SNS privacy issues in Japan

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This short report from japan.internet.com on a survey from goo Research on SNS (Social Network Service) privacy produced some interesting results that seem to run counter to the popular image of Japanese SNS users.

Demographics

Between the 16th and 19th of May 2011 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.4% in their teens, 18.8% in their twenties, 21.5% in their thirties, 15.8% in their forties, 15.3% in their fifties, and 12.2% aged sixty or older.

Note that in this survey, Twitter counts as an SNS, although I’ve never really understood why. Also note that the public viewing described below might be limited to only friends.
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Most ordinary salarymen see a pretty bleak future

Do you feel you have a future at your company? graph of japanese statisticsgoo Research recently reported on a survey conducted in association with President magazine, and looking at feeling worries and joy, with this excerpt below focusing more on the worry side of the equation…

Demographics

Over an unspecified period of time 2,168 members of the goo Research monitor group completed a private internet-based questionnaire. All of the sample were in work, and the implication is that it was full-time work. The sample consisted of people between the ages of 20 and 59, but no further demographic breakdown was presented.

I’m afraid I’d probably have to put myself in to the “not really” or “not at all” categories for the questions below!
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Saving electricity with one’s home PC

With the very real threat of brown-outs, if not complete black-outs in not just the Tokyo area but Nagoya too, saving electricity is a commonly-heard term, with the government setting a 15% cut as a target, people are looking to even cut down electricity use of their home computers, the subject of a recent survey from goo Research and reported on by japan.internet.com.

Demographics

Between the 9th and 13th of May 2011 1,088 members of the goo Research monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.1% in their teens, 18.2% in their twenties, 21.4% in their thirties, 16.2% in their forties, 15.8% in their fifties, and 12.3% aged sixty or older.

I do just all of the PC power-saving activites except for turning off my router, as it is built-in and hidden in a box in the back of a cupboard.

Talking of power-saving, at work we’ve been asked to ensure our computers are set to go into standby mode after 30 minutes of inactivity, and I saw that Panasonic are releasing a power management utility for their Let’s Note portable computer range that will force a plugged-in computer to switch to battery power at predefined times, to reduce the load over peak hours.
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Decomail haters decreasing in Japan

What do you think about decomail in newsletters? graph of japanese statisticsThe 27th regular survey of mobile phone users’ use of computers, conducted by goo Research and reported on by japan.internet.com, focused on the theme of email newsletters, and in particular mobile phone email newsletters.

Demographics

Between the 9th and 11th of May 2011 1,052 mobile phone using members of the goo Research online monitor panel completed a mobile phone-based questionnaire. 55.5% of the sample were female, 3.3% in their teens, 22.8% in their twenties, 37.3% in their thirties, 26.9% in their forties, and 9.7% aged 50 or older.

Decomail is a registered trademark of docomo, an abbreviation of “decorated email”. “HTML email” is probably the more familiar English term for it, email with embedded graphics.

I am subscribed to four low-volume (once a week or so) mailing lists on my mobile phone, one from DCMX (docomo’s credit card) which is quite decomail heavy, one from Mr Donuts that has just emoji, and two others that are text only, although one of the text ones sets the font colour to grey for some strange reason.
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Voice calling and reading email popular activities while walking

How often do you carry your mobile phone with you? graph of japanese statisticsA recent report from japan.internet.com on a survey conducted by goo Research into mobile phone manners found that most people are not far from their mobile phones.

Demographics

Between the 27th of April and the 6th of May 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.6% in their thirties, 16.0% in their forties, 15.7% in their fifties, and 12.1% aged sixty or older.

One curious omission from Q1SQ is watching television or video; I don’t think just 0.5% have done so!

Also, although just 1.1% reported regularly talking on their phones on trains, I suspect that meant people who make calls without bothering about the annoyance they might be causing others. In my experience there’s always one or two people furtively making or receiving calls when I ride the train home!
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Most smartphone owners take their handset to bed every night

How long on average do you sleep on weekdays? graph of japanese statisticsA survey by goo Research into mobile phones in bed revealed some rather interesting habits about what goes on between the sheets.

Demographics

Between the 11th and 25th of March 2011 1,818 businesspeople who were members of the goo Research online monitor group completed a private internet-based questionnaire. 912 of the sample were male, 447 were in their twenties, 440 in their thirties, 453 in their forties, and 468 in their fifties. Furthermore, 1584 owned ordinary mobile phones, 107 had Android-based ones, 108 iPhones, and 19 other smartphones.

I am in the up to five hours category, although it’s been more “up to” than “five hours” recently as my wife has got addicted to a Japanese version of Farmville. I never use my mobile in bed, however, as I’m far too tired, and anyway I’ve had my fill of the internet via my desktop before bedtime.
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Android catches up with iPhone in Japan

Despite the iPhone having an almost 18 month head start on Android, according to this survey from goo Research, reported on by japan.internet.com, into mobile devices (the 9th time this regular survey has been conducted) Android and Android-derived OS users now equal iPhone users.

Demographics

Between the 25th and 28th of April 2011 1,080 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 15.8% in their teens, 18.1% in their twenties, 21.8% in their thirties, 16.4% in their forties, and 27.9% aged fifty or older.

I have another marketplace-based survey that I will translate later that shows that Android is outselling iPhone, which of course is implied by the results of this survey.

Note that until last autumn about the only Android devices available were lower-end HTC devices and a couple of local attempts, all of which were very poor compared to the iPhone, and hopeless when compared to the Japanese standard feature phone. However, now every Japanese manufacturer is now in the game, and the features that Japanese consumers expect, namely One Seg digital television, Osaifu Keitai electronic cash and deco-mail (HTML mail) are available. Furthermore, the iPhone is only available from SoftBank, which has just 20% of the handset market, whereas SoftBank plus the other two big players, docomo and au, have huge numbers of Android-based phones.

Just today, in fact, docomo announced their summer models, with 9 new smartphones, including Panasonic’s interesting (but very, very girlie) interface that supports one-handed operation, an essential feature for train riders.

Thumb interface:

OMG hearts:

Girlie Twitter:

Finally, note that Galapagos is Sharp’s own customised Android version – they cannot use the Google trademarks due to the heavy customising they have done.
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Most feature phone users don’t want smartphone

Which do you want to upgrade to, a feature phone or a smartphone? graph of japanese statisticsThe 55th regular survey into mobile phone upgrade needs by goo Research and reported on by japan.internet.com found out that a small majority of current standard feature phones would rather keep using them than upgrade to a smartphone; I would have thought that more would want to stay with feature phones.

Demographics

Between the 18th and 20th of April 2011 exactly 1,000 mobile phone-using members of the goo Research monitor panel completed a private internet-based questionnaire. 52.5% of the sample were male, 1.4% in their teens, 12.8% in their twenties, 29.9% in their thirties, 30.8% in their forties. and 25.1% aged fifty or older.

Furthermore, the report highlights that according to a separate survey 49% of women in their twenties and seven-tenths in their teens want a smartphone, which perhaps suggests why Panasonic are this summer bringing out the P-07C My First Smartphone

Talking of SoftBank, here’s an English lesson from them:


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Corporate Twitter more useful than Japan’s government

Have you ever viewed Tweets from private or public organisations? graph of japanese statisticsUnfortunately, the reports on japan.internet.com of surveys from goo Research recently took a turn for the worse with only one, not three, data sets being reported in detail. However, I will keep using them, but there will be more text and less tables. The first of these abbreviated surveys is on Twitter, with the focus being on getting information with, I suspect, the recent Great East Japan Earthquake Disaster being prominent in people’s minds when answering.

Demographics

Betweem the 12th and 18th of April 2011 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 21.6% in their thirties. 15.9% in their forties, 15.2% in their fifties, and 12.2% aged sixty or older.

I didn’t use Twitter to get any information, but I’m glad that not too many people seemed to have found information such as that from the French embassy useful.
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Ex-smokers outnumber smokers in Japan

Do you want to quit smoking? graph of japanese statisticsgoo Research recently released the results of a survey into smoking and health, a survey that was conducted last December.

Demographics

Between the 10th and 13th of December 2010 2,152 members of the goo Research monitor group completed a private internet-based questionnaire. 50.3% of the sample were male, 19.6% in their twenties, 19.9% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.4% aged sixty or older.

About the only good news to come from the recent disaster is that many tobacco growers and factories have been knocked out, so a good number of brands are no longer available, and others are on short supply; indeed today I noticed in a convenience store that although the signs requesting people limit themselves to purchasing two bottles of water had disappeared, there was now a sign for only one packet of cigarettes per person.
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