Generation gap in Japan
A recent survey from Yahoo! Japan Value Insight (who seem to have been bought out by Macromill Research) looked at generational differences in thinking for four key generations.
Demographics
Over the 22nd and 23th of June 2010 800 members of the Yahoo! monitor group completed a private internet-based questionnaire. All the respondents lived in Tokyo or one of the three surrounding prefectures of Kanagawa, Saitama and Chiba. The four generations were the Bubble generation, people born between 1962 and 1967 and now aged 43 to 48; the Ice Age generation, people born between 1971 and 1975 and now aged 35 to 39; the Yutori (education with breathing space) generation, people born between 1985 and 1990 and now aged 20 to 25; and the Bubble Junior generation, people born between 1992 and 1995 and now aged 15 to 18. For each generation 100 males and 100 females responded.
It’s difficult to draw any conclusions, I feel, from this one snapshot in time. How much of the variation is just down to simple age differences and how much is down to the environment people grew up in? For instance, it’s obvious that younger people would be more keen on having a portable audio player.
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