One great feature of many Japanese supermarkets and department store food floors is that they often have tasting corners, the subject of a recent survey from iShare.
Demographics
Between the 26th of November and the 1st of December 2009 542 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.5% of the sample were male, 30.3% in their twenties, 33.6% in their thrities, and 36.2% in their forties.
Whenever there’s free sweets, cake or fruit I’m always sure to grab a bite or two, and will occasionally partake of other free samples. One always hears stories about people effectively having full meals by circulating around the free sample locations, but I’ve never tried it for myself. A lot of the posh department stores also have alcohol tasting corners – I wonder if it’s possible to drink enough to get drunk? I’ll have to try one day…
Between the 23rd and 26th of October 2009 1,162 members of the goo Research monitor group completed a private internet-based questionnaire. 62.9% of the sample were female, 10.5% in their teens, 20.7% in their twenties, 30.8% in their thirties, 21.9% in their forties, 9.0% in their fifties, and 7.0% aged sixty or older.
Canned Fuji air is hardly a foodstuff, but we’ll let that one go. Looking at the list, there’s nothing I fancy eating… Read the rest of this entry »
Between the 18th and 24th of September 2009 1,156 members of the goo Research monitor group completed a private internet-based questionnaire. 63.8% of the sample were female, 10.1% in their teens, 20.8% in their twenties, 30.0% in their thirties, 23.4% in their forties, 9.3% in their fifties, and 6.4% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This does seem like a rather unusual demographic spread for goo Research.
Note, most of the links below are affiliate links trying to sell you cute cellphone charms… Read the rest of this entry »
That’s the top four fast food places in Japan, specifically Makudo, Mosu, Misudo and Kenta – McDonalds, Mos Burger, Mister Donut and KFC – according to MyVoice’s sixth look at fast food. I translated their fifth survey on fast food two years ago.
Demographics
Over the first five days of September 2009 14,023 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 34% in their thirties, 30% in their forties, and 20% aged fifty or older.
If you’re a burger fan, note that the Japan Blog Matsuri is doing hamburgers this month.
I’m a big Mister Donut fan, as they have a lot of convenient shops, a good point card system, unlimited refills of hot black coffee or hot au lait, you can stay as long for as you can put up with the US DJ and his muzak, and oh, rather nice doughnuts. I’m quite partial to their chocolate and salty caramel one, and their standard menu items, Pon De Ring Black Sugar and Pon De Tofu Kinako (sweet soy flour), are always a good choice.
The bit about wifi refers to a current campaign at McDonalds where those with Nintendo DSes can connect to an in-shop LAN and download some free games. Read the rest of this entry »
Between the 10th and 25th of June 2009 9,685 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. 50.3% of the sample were male, 1.1% in their teens, 12.3% in their twenties, 32.6% in their thirties, 30.7% in their forties, 16.0% in their fifties, and 7.3% aged sixty or older.
My eating at home has definitely increased the last year, and most of the saving money has been from buying pre-prepared salad from the supermarket rather than from one of the delicatessans in a department store.
In the final question, bean sprouts coming out as the most common cheap food highlights how much people are struggling. I can understand tofu, chicken and cabbage being popular substitutes for more expensive ingredients, but bean sprouts suggests desperation to me. Read the rest of this entry »
Here’s an interesting little survey from Marsh Inc and reported on by japan.internet.com into gourmet site usage.
Demographics
Between the 9th and 12th of July 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was split exactly 50:50 male and female, 1.7% of the sample were in their teens, 18.3% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.
I use the word “gourmet” above as the Japanese also use that loan word to describe eating out, although perhaps it does sound a bit too fancy in English.
I personally only rarely used Guru-navi (an abbreviation of an approximation of “gourmet navigation”), and only when I have a specific restaurant in mind and want to check for discount coupons! They have a small English sub-site, if you want to check that out – note none of the others linked below have an English version. Read the rest of this entry »
Looking at the date of this survey, I don’t know why it suddenly popped up in my news feeds this week, but since I seem to have missed it the first time around, I’ll present it regardless. The survey was iShare taking a look at television advertisements that make one hungry and want to buy the food item.
Demographics
Between the 10th and 16th of February 2009 475 members of the CLUB BBQ free email forwarding service who had a mobile phone completed a private internet-based questionnaire. 55.2% of the sample were male, 10.9% in their twenties, 48.0% in their thirties, 32.8% in their forties, and 8.2% in their teens or fifty or older.
Note that the questions were not about a specific company’s product, but about any for the given category – I just selected a representative advertisement to illustrate the story. Read the rest of this entry »
If you could stuff your gob with a certain food without worrying about getting fat, what would that be? This was the question posed by goo Ranking to both men and women.
Demographics
Between the 21st and 25th of May 2009 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were male, 7.3% were in their teens, 16.0% in their twenties, 28.1% in their thirties, 27.9% in their forties, 10.8% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I’ve never eaten a convenience store bento (boxed lunch) as I am yet to see a vegetarian offering; the best I did when I was single was a Lawson’s tomato pasta, which was particularly disgusting. However, that doesn’t seem to bother many people in this survey from MyVoice into convenience store boxed lunches.
Demographics
Over the first five days of June 2009 15,023 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 30% in their forties, and 18% aged fifty or older.
The actual title of this survey, and coincidentally the name of a sadly deceased (the blog, not the blogger!) gaijin blogger’s blog, is the commonly used abbreviation, conbini bento. Read the rest of this entry »
Between the 23rd and 25th of March 2009 1,043 members of the goo Research monitor group completed a private online questionnaire. 52.2% of the sample were male, 7.8% in their teens, 17.1% in their twenties, 28.2% in their thirties, 24.8% in their forties, 11.4% in their fifties, and 10.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
My strange way is that I used to peel all the chocolate off Kit-Kats back in the UK and suck the chocolate off Penguin Biscuits, but I cannot lay claim to any odd sweets-eating habits in Japan. I’ve never seen Jelly Babies (or Peeps for the Americans) in Japan outside of import stores, so there are no reports in the list below of people starting with a decapitation.
Here’s a bunch of pretty boys doing number 1, eating their Tongari Corn from their fingers:
One great feature of many Japanese supermarkets and department store food floors is that they often have tasting corners, the subject of a recent survey from iShare.
That’s the top four fast food places in Japan, specifically Makudo, Mosu, Misudo and Kenta – McDonalds, Mos Burger, Mister Donut and KFC – according to MyVoice’s sixth look at 
Having looked last week at 
Here’s an interesting little survey from Marsh Inc and reported on by japan.internet.com into 
I’ve never eaten a convenience store bento (boxed lunch) as I am yet to see a vegetarian offering; the best I did when I was single was a Lawson’s tomato pasta, which was particularly disgusting. However, that doesn’t seem to bother many people in this survey from MyVoice into 
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