April is the start of the new school year, thus is also the time for gift-giving to children starting at new schools, the subject of a survey from goo Research and reported on by japan.internet.com. They also looked at starting work, but the data was not reported in the article.
Demographics
Between the 30th of March and the 1st of April 2011 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.1% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.8% in their thirties, 16.1% in their forties, 15.7% in their fifties, and 11.6% aged sixty or older.
I’m a bit surprised that a tablet computer didn’t figure higher within any of the lists – I’ve seen a lot of people rave over the educational uses of an iPad, and even I would consider giving it to any primary school age kids I might have in the future.
Note that the questions were only for people planning to give or who had already given gifts this season. 127 people fell into this category for primary school, 77 for middle school, and 90 for high school. Read the rest of this entry »
With many television advertisements and posters showing you keywords to search for for further information or to see continuations of the story, goo Research, in conjuction with japan.internet.com, conducted their 69th regular mobile survey, this time looking at mobile advertising, with the focus on these search keywords.
Demographics
Between the 8th and 11th of April 2011 1,089 mobile phone-using members of the goo Research online monitor group completed a private mobile phone internet-based questionnaire. 55.6% of the sample were female, 4.3% in their teens, 24.7% in their twenties, 35.0% in their thirties, 26.0% in their forties, and 10.0% aged fifty or older.
The last internet keyword I searched for was just a few days ago for 5???, go man neko, 50,000 cats, but it was on PC, not mobile phone. The advertisement was this:
Last month’s earthquake resulted in just about all the trains around Tokyo being cancelled, so in a recent survey from goo Research into the day the earthquake occurred, japan.internet.com’s report focused on how people got home.
Demographics
Between the 31st of March and the 2nd of April 2011 1,079 members of the goo Research monitor group who lived in either Tokyo or the surrounding prefectures of Kanagawa and Saitama completed a private internet-based questionnaire. 53.0% of the sample were male, 16.7% in their teens, 18.0% in their twenties, 21.5% in their thirties, 16.1% in their forties, 15.8% in their fifties, and 11.9% aged sixty or older.
japan.internet.com recently reported on goo Research’s 26th regular survey into use of computers by mobile phone users, with the focus this time on email use.
Demographics
Between the 29th and 31st of March 2011 1,079 members of the computer-based (or perhaps they might have signed up via a smartphone browser?) goo Research monitor group who had also registered as mobile phone monitors completed a mobile phone-based questionnaire. 53.9% of the sample were female, 3.5% in their teens, 24.7% in their twenties, 35.8% in their thirties, 26.3% in their forties, and 9.7% aged fifty or older.
I try to avoid mobile phone email, mostly for the reasons of packet charges, and secondly because English is a pain in the neck to enter on a bog-standard ten-key phone with no predictive input. I can key Japanese much faster, and even my Japanese wife can beat me at English input! Read the rest of this entry »
goo Research recently published the highlights of a survey they performed in conjunction with President magazine (hmm, I could very well buy that issue!) into the English-language ability of professional people.
Demographics
Detailed demographics were not given, but the sample consisted of 1,031 members of the goo Research online monitor group who were not necessarily readers of President. The sample was also limited to those between the ages of 30 and 59 who had not lived overseas but had taken a TOEIC exam. Note that a TOEIC score of 470 corresponds to reasonable ability with conversation and 730 to the beginning of decent proficiency in English.
It’s a bit difficult to draw many conclusions from this survey as having to use English in the workplace is going to naturally improve your English level, and with a number of companies having regulations that require a certain level of English to get promotion, and in an international business the higher-ups are going to have to need English to negotiate, so I think this survey is illustrating correlation, not causation. Read the rest of this entry »
Over the 22nd and 23rd of March 2011 1,138 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.0% of the sample were male, 16.3% in their teens, 17.8% in their twenties, 21.4% in their thirties, 16.5% in their forties, 15.8% in their fifties, and 12.2% aged sixty or older.
Perhaps an unreported follow-on question from Q3 was how people would use their mobile devices to gather information. For myself, I have found the one-seg digital telelvision feature on my mobile phone indispensable. Read the rest of this entry »
Keitai (mobile phone) novels are a type of work often written episodically with consumption on a mobile phone in mind, often in the style of email messages complete with slang, emoticons and emoji. This survey, goo Research’s 8th regular look at these keitai novels found that the percentage consuming them on smartphones had tripled since March of last year.
Demographics
On the 28th of March 2011 1,139 members of the goo Research monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 16.6% in their teens, 17.6% in their twenties, 21.8% in their thirties, 16.2% in their forties, 16.0% in their fifties, and 11.9% in their sixties.
The increase in readership on smartphones is curious; it would be interesting to see how many of the smartphone readers were ex-mobile phone readers who had upgraded, as I would guess it would be a significant percentage. Read the rest of this entry »
goo Research, as reported by japan.internet.com, took a look at home computer use, with the published report focusing on problems with them.
Demographics
Between the 22nd and 25th of March 2011 1,083 members of the goo Research monitor group answered a private internet-based questionnaire. 53.1% of the sample were male, 16.6% in their teens, 17.6% in their twenties, 21.0% in their thirties, 16.3% in their forties, 16.0% in their fifties, and 12.6% aged sixty or older.
I don’t think I’ve had any particular problem with my PC in the last year, although my wife always has problems with Internet Explorer being too slow as she has millions of bookmarks, and repeated running of Flash fills up the memory in no time. Read the rest of this entry »
goo Research recently performed their 14th regular survey into internet advertising; this is their first reported survey since the earthquake, and it was noted that people living in certain of the affected areas were excluded from the survey.
Demographics
Between the 22nd and 24th of March 2011 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 17.1% in their teens, 18.5% in their twenties, 20.9% in their thirties, 17.0% in their forties, and 26.6% aged fifty or older.
Despite Google constantly updating their AdSense system to make it more attractive for clickers, and despite my traffic steadily rising, but allowing for the yen depreciation, for the last three years my income has remained sadly flat. I do have contextual adverts in my custom search, but I think most of the people searching my site fall into the “almost never look at them” demographic! Read the rest of this entry »
The 68th mobile research with goo, conducted by goo Research and reported on by japan.internet.com, looked at mobile video.
Demographics
Between the 8th and 11th of March 2011 1,020 members of the goo Research mobile monitor group completed a mobile phone-based questionnaire. 60.9% of the sample were female, 4.1% in their teens, 29.6% in their twenties, 37.0% in their thirties, 21.6% in their forties, and 7.7% aged fifty or older.
I’ve never watched video on my mobile; I have the feature to download from either PC or my Diga video recorder, but I don’t actually have a set of headphones for use with the phone! Read the rest of this entry »
With many television advertisements and posters showing you keywords to search for for further information or to see continuations of the story, goo Research, in conjuction with japan.internet.com, conducted their 69th regular mobile survey, this time looking at 
Last month’s earthquake resulted in just about all the trains around Tokyo being cancelled, so in a recent survey from goo Research into 
japan.internet.com recently reported on goo Research’s 26th regular survey into 
goo Research recently published the highlights of a survey they performed in conjunction with 
Keitai (mobile phone) novels are a type of work often written episodically with consumption on a mobile phone in mind, often in the style of email messages complete with slang, 
goo Research, as reported by japan.internet.com, took a look at 
goo Research recently performed their 14th regular survey into 
The 68th mobile research with goo, conducted by goo Research and reported on by japan.internet.com, looked at 
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