company employee, it’s no surprise that functional foods like nutritionally-balanced foods are rather popular over here. This recent survey from DIMSDRIVE Research Inc tried to find out most about this topic of nutritionally-balanced foods.

Demographics

Between the 16th and 24th of April 2008 8,477 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 53.6% of the sample were female, 0.6% in their teens, 13.9% in their twenties, 36.4% in their thirties, 30.2% in their forties, 12.9% in their fifties, and 6.0% aged sixty or older.

I’ve recently been eating SOYJOY for lunch in an attempt to lose weight and save money. I succeeded in both, dropping about two and a half kilograms in three weeks, but then last week I went on a business trip to Nice and managed to put it all right back on. SOYJOY is nice on its own regardless of the particular flavour, and at work the also have another one I like, wheat based with a maple flavour, but I can’t for the life of me remember the name, although I do know it’s from Asahi, perhaps from wheat left-over from the beer-making…

I’ve never heard of “Natural Brown” before, but it’s a quite unappetising name and suggests to me the laxative effect it might induce!

Finally, here’s a rather weird (fan-made surely?) CalorieMate advert:

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Although metabo is probably the biggest personal health topic in Japan, this recent survey from MyVoice into health awareness didn’t really touch on it, although it covered other interesting areas.

Demographics

Over the first five days of May 2008 14,369 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 37% in their thirties, 29% in their forties, and 17% in their fifties.

With Q7 asking about mobile phone services, there’s a couple of other mobile services I’ve heard about. First is a Singapore trial where bathroom scales communicate with a mobile phone via BlueTooth, which then communicates with a central server to record daily weight changes, etc. Second is an au service in Japan, where by using GPS functionality you can record your own movements and work out speed of running or walking, calories used, etc, etc.
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I use a built-in water purifier for drinking water at home, so consumption of mineral water is limited to the occasional half-litre bottle at the weekends when going out. To see how the Japanese use it, DIMSDRIVE Research conducted a survey into this topic of mineral water.

Demographics

Between the 19th and 27th of March 2008 8,383 members of the DIMSDRIVE Monitor group completed a private internet-based questionnaire. 52.9% of the sample were female, 1.3% in their teens, 14.9% in their twenties, 33.3% in their thirties, 29.9% in their forties, 14.7% in their fifties, and 5.9% aged sixty or older. 51.7% lived in a house, 47.0% in a flat (apartment), and 1.3% other. By family size, 13.0% lived alone, 23.8% with one other, 25.1% with two others, 24.1% with three others, and 14.0% with four or more other people.

The pictured bottle sounds even less appealing than the Engrish standbys of Pocari Sweat and Calpis, but it’s actually mineral water for your four-legged friend, not Dogpis!

Getting back on track, my purchased brand is determined by seeing which one is 110 yen in the convenience store, although I can’t remember the brand right now, but it is a Japanese one. I’ve tried the oxygenised water a couple of times, but I didn’t really notice any difference.

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Strategies for coping with stress, and mental health care in general, are sadly lacking in Japan. This recent survey from goo Research, conducted in association with All About Japan, into lifestyle, concentrating in particular on work and stress therein, highlights a few of these issues.

Demographics

Between the 28th of April and the 1st of May 2008 1,057 members of the goo Research online monitor panel aged between 20 and 49 and currently in employement completed a private internet-based questionnaire. 50.1% of the sample was male, 33.5% in their twenties, 33.8% in their thirties, and 32.7% in their forties.

Notice that in Q10, for means of managing stress, men are much less likely to do anything about it bar exercise, and four times as likely to do nothing at all.

I can get my commute to work in just under an hour, although the return usually takes one hour and ten minutes as I need to wait for one connection and sometimes choose the local train due to the ease of getting a seat.
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A pet hate of mine is that in the UK the idea that you don’t store meats or fish over fresh vegetables is common knowledge, yet despite many television programs on the contents of people’s fridges I’ve never heard a word of warning about this in Japan. To find out what things the Japanese do, MyVoice conducted a survey into how people store food.

Demographics

Over the first five days of May 2008 14,241 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% were in their teens, 14% in their twenties, 38% in their thirties, 29% in their forties, and 17% in their fifties.

Cling film reminds me of an awful series of advertisements that would get banned in the UK, as they feature a kid of around ten years old running around with cling film, wrapping things at random, and using static electricity on the film to attract her hair.
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With the new taspo (short for tobacco passport) system gradually being introduced across Japan, this recent survey from DIMSDRIVE Research Inc into taspo sheds some light on what may be in store.

Demographics

Between the 2nd and 10th of April 2008 6,727 members of the DIMSDRIVE monitor group successfully completed a private internet-based questionnaire. 61.1% of the sample was female, 1.2% in their teens, 17.2% in their twenties, 35.9% in their thirties, 27.3% in their forties, 13.2% in their fifties, and 5.2% aged sixty or older. 59 people, or 0.9%, lived in the two trial prefectures where the taspo system has gone live, namely Miyazaki and Kagoshima.

The taspo card has two functions; one is as a proof of age card, the other is electronic cash. However, the electronic cash system is completely incompatible with all other systems, and none of the questions in this survey asked about this feature.

In Q6 you can see most people think there will be little or no effect on under-age smoking due to the introduction of the card. There’s a million and one other cheaper ways that smoking could be reduced in Japan, with forcing Japan Tobacco out of self-denial being high up on the list. As a quick translation, they say (a) that smoking is just one factor combined with environment, stress, eating habits, genetics, exercise, etc and (b) cancer only develops in mice when you attach the equivalent of thousands or tens of thousands of ciggies-worth of tar to their skin. Go to any of the privately-owned brewers’ web sites and there’s a message on the front page about under-age drinking and not drinking when pregnant or nursing. On the other hand, see if you can find the health (dis)information on JT’s Smokers Style site, without cheating and using the site map link.
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The health topic of the last couple of years in Japan has most certainly been Metabolic Syndrome, having certain characteristics associated with being fat that make you more prone to lifestyle diseases like heart disease, stroke and diabetes. Many countries have slightly different diagnostic measures; for Japan it is a waist greater than 85 cm for men, 90 cm for women; triglycerids greater than 150 mg/dL and/or HDL cholesterol of under 40 mg/dL; blood pressure greater than 130 over 85; and glucose level of 110 mg/dL or more.

With the recent introduction of mandatory screening for MetS (to use the official abbreviation), goo Research in conjunction with the Mainichi Shimbun decided to investigate what people think of these metabo examinations.

Demographics

Between the 4th and 6th of April 2008 1,088 members of the goo Research monitor group over the age of 20 completed a private internet-based questionnaire. Further demographic data was not provided. Note that the sample size for some of the questions are not given and that answers have been abbreviated.

I’ve been chosen as a guinea pig for our company screening, but I might have forgotten to attend the test. I’ve lost the bit of paper, I think, and it looked more like an excuse to try to sell me life insurance.

Note that the new screening system is not just getting diagnosed as fat, but also includes health improvement advice and instruction.
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With the main hay fever, in particular cedar fever, season nearly over, this report from japan.internet.com on a survey by goo Research Inc into hay fever is interesting to see how it has affected people this spring.

Demographics

Between the 3rd and 5th of April 2008 1,096 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample was male, 16.4% in their teens, 18.1% in their twenties, 21.2% in their thirties, 16.3% in their forties, 16.1% in their fifties, and 11.9% aged sixty or older.

I actually had my worst hay fever this year, when about three weeks ago my nose started running freely. I went to a local ear, nose and throat clinic and got some anti-histamines, nasal spray and eye drops. The pills knocked me for six, such that I was unable to take the prescribed two per day, just one, and I quit after three days. The nose spray did the trick, though, and although it lasted less than two weeks I’ve had almost no problems even after it finished.
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I did get as far as going to look round a sports club once, but the staff were not very friendly at all and the price was a bit high, so I gave up. I should try again somewhere else… To see how the Japanese view this topic, DIMSDRIVE Research recently performed a survey into sports clubs.

Demographics

Between the 20th and 28th of February 2008 6,016 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 55.7% of the sample was female, 1.5% in their teens, 20.0% in their twenties, 34.5% in their thirties, 25.3% in theire forties, 17.5% in their fifties, and 1.2% aged sixty or older.

I have been just the once to a fitness club in Japan in a hotel we were staying in, as we had a package that included free use of the facilities. The walking machine was fun, and the instructor helped us out with stretching exercises and the like, but then he introduced me to the stair machine which completely killed me in under 10 seconds. After that it was off to the hot tub and swimming pool, which is much more my idea of exercise!

In Q4 there is one type of training mentioned, 加圧, kaatsu, which is quite the popular fad in Japan amongst people on television. Basically you constrict bloodflow to your arms or legs and do a normal workout, and scientific studies in Japan have shown that for certain conditions and certain people it is better than normal exercise. To me it looks pretty dangerous, quite frankly! There’s very little English language information on this, and the scientific papers I see are split between those seeing an effect and those not.
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Healthy beer is a phrase one doesn’t hear too often, but that’s basically the title of a recent survey conducted by MyVoice into health-related beer-like drinks.

Demographics

Over the first five days of March 2008 14,373 members of the MyVoice internet community successfully completed an internet-based questionnaire. 54% of the sample was female, 15% in their twenties, 39% in their thirties, 30% in their forties, and 16% in their fifties. Note that since the legal drinking age is twenty, teenagers were excluded from this survey.

I got a free can of Kirin ZERO for going to see a cross-dressing dancing General Douglas MacArthur (don’t ask!) but my wife gave it away to the father-in-law before I got a chance to sample it. I tried Tanrei Green Label and it was just as much swill as the full-sugar Tanrei!

In Q7, being good for health is an interesting answer. I suspect it is not just a poor wording (”can control calorie intake” might have been better), but I’ve seen people on television interpret “not so bad for you” as “can consume as much as I like.” One strong memory is of an actor knocking back two or more bottles of red wine a night and being shocked when the doctor told him that that was a bad thing.
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