Email usage patterns of mobile phone owners

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Which is your main device for sending and receiving email, a computer or a mobile phone? graph of japanese statisticsjapan.internet.com recently reported on a sruvey by goo Research, their third regular survey into mobile phone users’ email usage. Note that mobile phone here covers both existing feature phones and smartphones.

Demographics

Between the 16th and 18th of January 2012 1,086 members of the computer-based goo Research monitor group who had also registered as mobile phone monitors completed a mobile phone-based (including smartphone) questionnaire. 58.8% of the sample were female, 2.9% in their teens, 26.8% in their twenties, 33.9% in their thirties, 25.6% in their forties, and 10.8% aged fifty or older.

Since getting my smartphone I’ve started using it as my main device for emailing my parents, as I cannot get as much time as I want on my real computers, and now with a better camera it is quite easy to attach photos. Furthermore, docomo’s sp-mode email tool offers now not just embedded animated emoji, but also full animation that dances all over the email page via a mechanism that I haven’t actually got round to investigating yet but I suspect is HTML 5 scripting.
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Little awareness of Internet TV or Google TV in Japan

Do you want a Google TV? graph of japanese statisticsjapan.internet.com recently reported on a survey conducted by goo Research into internet television, which is basically a television that instead of (or is it “along with”?) getting a signal over a cable or radio waves, it uses the internet to obtain its content.

Demographics

Between the 10th and 12th of January 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.6% in their thirties, 16.4% in their forties, 15.4% in their fifties, and 12.2% aged sixty or older.

I’m not really very clear myself on the Unique Selling Point of internet TV, so I can’t say I’ve got any interest. TV should be passive; anything that requires more than a couple of clicks on a remote control is better done on a real computer!
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Almost two in five Japanese don’t want to read ebooks

Do you want to read electronic books or magazines? graph of japanese statisticsA recent survey from goo Research, reported on by japan.internet.com, was into electronic books and magazines, the second time this regular survey has been conducted.

Demographics

Between the 10th and 13th of January 2011 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.6% aged fifty or older.

The article points out that since a lot of people who don’t want to read electronic books pointed out that it was difficult to read from a screen, perhaps the awareness of electronic paper is very low.

In recent related news, Rakuten have announced that they have bought Kobo, a makers of ebook readers, and will be bringing a low-cost reader to market. Up to now they have been offering Panasonic’s catchily-named reader, the UT-PB1, as their platform, but perhaps it has not been selling too well?

My own informal research (ie, looking around on the train) tells me that commuters still prefer paper newspapers or books. I’ve seen one person once with an iPad loaded with the day’s newspaper (just a PDF scan, basically), but when it comes to mobile phones, everyone is either emailing, gaming, or reading SNSes. I’ve only once seen a Kindle.
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Fiddling with phones on station platforms

How often do you do mobile email walking on station platforms? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research looking at mobile phone manners, but sadly only presenting a very small subset of the results.

Demographics

Between the 19th and 22nd of December 2011 1,074 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.4% of the sample were male, 16.7% in their teens, 18.4% in their twenties, 21.5% in their thirties, 16.1% in their forties, 15.5% in their fifties, and 11.% aged sixty or older.

When I had a dumb phone I was forever using it while walking, but since getting a smartphone the combination of a smaller font, the inability to type blind, and my usual mail program’s over-sensitivity to motion causing the screen to bounce at the slightest provocation means that I just cannot use it on the move at all!
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One in three Japanese fancy a mirrorless SLR

What maker's mirrorless SLR camera are you most likely to buy? graph of japanese statisticsI hear a lot of good things about mirrorless SLR cameras as an entry point into the world of keen amateur photographer, so this survey from goo Research into the topic gives a good overview of why people are buying or wanting to buy them.

Demographics

Between the 14th and 18th of October 2011 1,083 members of the goo Research monitor group aged twenty or older completed a private internet-based questionnaire. 50.1% of the sample were male, 19.9% in their twenties, 20.3% in their thirties, 20.1% in their forties, 19.5% in their fifties, and 20.1% aged sixty or older.

I used to be quite keen on getting one, as my point and shoot is getting a bit dented, but now I’ve got my smartphone with a passable camera and instant connectivity, my compact camera is now gathering dust, and a mirrorless SLR just feels like too much bother!
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Banner adverts most attract clickers in Japan

Have you ever clicked a contextual ad in blogs, etc? graph of japanese statisticsgoo Research recently conducted their second regular survey into internet advertising.

Demographics

Between the 19th and 22nd of December 2011 1,071 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 17.8% in their twenties, 21.5% in their thirties, 16.3% in their forties, and 28.1% aged fifty or older.

I don’t click on many adverts – I run a blocker at home, and at work I turn off the display of images and disable flash as I find a lot of advertising just far too ugly. If I click on an advertisement it will be either a Google text ad or a specific affiliate link where I want to share some benefit with the person who introduced me to the item or service I am purchasing.
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Majority choosing paraffin or gas over electricity for winter heat

Are you thinking about using a paraffin or gas stove instead of an air conditioner this winter? graph of japanese statisticsWith the winter drawing in, and with the continued threat of power cuts – the Kansai area power supplier has asked for voluntary 10% cuts, and now imports of Iranian crude are threatened – people are thinking how best to heat their homes, so this survey from goo Research, reported on by japan.internet.com, looked at saving electricity in winter.

Research results

Between the 5th and 11th of December 2011 1,050 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 15.9% in their teens, 18.1% in their twenties, 21.1% in their thirties, 16.8% in their forties, 15.8% in their fifties, and 12.3% aged sixty or older.

I saw some back-of-the-envelope calculations that showed that per thermal unit, heat from paraffin (kerosene) was half the price of electricity in Japan, but I don’t know where gas stands in the equation. Problems, though, with liquid fuel include the smell, higher risk of fire, and of carbon monoxide poisoning from ill-maintained devices. Furthermore, with liquid fuel, and free-standing gas heaters, it is recommended to air the room once an hour, so much of the heat tends to escape. On the other hand, electric heaters dry the air badly. We have underfloor heating in the living room and dining room, but I’m not convinced of its usefulness except when sleeping on the floor!
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SNS New Year cards

Have you ever used mixi's New Year postcard intermediary service? graph of japanese statisticsWith the last posting day before New Year getting ever closer, this survey from goo Research, reported on by japan.internet.com, into New Year postcards is a reminder to us all to get ours finished.

Demographics

Between the 29th of November and the 1st of December 2011 1,083 members of the goo Research online monitor panel completed a private internet-based questionnaire. 52.9% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16.2% in their forties, 15.7% in their fifties, and 11.9% aged sixty or older.

I haven’t actually got round to even ordering my New Year postcards yet, and as I’ve been at our work Christmas end of year party tonight I’m in no fit state, so that’s another day closer to the deadline… Note, I’ve prepared this post ahead of time, so any mistakes are just the usual me, not the beer’s fault!
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Almost half of Japanese want to watch mobile video

Do you want to enjoy videos on mobile phones, smartphones in the future? graph of japanese statisticsjapan.internet.com recently reported on a survey conducted by goo Research, their second regular survey into video use, specifically focused on mobile use.

Demographics

Between the 2nd and 7th of December 2011 1,001 members of the goo Research research panel completed a private mobile phone-based questionnaire. 55.0% of the sample were female, 3.0% in their teens, 23.2% in their twenties, 38.7% in their thirties, 26.1% in their forties, and 9.1% aged fifty or older.

Just for the sake of this survey, I did a search for “cat video” (in Japanese) on my smartphone, and here’s the one I watched – ack, it’s not embeddable, so here’s another one:


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Desired features from public libraries

A recent survey from goo Research, reported on by japan.internet.com, into public libraries, with the report in particular looking at what services people want to see.

Demographics

Between the 18th and 23th of November 2011 1,092 members of the goo Research monitor group completed an internet-based questionnaire. 52.7% of the sample were male, 16.5% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.5% in their forties, 15.7% in their fifties, and 12.0% aged sixty or older.

I’m sure that every time this subject appears I talk about joining my local library, yet I am still to do anything about it!

Research results

From the sample, 47.2% of them often or occasionally visit public libraries. They were asked the following question.

Q1: What services would you like to see at your public library? (Sample size=515, multiple answer)

  Votes Percentage
Search for books in stock 275 53.4%
Reserve books 264 51.3%
Read ebooks 186 36.1%
Look up library facilities, opening hours, etc 182 35.3%
Provision of wireless LAN hotspot 175 34.0%
Internet-connected computers in the library 162 31.5%
Digital music distribution service 138 26.8%
Provision of space to listen to music, watch movies 121 23.5%
Other 22 4.3%

In addition, 35.5% often or sometimes used the internet service provided at their library.

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