My new place, being a bit posh, is serviced by a Co-op home delivery service that perhaps at least 10% take advantage of, but we’ve never tried, and I don’t know if people order via the phone or by the internet. Wifey also occasionally orders ready-made foods via phone, fax, and internet, so this survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into food ingredient online home delivery services was of interest to me. Note that this is for ingredients, not prepared food delivery.
Demographics
On the 22nd of February 2008 330 members of the JR Tokai Express Research online monitor team employed in either the public or private sector took part in a private internet-based questionnaire. 57.3% were male, 17.9% were in their twenties, 36.4% in their thirties, 26.1% in their forties, 6.1% in their fifties, and 8.2% in their sixties. Note that usually JR Tokai Express has 80% male when they survey employed people, so I don’t know if the more even sex balance is due to them selecting a more balanced group, an error in the report, or self-selection.
I suppose the main thing stopping me from using online ordering is that for fresh items, I really want to be able to cast my eye over them to check that I am picking the best available, not just good enough. Read the rest of this entry »
With the source of the gyoza poisoning still to be determined, here’s a timely survey from goo Research in conjunction with the Yomiuri Shimbun into food safety.
Demographics
Towards the end of January 2008, but before the poisoned gyoza scandal broke, 1,089 members of the goo Reseach monitor group completed a private online questionnaire. The age or sex breakdown was not reported.
The full survey would have been interesting to see, but goo Research sadly only reported three questions. An earlier survey from MyVoice on Chinese products provides a useful cross-reference. Read the rest of this entry »
Between the 17th and 25th of October 2007 7,517 members of the DIMSDRIVE Monitor group toop part in a private internet-based questionnaire. 54.0% of the sample was female, 1.0% in their teens, 14.7% in their twenties, 33.0% in their thirties, 30.8% in their forties, 14.6% in their fifties, and 5.9% in their sixties. In addition, 13.1% lived alone, 22.8% in a two-person household, 25.0% in a three-person household, 24.8% in a four-person household, and 14.3% in a five or more-person household. 6.2% had an oldest child aged between 0 and 1, 5.5% with an oldest child aged between 2 and 3, 5.2% with an oldest child aged between 4 and preschool, 11.6% with an oldest child in elementary school, 5.5% with an oldest child in middle school, 18.9% with an oldest child in high school or above and still living at home, and 47.1% had no children living with them.
In the summer I drink milk over cereal, but in the winter it’s usually limited to just an ingredient in stews or cakes. When buying, I want to make the decision on price alone; usually the cheapest non-house brand so I don’t appear too stingy, although the wife usually has other ideas when she comes shopping with me. Read the rest of this entry »
Between the 17th and 25th of October 2007 7,517 members of the DIMSDRIVE Monitor group toop part in a private internet-based questionnaire. 54.0% of the sample was female, 1.0% in their teens, 14.7% in their twenties, 33.0% in their thirties, 30.8% in their forties, 14.6% in their fifties, and 5.9% in their sixties. In addition, 13.1% lived alone, 22.8% in a two-person household, 25.0% in a three-person household, 24.8% in a four-person household, and 14.3% in a five or more-person household. 6.2% had an oldest child aged between 0 and 1, 5.5% with an oldest child aged between 2 and 3, 5.2% with an oldest child aged between 4 and preschool, 11.6% with an oldest child in elementary school, 5.5% with an oldest child in middle school, 18.9% with an oldest child in high school or above and still living at home, and 47.1% had no children living with them.
Note that in Q2 the high frequency of milk consumption is contrasted with the small quantity that daily drinkers consume according to Q2SQ. This can partially be explained by the fact that milk in tea or coffee, or even as an ingredient in cakes or biscuits, count as milk consumption.
With prices of many staples having risen or threatening to rise for the first time for a good number of years, Macromill Inc decided to investigate what the average consumer thought about instant ramen and other instant noodles.
Demographics
Over the 10th and 11th of October 2007 516 members of the Macromill Monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female in each age group, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in the fifties.
As there are no particularly good statistics to graph from this half of the survey, instead here’s a video of the Nissen Cup Noodle advertisements, done in an anime style with music by Hikari Utada:
With prices of many staples having risen or threatening to rise for the first time for a good number of years, Macromill Inc decided to investigate what the average consumer thought about instant ramen and other instant noodles.
Demographics
Over the 10th and 11th of October 2007 516 members of the Macromill Monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female in each age group, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in the fifties.
I think I’ve only ever once or twice eaten instant noodles in Japan; most of them are loaded with prawns, beef, salt and MSG, so I stay well clear of them! Looking at Q1, the one type I do recall eating was some sort of low calorie concoction that doesn’t feature on the list. However, it seems that most families do use them regularly, and always hold a few in stock for emergencies or days when they just can’t be bothered cooking.
If you want to find out how Cup Noodles are made, you can visit the Momofuku Ando Museum situated in Ikeda near Osaka and even make your own personalised unique ramen! Read the rest of this entry »
Looking at the list, Subway is about the only one I’d want near to home. Taco Bell seems a curious one to appear in the list; I’m not aware of any in Japan, and Mexican food of any kind is definitely a rarity in Japan.
The still stupidly-popular Krispy Kreme Doughnuts is due to open their second shop on the 12th of October 2007 at Yurakucho in Tokyo, it seems. Read the rest of this entry »
I personally go to Subway about once every few months and Mister Donuts with about the same frequency; Subway for carry-out dinner, Mister Donuts to loiter and drink lots of free coffee refills! However, it is obvious that McD’s are wildly popular in Japan, and this recent survey by MyVoice on fast food backs up this casual observation.
Demographics
Over the first five days of September 2007 13,728 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample was female, 2% in their teens, 17% in their twenties, 39% in their thirties, 27% in their forties, and 15% in their fifties.
I’d love to know exactly why McDonalds comes tops of frequency of use in Q3 but MOS Burger is prefered in Q5. One reason is definitely the relative number of outlets; 1,500 MOS Burgers but 3,800 McDs, and the second being price; McDs has plenty of 100 yen menu options, whereas MOS Burgers sell for about 700 yen each. Since MOS Burger’s selling point is quality, they refuse to get into price wars.
This is a subject where I think stereotypes diverge greatly from the reality. Ask someone what the Japanese eat and you get tales of lots of vegetable-based side dishes lovingly prepared, but if you observe the reality you’ll find that fast foods and fried foods abound, and vegetables are often limited to just a lettuce leaf or a teacup-sized salad of sliced cabbage. To find out more about this subject, DIMSDRIVE Research recently performed a survey on vegetables.
Demographics
Between the 18th and 26th of July 2007 8,135 members of DIMSDRIVE Research’s monitor group completed a private internet-based questionnaire. 57.0% of the sample was female, 0.8% in their teens, 14.9% in their twenties, 35.5% in their thirties, 28.5% in their forties, 14.1% in their fifties, and 6.2% aged sixty or older. In addition, 12.8% lived alone, 24.0% lived with one other person, 25.6% with two others, 24.1% with three others, and 13.5% with four or more other people.
Supermarket vegetable quality is very variable; I sometimes use Jusco or Daiei, and find that most of the time their veggies are average to poor quality. However, right opposite Jusco is Kohyo, a slightly more upmarket chain who are just as cheap, if not cheaper, than Jusco yet have so much higher quality. The best I’ve found in town was a farmer’s co-op shop that was almost half the price of the nearest supermarket.
In Q3SQ4, I was suprised to see that country or area of origin of food was relatively low on the list despite the recent scares about Chinese foods being laced with chemicals and the amount of emphasis that the average Japanese seems to place on foods from particular traditional localities in Japan. Read the rest of this entry »
Between the 1st and 5th of July 2007 14,119 members of the MyVoice internet community answered a private internet-based questionnaire. 57% of the sample was female, 2% in their teens, 18% in their twenties, 39% in their thirties, 27% in their forties, and 14% in their fifties.
The top-rated foodstuff, Calorie Mate, is also just about the most heavily advertised, notable for the use of Kiefer Sutherland (Jack Bauer) in “24″-like situations.
My new place, being a bit posh, is serviced by a Co-op home delivery service that perhaps at least 10% take advantage of, but we’ve never tried, and I don’t know if people order via the phone or by the internet. Wifey also occasionally orders ready-made foods via phone, fax, and internet, so this survey reported on by japan.internet.com and conducted by JR Tokai Express Research Inc into food ingredient online home delivery services was of interest to me. Note that this is for ingredients, not prepared food delivery.
With the source of the gyoza poisoning still to be determined, here’s a timely survey from goo Research in conjunction with the Yomiuri Shimbun into 
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I personally go to Subway about once every few months and Mister Donuts with about the same frequency; Subway for carry-out dinner, Mister Donuts to loiter and drink lots of free coffee refills! However, it is obvious that McD’s are wildly popular in Japan, and this recent survey by MyVoice on 
This is a subject where I think stereotypes diverge greatly from the reality. Ask someone what the Japanese eat and you get tales of lots of vegetable-based side dishes lovingly prepared, but if you observe the reality you’ll find that fast foods and fried foods abound, and vegetables are often limited to just a lettuce leaf or a teacup-sized salad of sliced cabbage. To find out more about this subject, DIMSDRIVE Research recently performed a survey on 
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