Commercial use of social media in Japan

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How many people are in your company's social media team? graph of japanese statisticsThis recent survey from goo Research, in conjuction with social media consultants Looops Communications, took a look at corporate social media use, a follow-up to a July survey into the same topic.

Demographics

Between the 11th and 15th of November 2010 480 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size was reported. 34.2% worked in companies of under 10 employees, 20.8% between 10 and 99 employees, 26.9% between 100 and 999 employees, and 18.1% with 1,000 or more employees. Furthermore, 64.0% were consumer-oriented companies (B2C), 23.5% public or private-sector oriented (B2B), and 12.5% were both B2C and B2B.

My employer just recently got ranked in the top ten social media-using corporations in Japan according to Agile Media Networks. The results first Coca-Cola, second Suntory, third Sega, fourth Panasonic, fifth Lawson’s, sixth Ajinomoto, seventh Nike, eighth Sony, ninth Universal Studios Japan, and tenth Unilever. Surprisingly, Uniqlo were not in the top fifty. Perhaps I should translate that result soon?
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Battery dissatisfaction high amongst smartphone users

How satisfied are you with your smartphone's battery life? graph of japanese statisticsAccording to Japan’s biggest comparison shopping site, kakaku.com, battery life is the one point where most smartphones fail badly. To try to quantify this, goo Research conducted a survey, reported on by japan.internet.com, into smartphone batteries.

Demographics

Between the 2nd and 7th of February 2011 1,081 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.4% of the sample were male, 16.6% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.1% in their forties, 15.4% in their fifties, and 12.1% aged sixty or older.

I was completely dissatisfied with my old mobile phone’s battery, but after recently trading up to another standard feature phone I’m more than impressed by the one week recharge cycle, involving much email, less than a minute of calls, and a little bit of surfing here and there.
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mixi top SNS, Twitter top blogging service in Japan

How do you use video sharing services? graph of japanese statisticsThe results from this recent survey from goo Research and reported on by japan.internet.com into online services may not be too reliable for SNS as number two and number three in the list, GREE and Mobage Town, are both mobile phone-based social gaming sites and I feel that the demographic they appeal to differs significantly from the more PC-oriented goo monitor group. I have no data to back up this, so take it with an appropriately-sized pinch of salt.

Demographics

Over the 25th and 26th of January 2010 1,102 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 20.9% in their thirties, 15.9% in their forties, 15.6% in their fifties and 12.6% aged sixty or older.

I’m on Facebook, LinkedIn, Twitter, and even have uploaded a couple of videos to YouTube.
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iPhone has two-thirds of smartphone market, Android one quarter

This latest set of results from the eighth regular survey into mobile devices looked in particular at smartphones, but also exanded on a wish I had, breaking out numbers for the iPod touch and iPad.

Demographics

Between the 24th and 27th of January 2011 1,069 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 15.9% in their teens, 18.1% in their twenties, 21.5% in their thirties, 16.1% in their forties, and 28.4% aged fifty or older.

Note that in Q1SQ1 GALAPAGOS is Sharp’s brand name for their Android-based handsets (and electronic book readers), although some of their Android devices for au are branded with the IS series mark.
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Windows XP still Japan’s most commonly-used home OS

How satisfied are you with Windows 7 compared to Windows XP? graph of japanese statisticsI haven’t had a look at this subject for a while, so it was good to get some fresh data on home computer operating systems.

Demographics

Over the 14th and 15th of January 2011 1,099 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.4% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

I’m on Windows XP on my netbook and Vista on my desktop, but too stingy to splash out for the full upgrade to Windows 7 Ultimate that I need in order to run multiple language versions side-by-side. I must be one of the few people reasonably satisfied with Vista over XP, however, at least once I got it all configured correctly.
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1seg, SD, IPX5, IrDA, NFC most important when upgrading phones

The results of the 54th regular survey by goo Research into mobile phone upgrade needs was recently reported on by japan.internet.com.

Demographics

Between the 17th and 19th of January 2011 exactly 1,000 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 1.3% in their teens, 13.3% in their twenties, 30.7% in their thirties, 30.1% in their forties, and 24.6% aged fifty or older.

The abbreviations in the headline refer to the top five entries for Q3. With smartphones due to overtake feature phones very soon in terms of new sales in Japan (I hear the figure of currently two in five new phones being smartphones), and with the local makers now bringing out their smartphones with four of these top five features (I’m not aware of a water-resistant smartphone), the iPhone’s dominance in the Japanese market is sure to come to an end.

In lieu of a graph, let’s have a dog in school uniform instead:

Which reminds me, Lee at Tokyo Times found a much better pair of dogs in school uniforms.
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Most Japanese paying for virus software

Is your currently-installed anti-virus software paid for or free? graph of japanese statisticsGiven that Microsoft started last year giving away the rather useful Microsoft Security Essentials and that this survey from goo Research and reported on by japan.internet.com into anti-virus software found that price was the biggest factor when choosing a package, one would have thought that the percentage of paid software users would have been lower.

Demographics

Between the 5th and 11th of January 2011 1,081 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the survey were male, 16.4% in their teens, 18.0% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.

One key reason for the high rate of paid software is, I suspect, heavy television advertising by at least two or three vendors raising awareness of the need to buy amongst users. However, I would admit that it is also possible that it is the high rate of payers that spurs the advertising market rather than the other way around.

As mentioned above, I now use Microsoft Security Essentials which does everything I need. I used to use Avast!, but it started nagging me in the autumn to upgrade to the paid version but didn’t seem to have any obvious way to turn off the warnings.
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Exclusives main reason for purchasing a Nintendo DS

The seventh regular survey into consumer games machines by goo Research and reported on by japan.internet.com also revealed that Nintendo’s machines are still the most popular in Japan.

Demographics

Between the 6th and 8th of January 2011 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16/3% in their forties, and 27.5% aged fifty or older.

As there’s nothing I can graph in this survey, instead here’s the first match on YouTube for Nintendo:

The survey also noted that in the US the various Nintendo DSs had sold about 47 million, and the Wii around 34 million.

I’ve not seen the Nintendo 3DS in real life, but the Sharp LYNX mobile phone uses similar technology to do its 3D, and it does work rather well, although I’m not sure how trying to use 3D in a moving train will be, although I suspect that at least I would get motion sickness from it; One Seg television is enough eye (and stomach) strain for me.
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Multi-function Canon inkjet most popular printer type in Japan

Is your home inkjet printer single- or multi-function? graph of japanese statisticsMy Canon is a single-function inkjet, so I’m quite close to the norm according to this survey from goo Research, reported on by japan.internet.com, into inkjet printers.

Demographics

Between the 6th and 12th of January 2011 1,060 members of the goo Research monitor group completed a private internet-based questionnaire. 53.8% of the sample were male, 16.7% in their teens, 18.7% in their twenties, 20.2% in their thirties, 16.3% in their forties, 15.8% in their fifties, and 12.4% aged sixty or older.

I plan to upgrade shortly as the print head is getting a bit worn out, and although the head can be cheaply replaced, I’d like to get a Brother so I can interchange ink cartridges with my multi-function phone/fax/printer/scanner/SD card printer/kitchen sink.
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Galapagos eBook reader best-known in Japan

Do you know what electronic books are? graph of japanese statisticsWith the electronic book market beginning to heat up in Japan, this recent survey from goo Research, reported on by japan.internet.com, into electronic books and electronic book sellers found that the recent announcements from Sharp and Sony were fresh in many people’s minds.

Demographics

Between the 15th and 19th of December 2010 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.5% in their teens, 18.0% in their twenties, 21.6% in their thirties, 16.3% in their forties, 15.6% in their fifties, and 12.0% aged sixty or older.

I’ve never heard of the Kobo, although it seems to be Canadian rather than the seemingly Japanese name it has.

Furthermore, I of course knew about Amazon selling e-books, but I’d never heard of the rest.

Everything I hear about the Kindle sounds good, and if I did slightly more travelling (or slightly less blogging!) I’d buy one. If the Japanese ones have managed to get a lot of publishers on board, and if the price of individual volumes is cheaper than the paper versions, I’d be inclined to get one for the wife, just so we could tidy up a lot of the clutter of books!
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