Almost one in five Japanese want an iPad

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Do you want an iPad? graph of japanese statisticsThis recent survey from goo Ranking into the iPhone turned up not only an interesting figure on penetration of the device amongst SoftBank users, but also a pretty impressive high level of desire for Apple’s new iPad.

Demographics

Between the 24th and 27th of March 2010 1,084 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.3% in their fifties, and 12.4% aged sixty or older.

I certainly don’t want an iPad, but I can see it doing quite well in Japan, although the size is just slightly too large for usage on a commuter train, especially with having to hold it up for a reasonable amount of time. Perhaps one of the most popular accessories we’ll see in Japan is a lap stand?

And don’t ask me why one person didn’t know whether or not they had an iPhone…
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Seven in ten Japanese have clicked search adverts

Have you ever clicked an advert in search results? graph of japanese statisticsThis latest survey into internet advertising, from goo Research and reported on by japan.internet.com, their 10th regular survey on the topic, didn’t ask (or didn’t report) the one question I want to hear the results to, whether or not people run ad blocking software.

Demographics

Over the 16th and 17th of March 2010 1,062 members of the goo monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.2% aged fifty or older.

My wife runs the Rakuten toolbar, which gives you one Rakuten search point (I’m not sure exactly how they work) when you use the toolbar to search, but the result page that comes out has almost the whole first screen full of text adverts, often for sites that appear in the natural results the next screen down. It all seems a bit of con to me, and I should really tweak Ad Muncher so it hides them all!
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One in four not using digital broadcast extra features

Recently japan.internet.com reported on goo Research’s 13th regular survey into terrestrial digital television broadcasts.

Demographics

Between the 26th of February and 3rd of March 2010 1,072 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.4% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.

I’m one of the people not using the advanced features of digital broadcasts, as She Who Must Be Obeyed won’t let me anywhere near the remote! She uses the EPG-based programming herself a lot, as our digital receiver is our Diga.
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WiMAX and the beer case sliding kitty

Have you seen the cat/beer/sliding television advertisement? graph of japanese statisticsWith the trial of UQ WiMAX, high-speed wireless offering a maximum speed of 40Mbps, having started in February and the paid-for service planned to launch in July, this survey from goo Research looked at data transmission, concentrating in this report on WiMAX.

Demographics

Between the 10th and 14th of March 2010 1,066 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.0% in their thirties, 16.3% in their forties, 15.8% in their fifties, and 12.5% aged sixty or older.

The rather strange title of this survey comes from an advert for UQ WiMAX that features a YouTube kitty which… well, just watch:

Yes, that’s it in its entirity. I’d never heard of the advert, but after I first read the survey I happened to be in an electrical store with a WiMAX-equipped notebook computer looping the above advertisement.
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Around 6% of mobile and PC users have paid for fortunes

Have you ever paid for fortune telling on your mobile phone? graph of japanese statisticsI’m in the wrong business – I should instead by promoting fortune telling, as according to this recent survey from goo Research and reported on by japan.internet.com a not insignificant percentage of computer users have paid real money for a reading.

Demographics

Between the 4th and 6th of March 2010 1,075 members of the goo Research monitor group completed a private internet-based questionnaire. 51.5% of the sample were male, 16.5% in their teens, 17.6% in their twenties, 20.7% in their thirties, 16.6% in their forties, 16.2% in their fifties, and 12.5% aged sixty or older.

I was very tempted to insert an advertisement for some kind of paid fortune telling service, but sadly my morals overrode my wallet, although I wouldn’t be surprised if Google overrides both of them and sticks some suitable astrology adverts along with this post…
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Almost two-thirds use net banking in Japan

How many times a month do you use PC-based banking? graph of japanese statisticsWell, at least two-thirds of a sample made up from internet users, according to this survey from goo Research and reported on by japan.internet.com into internet banking.

Demographics

Between the 25th and 28th of February 2010 1,080 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.5% in their teens, 18.1% in their twenties, 21.8% in their thirties, 16.1% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.

I’ve used my Japanese bank’s internet service exactly once! However, I do use my UK bank’s service about once a month on average.
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Rapid payment, points systems key attractions of electronic money

Do you have contactless IC card-type of electronic cash? graph of japanese statisticsThe next milestone for electronic cash, the subject of a recent survey from goo Research (the 14th in the regular series) and reported on by japan.internet.com, is two-thirds of the sample having experienced electronic cash, a figure which should be reached by summer, I suspect.

Demographics

Between the 15th and 18th of February 2010 1,086 members of the goo Research monitor panel completed a private internet-based questionnaire. 52.8% of the sample were male, 15.9% in their teens, 18.0% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 28.3% aged fifty or older.

Note that the survey is looking only at credit card form-factor cash, not IC chips embedded into mobile phones.

I use mine mostly for trains and in-station shops, as it doesn’t come out of my monthly budget. When I first got my card I did use it at a restaurant and book store, but I found out that thrice as many points were on offer if I used the credit card function instead!
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iPhone outselling all individual netbook vendors

A recent survey from goo Research, reported on by japan.internet.com, into mobile devices (the fourth time this regular survey was conducted) found that the iPhone far outsold ASUS’s Eee PC, the top netbook.

Demographics

On the 9th of February 2010 1,080 members of the goo Research monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 17.0% in their teens, 18.7% in their twenties, 21.2% in their thirties, 16.5% in their forties, and 26.6% aged fifty or older.

It is useful to compare the outcome of this survey and the other survey I published yesterday on mini notebook computers.
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Branded phones attractive to over one in three Japanese

Would you choose a branded or unbranded mobile phone? graph of japanese statisticsThe 50th installment of the regular goo Research mobile upgrade needs, reported on by japan.internet.com as usual, found that price was the most important factor, which goes some way to explaining the 25% drop in mobile sales last year.

Demographics

Between the 26th and 29th of January 2010 exactly 1,000 mobile phone-owning members of the goo Research monitor panel completed a private internet-based questionnaire. 50.3% of the sample were male, 1.9% in their teens, 12.8% in their twenties, 36.9% in their thirties, 29.8% in their forties, and 18.6% aged fifty or older.

I met a couple of guys from Nokia this week and they were carrying their latest model of smartphone, the N900, and I want one! I hope Japanese manufacturers can bring out a smartphone that works and addresses customer needs, not the carrier’s wishes.
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Japanese really don’t like any noises on trains

Do you feel bothered by people talking quietly on the phone in the train? graph of japanese statisticsI’ve previously looked at loud phone calls on the train, but this survey from goo Research and reported on by japan.internet.com found that many were annoyed by quiet phone calls too in this survey into train manners.

Demographics

Betweem the 10th and 12th of February 2010 1,080 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.3% in their teens, 18.1% in their twenties, 21.6% in their thirties, 16.0% in their forties, 15.7% in their fifties, and 12.2% aged sixty or older.

I actually find quieter phone conversations more annoying, as people seem to make less effort to cut the conversation short, but instead imagine cupping their hands over their mouth masks the noise.

If I rode with other foreigners what I really want to do is to point at the person and talk in English about how bad mannered the person is, but as I don’t I have to make do with scowling at them.
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