世論 What Japan Thinks

One of the highlights of New Year shopping in Japan is buying a fukubukuro, which literally translates to “lucky bag”, so goo Research conducted a survey, reported on by japan.internet.com, on this very subject.

Demographics

Between the 6th and 11th of January 2010 1,089 members of the goo Research monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.5% in their teens, 18.4% in their twenties, 21.4% in their thirties, 15.9% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

My lucky bag purchasing this year was limited as usual to a Mr Donuts one. For 1,000 yen I got my own selection of any ten doughnuts or pies, plus a wall calendar, a Pon-De-Ring lion cellphone strap, a blanket, and a Honey Shippo squirrel stuffed toy. They used to be better with a plate or mug and a diary, however.

I also managed to sell two Strapya Fukubukuro – hurry, there’s still some left!

Oh, and in Q1SQ2 I’d love to know who spent over a million yen on a fukubukuro over the internet.
Read the rest of this entry »

It’s that time of year for the annual grab bag of cellphone straps and charms and other tat high-quality merchandise from Strapya:

Liven up your keitai life with a New Year gift or ten with a 78% saving on retail price, and help out What Japan Thinks at the same time, as I get a cut of every sale.

It seemed to be popular last year, so I thought I’d remind you all that you can buy a lucky bag, or in Japanese, 福袋, fukubukuro, from Strapya filled with 18 cellphone straps to a value of over $130 for just $27 or so (depending on exchange rates), a saving of 80% on the retail price.

Help yourself to a bargain (and help out me) buy picking one up today!

Although the 福袋, Fukubukuro – New Year Lucky Bag sale – season is almost over, surveys on this matter are still a little behind the times; such as this one reported on by japan.internet.com and conducted by goo Research into fukubukuro.

Demographics

Between the 21st and 25th of December 2007 1,186 members of goo Research’s online monitor panel successfully completed a private online questionnaire. 52.7% of the sample was male, 16.4% in their teens, 18.2% in their twenties, 21.2% in their thirties, 16.0% in their forties, 15.9% in their fifties, and 12.2% aged sixty or older.

If you want to try a Fukubukuro for yourself, there are still (I hope!) a few Hello Kitty phone strap bags left. Get them now or regret it forever.

Although I did say earlier that I planned to buy a Mister Donut Fukubukuro, the first day I wanted to buy we ended up eating in Mister Donut instead, and the second day the shop we went to had finished their sales for the year when we arrived. To top it all, my Misdo point card also expired so we missed out on a Pon De Lion cuddly toy.

Finally, Shari, I am still looking out for a survey on Fukubukuro satisfaction levels!
Read the rest of this entry »

It seemed to have been popular last year, so I thought I’d remind you all that you can buy a lucky bag, or in Japanese, 福袋, fukubukuro, from Strapya filled with 18 cellphone straps to a value of over $130 for just $27 or so (depending on exchange rates), a saving of 80% on the retail price.

Help yourself to a bargain (and help out me) buy picking one up today!