Mobile voice calling relatively rare in Japan
Despite SoftBank, WillCom and E-Mobile offering free voice calls to other customers of the same company (given certain conditions and/or payments), and au and docomo offering free calls amongst families, this recent survey reported on by japan.internet.com and conducted by Point On Research into mobile phone voice calls shows not too much take-up of such offers.
Demographics
On the 18th of January 2009 1,000 mobile phone users from the Point On monitor group completed a private internet-based survey, although there is no information to say if they use mobile internet or computer-based. The sample was exactly 50.0% male, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
I very rarely make voice calls – even several times a month is too high a frequency for me. I only ever call my wife, and even though she can call me for free, we just use email as it’s far more practical especially since my commute is 90% inside a train.
Read the rest of this entry »