Generic medicine awareness and usage in Japan
With at least two manufacturers of generic medicines advertising on television, this recent survey from goo Research conducted in conjunction with the Yomiuri Shimbun, revealed a high degree of awareness of generic medicines in Japan.
Demographics
Over the end of May and the start of June 2008 1,010 members of the goo Research monitor panel aged forty or older completed a private internet-based questionnaire. More detailed demographics were not given.
I can’t be bothered with generics as I infrequently take medicines with generic substitutes, and the only one I tke regularly is still under patent, so there’s no generic alternative available.
Here’s an advertisement that often appears that asks people to pluck up the courage to ask the quack for an alternative.
Read more on: generic medicine,goo research,health,yomiuri shimbun
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