世論 What Japan Thinks

goo Research recently conducted their third regular survey into consumer games machines, and the report on japan.internet.com had some interesting data regarding piracy.

Demographics

Between the 25th and 27th of January 2010 1,056 members of the goo Research monitor group completed a private internet-base questionnaire. 52.9% of the sample were male, 16.4% in their teens, 17.7% in their twenties, 21.7% in their thirties, 16.2% in the forties, and 28.0% aged fifty or older.

Previously I’ve mentioned that I felt surveys covering P2P piracy had under-reported the piracy issue, so I’m very surprised to see so large a self-reported figure here for console piracy. I’m not really too sure of the best way to interpret the difference.

It’s interesting to compare the results here with those from last November.
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With Windows 7 just two months old, this survey from goo Research, reported on by japan.internet.com, into home computers, looking in particular at Windows 7, found over 10% of users had already adopted it.

Demographics

Between the 14th and 19th of January 2010 1,087 members of the goo Research monitor panel completed a private intenet-based questionnaire. 53.0% of the sample were male, 16.6% in their teens, 17.9% in their twenties, 21.8% in their thirties, 16.0% in their forties, 15.5% in their fifties, and 12.1% aged sixty or older.

I run Windows Vista on my desktop and Windows XP on my netbook, but I have no intention of upgrading either the netbook as it probably doesn’t have the horsepower to make much difference, or the desktop as we need the Ultimate pack to support a separate language for each user.
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Recently there was a rather unfocused article by japan.internet.com on a survey conducted by goo Research into home electrical appliances that didn’t really reveal anything interesting, so pleae feel free to browse to another page… This is apparently the third in a series of regular surveys on the topic.

Demographics

If you’re still here, I’ll inform you that between the 21st and 25th of December 2009 1,076 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.4% in their forties, 15.8% in their fifties, and 12.2% aged sixty or older.

The biggest surprise in Q1 is that although 69.9% have a portable computer (although previous surveys have shown that they don’t tend to get ported much), just 7.0% have a netbook. On the other hand, it’s not really a surprise since computers don’t get carried around there’s no motivation to get a lighter netbook.

Furthermore, the selection of ETC electronic toll payment devices seems a bit of stretch as a domestic appliance…
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One of the highlights of New Year shopping in Japan is buying a fukubukuro, which literally translates to “lucky bag”, so goo Research conducted a survey, reported on by japan.internet.com, on this very subject.

Demographics

Between the 6th and 11th of January 2010 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.5% in their teens, 18.4% in their twenties, 21.4% in their thirties, 15.9% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

My lucky bag purchasing this year was limited as usual to a Mr Donuts one. For 1,000 yen I got my own selection of any ten doughnuts or pies, plus a wall calendar, a Pon-De-Ring lion cellphone strap, a blanket, and a Honey Shippo squirrel stuffed toy. They used to be better with a plate or mug and a diary, however.

I also managed to sell two Strapya Fukubukuro – hurry, there’s still some left!

Oh, and in Q1SQ2 I’d love to know who spent over a million yen on a fukubukuro over the internet.
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In a survey on mobile phones from goo Research, reported on by japan.internet.com, they looked in particular in cleaning the screen, a subject that I have actually covered over two years ago.

Demographics

Between the 22nd and 24th of December 2009 1,070 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 15.7% in their teens, 18.4% in their twenties, 21.3% in their thirties, 16.3% in their forties, 16.1% in their fifties, and 12.2% aged sixty or older.

I too most often wipe my mobile screen on my sleeve, despite having a mascot screen cleaner dangling from my phone. The screen cleaner does a better job, of course, but one good wipe on my sleeve after a phone call is far quicker!
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Recently goo Research looked at television in a survey reported on by japan.internet.com.

Demographics

On the 16th of December 2009 1,061 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.6% in their teens, 18.1% in their twenties, 21.1% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I’ve just got a rather old tube-based television at home, and the wife has a One Seg mobile phone, but she only watches it once in a blue moon, especially as it doesn’t have an external aerial so even when perfectly still it’s difficult to get a signal, and it’s almost unwatchable on the train.

Built-in televisions in bathrooms are a great gimmick that I could be persuaded to go for, even though my eyesight’s so bad I don’t think I could see anything if we were to get one!

Oh, and just in case you’re wondering, yes, Japanese televisions are measured in inches.
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Not being a member of the biggest SNS in Japan, mixi appli (ie applets), the subject of this survey from goo research and reported on by japan.internet.com, are a total unknown to me, but they appear to be widgets that one can decorate one’s mixi page with.

Demographics

Between the 21st and 25th of December 2009 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.3% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 12.1% aged sixty or older.

I cannot really say much about mixi appli, although Asiajin has an article on it, and there’s an interesting story behind Facebook games and their business model. I don’t know how the monetising of mixi appli compares to that though.
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As part of goo Research’s 12th regular survey into terrestrial digital television broadcasts, reported on by japan.internet.com, people’s upgrade plans were revealed, and the cheapest option of a separate tuner box had very few takers.

Demographics

Between the 10th and 15th of December 2009 1,062 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

My parents in law need to be upgraded at, no doubt, my expense, so they’ll be getting the cheapest option, the tuner box, assuming we can find one! Last month they had NTT round trying to sell them either ADSL or fibre plus IPTV (they weren’t very sure either) but at about 5,000 yen per month it didn’t take much for us to persuade them it was an utter waste!

We’ve a digital-ready DVD and hard disk recorder, but I wonder if I might also buy a tuner box as the recorder takes too long to power up. But if we do that, we then have to worry about remote control overload…

Chidejika terrestrial digital television promotion mascot character bento lunch box from works & technica.
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Since most Japanese mobile phones these days support HTML-styled email with embedded graphics and font selection, it is not surprising that as with computer email, mobile phone newsletter publishers are also now delivering their wares in a more flashy form. To find out the extent of this, japan.internet.com reported on the relevant part of goo Research’s 12th regular mobile phone users’ computer use survey.

Demographics

Between the 7th and 10th of December 2009 1,060 mobile phone-using members of the goo Research monitor panel completed a private mobile phone-based questionnaire. 55.6% of the sample were male, 16.6% in their teens, 27.3% in their twenties, 31.7% in their thirties, 18.1% in their forties, and 6.3% aged fifty or older.

Decomail (sometimes shortened to just decome) is short for decoration mail, which means at its simplest HTML-based email, but usually implies embedded graphics.

I once got a picture-laden newsletter from the masters of spam agressive marketing, Rakuten, but I soon cancelled as I realised I was paying about 20 yen in packet charges just to look at the email! I still get about three newsletters to my mobile, but they are all just plain text.
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With the busiest season for home printers upon us, this survey from goo Research and reported on by japan.internet.com into home printers has some interesting figures about what people are doing with their printers.

Demographics

Between the 2nd and 7th of December 2009 1,052 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.1% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I’ve set this translation up in my publishing queue as instead of working on my blog tonight I too am printing out my nengajo New Year postcard addresses for the coming Year of the Tiger on my five year old Canon.
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