世論 What Japan Thinks

[part 1][part 2]

With tickets having gone on sale last week, with the usual flock of idiots punters buying tickets by the metre, let’s have a look with Macromill Inc at the 2009 Year-end Jumbo Lottery.

Demographics

Over the 10th and 11th of November 2009 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

Having a superstition for buying the tickets at a shop that sells a lot of them is utterly pointless, as they sell a lot of winners because a lot of people buy! I’d love to see official statistics showing that the ratio of winners to sales is similar regardless of volume, rather than that star signs nonsense from the link above.

In Q7SQ5, I’m sure I heard somewhere why people put tickets in the fridge, but I cannot for the life of me remember what it was! Can anyone help me out?
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[part 1][part 2]

With tickets having gone on sale last week, with the usual flock of idiots punters buying tickets by the metre, let’s have a look with Macromill Inc at the 2009 Year-end Jumbo Lottery.

Demographics

Over the 10th and 11th of November 2009 1,000 members of the Macromill monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, and 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% aged fifty or older.

Note that the Japanese Year-end Jumbo Lottery, and all the other major lotteries would be more accurately called raffles. There are a limited number of tickets on sale, and the draw ensures that only a certain number of winners come out, and for whatever reason they have decided that making 210 jackpots between 100 and 300 million yen is better than twenty or so yen billionaires.

In Q6, buying on average 22 tickets per person is quite stunning!
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Although when I lived in Ayr I used to go to their racecourse, I’ve felt absolutely zero interesting in racecourses in Japan, the subject of a recent survey from iShare.

Demographics

Between the 21st and 26th of August 2009 545 members of the CLUB BBQ free email forwarding service completed a private online questionnaire. 52.3% of the sample were male, 34.1% in their twenties, 33.0% in their thirties, and 32.8% in their forties.

The horses is one of the few things that one in Japan can legally gamble on. Rather than lots of small betting shops like there is in the UK, instead there are massive gambling halls where everyone gathers to (presumably, as I’ve never been inside) watch satellite broadcasts of the races and bet.

Despite TV adverts portraying horse racing as hip and happening I see mostly middle-aged men shuffling in and out of the bookies and the racetracks.
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As I value my eardrums and my lungs, I’ve never ventured into the smoke-filled clamour of a pachinko parlour, although I did once enter a Kyotei boat racing stadium due to getting off the train to Miyajima in Hiroshima one stop early! Recently, MyVoice looked in detail at this, gambling in Japan.

Demographics

Over the first five days of July 2007 13,236 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was male, 2% in their teens, 18% in their twenties, 40% in their thirties, 27% in their forties, and 13% aged fifty or older.

With everyone’s favourite politician, the governer of Tokyo, Shintaro Ishihara, talking about bringing casinos to Japan it is interesting to see in Q6 that people support this by about two to one, although half the population is still to decide. Personally, if done right I would bascially support the moves, but I fear the chances of it being anything other than a haven for dodgy Yakuza operations are rather slim.

Note that as pachinko and gambling in general seems to have a lower class image but the MyVoice community seems to have a slight bias towards the higher end of the class scale, I would suspect that the figures are if anything an underestimation. Earlier this year I reported on another survey on gambling, this time by Central Research Services.
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