世論 What Japan Thinks

Recently goo Research conducted a survey into private junior and senior high school information systems for influenza outbreaks, quite a relevant survey with currently around 25% of all schools reporting class or whole school closures due to new-type ‘flu, as it’s known as in these parts.

Demographics

Between the 1st and 18th of October 2009 1,396 private middle and high schools from all over the country were contacted by post, with 220 schools responding, a pretty poor 15.8% response rate. The schools responding were 5.5% middle schools, 59.5% high schools, and 35.5% others, chiefly joint middle and high schools. The responding people were 7.3% school principals, 36.1% head teacher or vice-principals, 8.7% teachers, 1.4% school office staff, 44.3% health-related staff, and 2.3% others.

Also this week vaccination against swine flu has started in Japan, but despite having a national health service where most people pay just 30% of their bills, the vaccine is going to be paid for, at about 4,000 yen a shot, I think. Non-priority cases such as myself are at the end of the queue, so it will be next spring at least before I might be due one, but by that time I think enough people will have caught it (including myself?) making the jab unnecessary. If people start dropping dead in their hundreds this winter I’ll adjust my attitude, but for now I’m not interested.

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Today is Health and Fitness Day in Japan, but as I don’t have any interesting sports-related surveys to hand, instead I’ll present a look by goo Research, in conjunction with President magazine, at married couples’ lifestyles.

Demographics

At some undefined point in time 3,208 married members of the goo Research monitor group aged between 40 and 69 completed a private internet-based questionnaire. The sample consisted of 1,602 husbands and 1,606 wives.

My wife does various internet-based questionnaires herself, and recently she showed me one user-generated poll asking a question to the effect of “What would you think if your spouse came up behind you and gave you a hug?” The most popular answers includes yelling, starting an argument, worrying that some bad news was coming, etc. Being happy about your spouse’s expression of love came very low down the list!
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Here’s a fun survey from goo Ranking, looking at what white lies people can’t help telling to members of the opposite sex for both women lying to men and men lying to women.

Demographics

Between the 20th and 22nd of August 2009 1,077 members of the goo Research monitor group completed a private online questionnaire. 51.1% of the sample were male, 8.4% in their teens, 14.2% in their twenties, 26.7% in their thirties, 28.2% in their forties, 11.1% in their fifties, and 11.2% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
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In the twelveth regular survey into electronic cash, conducted by goo Research and reported on by japan.internet.com, it is now not just credit card electronic cash that has passed the 50% penetration mark, but also mobile phones have reached that milestone, although the majority of the mobile phone contactless IC chips are lying idle.

Demographics

Between the 25th and 30th of September 2009 1,094 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.5% in their forties, and 27.5% aged fifty or older.

I don’t have an electronic cash-capable phone, but I recently bit the bullet and went for a smart card-based season ticket plus electronic cash functionality (Hankyu Stacia) and I must say it’s rather handy, although they have a horrendously unnecessarily complicated dual (could even be triple) parallel point system, although on my very first statement I got no points at all…
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Here is the second installment of a very interesting series of surveys from goo Research into mobile devices, as reported on by japan.internet.com. I translated the first installment last month.

Demographics

Between the 14th and 18th of September 2009 1,095 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16/8% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 27.2% aged fifty or older.

I used to be extremely excited about the new Sharp NetWalker – what’s not to love about the form factor of an electronic dictionary (A5-sized), running Linux, 10 hour battery life, high resolution touch screen, etc, etc. Well, after a play with it in the shops, the keyboard are closer to buttons than keys so have a dreadful feel, there’s a huge dead area around the screen, the touch pad is microscopic and the mouse buttons are under the left hand, 10 hours battery life is measured with minimum brightness and no sound, and the biggest killer, 45,000 yen price tag (40,000 yen if you shop around), or about 450 US dollars or 280 UK pounds. For less than that I can pick up any number of netbooks, and I’m off to the US at the end of the month so $320 for an Acer Aspire One delivered straight to my hotel room from Amazon sounds like a plan.
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This month’s 48th regular survey into mobile phone upgrade needs by goo Research and reported on by japan.internet.com looked specifically at what features people look for in a new mobile phone.

Demographics

Between the 7th and 11th of September 2009 exactly 1,000 mobile phone-using members of the goo Research monitor group completed an online questionnaire. 52.7% of the sample were female, 1.0% in their teens, 15.8% in their twenties, 34.7% in their thirties, 29.5% in their forties, and 19.0% aged fifty or older.

The original Japanese article’s headline was that four in ten teenagers want a waterproof mobile phone, but because the statistic is completely accurate according to this sample, it is highly inaccurate, as there was only ten teenagers in the whole sample, so the margin of error is vast! However, the trend for older people being more interested in water resistance is valid, and is perhaps a reflection on clumsiness increasing with age!

In Q2, one obvious (from a Western phone user point of view, I think) missing feature is synchronisation with calendar or address book applications; Bluetooth support suggests just wireless headphones to me as few Japanese computers come with built-in support. Unfortunately, there’s no “What USA Thinks” or “What UK Thinks” web site for me to cross-reference against, although if any of my readers have data, I’d love to hear it. Also in Q2, you’ll note that the iPhone has only four of the top ten features and none of the top three, whereas most of the higher-end Japanese phones have at least seven of them.
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goo Research, in a survey reported on by japan.internet.com, looked at mobile phones, with this report focusing on the usage of the address books within mobile phones.

Demographics

Between the 19th and 24th of August 2009 1,070 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.7% in their teens, 17.9% in their twenties, 21.4% in their thirties, 16.0% in their forties, 15.9% in their fifties, and 12.1% aged sixty or older.

I haven’t backed up my mobile’s phone book for at least a year, I think, but then again I have so few entries that last year’s backup is probably still valid!

I was suprised to see that only about 5% use the shortcut dial feature, less than those typing numbers in directly. As far as I know most mobile phones have a feature where if you type in the address book index (one or two digits are OK, I think) then press the dial button it dials that entry, which is handy for me as my wife is registered in slot one.
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Here’s a rather interesting survey from goo Research and Keio University’s SFC Research Centre into information sources for the personal learning process.

Demographics

Between the 15th and 18th of May 2009 1,050 members of the goo Research consumer monitor group completed a private internet-based questionnaire. 50.4% of the sample were female, 20.3% in their teens, 19.7% in their twenties, 19.6% in their thirties, 20.2% in their forties, and 20.2% aged fifty or older.

As a resident of Japan, one problem I have in the office with officially-sponsored learning is that it is all in Japanese! However, one great way to avoid these language problems at a low cost is provided by the company that Koichi at Tofugu works with as a tutor. The people at eduFire offer low-cost online training in a million and one topics (well, currently at least 27 major ones with lots of sub-topics) through the internet using Skype. One of Koichi’s specialities is Japanese language courses, and from what I’ve seen of his stuff, I can heartily recommend him and have confidence that the rest of the services offered will also be well worth the money. The tutors there are all available for realtime interaction, all just a mouse click away.

It’s not free, but just $29 (2,600 yen or so) gets you a one month unlimited access SuperPass for not just Japanese lessons, but lots of other courses like marketing, Confucius Philosophy, or indeed English, stuff that could cost you hundreds of thousands of yen through traditional routes. For a cheap preview, they also offer one week for one dollar, so you can give it a go with minimal risk. This is cheaper that the free lessons I’ve seen at my regional international centre, once you factor in travelling expenses, as you’re in the classroom right now!

Career stagnation is a problem that many face, so in these tough economic times $29 per month to improve your CV/resume is a cheap way to help yourself out!

Disclosure: What Japan Thinks receives a commission from eduFire for completed sign-ups.
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I’ve never had any external memory die or get lost, but this recent survey from goo Research and reported on by japan.internet.com showed that between one in five and one in six Japanese had suffered such problems with external memory.

Demographics

Between the 12th and 14 of August 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.8% in their teens, 16.6% in their twenties, 21.1% in their thirties, 17.7% in their forties, 15.7% in their fifties, and 12.2% aged sixty or older.

Due to the lack of a suitable graph, I’ve instead used a picture from yoppy on flickr.
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japan.internet.com recently reported on a very interesting survey conducted by goo Research into mobile devices, their very first in a new series of monthly surveys.

Demographics

Between the 3rd and 6th of August 2009 1,087 members of the goo Research monitor group completed a computer internet-based questionnaire. 52.4% of the sample were male, 17.3% in their teens, 18.1% in their twenties, 21.3% in their thirties, 15.9% in their forties, and 27.3% in their fifties.

You’ll notice that as well as netbooks there are also UMPCs, or Ultra-Mobile Personal Computers and MIDs, Mobile Internet Devices. A survey from earlier this year contained an explanation of the differences between netbooks and UMPCs, and MIDs seem to be the halfway house between a smartphone and a netbook or UMPC. Oh, and a PND appears to be a Personal Navigation Device, or a GPS-based route-mapping device.

I also think that Q1 should have included the iPod Touch.

I don’t carry anything other than a dumb phone, but I want to buy a netbook some time… I used to be interested in getting a Japan manufacturer-built Android-based mobile, but I’m going off the idea a bit.
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