世論 What Japan Thinks

In the second regular survey by goo Research and reported on by japan.internet.com into flash marketing (time-limited offers), one interesting feature was the growth in the market compared to the first survey three months earlier.

Demographics

Over the 15th and 16th of November 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.5% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.

Although awareness of these kinds of coupons has decreased by three percentage points, the purchasers has conversely increased by four.

Amongst those with more cynical views on Groupon there is often the mention of fish pedicure, which initially sounded to me like marginally less useful than fish bicycle rental, but I have since learnt the true meaning, and that they may be banned on hygiene grounds..
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I was hoping to have a holiday from the blog, but japan.internet.com only had a long weekend and published a report on an interesting survey from goo Research into flash marketing (time-limited offers), with the focus on coupon sites.

Demographics

Over the 2nd and 3rd of August 2011 1,100 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.2% aged sixty or older.

I’ve never used a coupon site myself, but I’ve read enough about how it doesn’t make sense for many businesses that I don’t really feel I want to be part of bankrupting small businesses. However, looking at the Groupon Japan web site, here’s possibly one offer that might work due to extras (err, extra drinks I mean!), an Osaka ladyboy show.
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