One in five Japanese buy groceries on the internet
A recent survey from goo Research, reported on by japan.internet.com, into internet foodstuff delivery services, implying in Japanese ingredients more than finished product, I think, or in other words, general groceries as in the headline.
Demographics
Between the 6th and 8th of February 2012 1,108 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.6% in their forties, 15.5% in their fifties, and 12.2% aged sixty or older.
It must be because I live in a posh block of flats as there’s definitely more than just 4.5% of the residents who regularly get home delivery from the Co-op. The wife occasionally shops for food online, but I don’t think a bag of rice once a month really counts as home delivery groceries.
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