世論 What Japan Thinks

An interesting survey today from goo Ranking, looking at what kinds of Facebook posts your friends want to Like and don’t want to Like.

Demographics

The survey was conducted during the 31st of October and the 1st of November 2013, and 1,060 people completed a private web-based questionnaire. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. The percentage of Facebook users was not reported, although the current penetration of it is around 25% in Japan. Whether or not non-members answered by imagining what they might like to see and not see, or if they were excluded from the sample was also not reported.

I made a Q2 Number 1:

In Q1, I’d have thought cat videos would have been higher, as that’s about all I +1 on Google+! However, I suppose a silly cat photo could be classed as an example of number 1?

I’m not sure what the photo of one’s feet means in Q2. Is this some strange Facebook fad?
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japan.internet.com recently reported on an interesting survey conducted by Nifty, comnico and Lifemedia into social media usage, focusing on young soon-to-graduate students.

Demographics

Between the 8th and 11th of March 2013 559 social media-using people who were due to graduate at the end of this academic year and were aged between 20 and 26 completed an internet survey, but it was not reported how the sample was gathered. 62.1% of the sample were female, and 37.9% male.

Coincidentally, my new group leader today introduced himself, including his Facebook page, and suggested that people interested should befriend him, so I shall do that and see what happens…
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A recent survey from MMD Laboratory entitled 2012 smartphone user insight survey confirmed a trend I have seen with my own eyes; SNS usage, in particular LINE, has really taken off.

Demographics

Few demographics were presented; just that over the 18th and 19th of December 2012 670 smartphone using members of the MMD monitor panel completed a private internet-based questionnaire. The sample was aged between 20 and 59 years old.

When I initially read this survey, I was surprised to see email not featured anywhere, but finally I noticed that it was considered a built-in function. What I would really like to learn, though, is what people use for their main email provider; is it their carrier’s functionality or do they choose GMail or other third-party providers?
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Recently, Macromill Research took a close look at the usage patterns of 500 Facebook users, a survey that revealed a number of interesting trends. As it’s quite a large survey, I’ll split it into two parts.

Demographics

Over the 16th and 17th of February 2012 500 members of the Macromill monitor group who were current users of Facebook completed a private internet-based questionnaire. 61.8% of the sample were male, 2.2% in their teens, 21.2% in their twenties, 30.6% in their thirties, 25.0% in their forties, and 21.0% aged fifty or older.

One trend that can be seen comparing with last year is that the Japanese users are less concerned about the international nature. I don’t believe one can really ascribe that shift to some change in Japanese society’s view of foreigners, but instead I think it is just a natural shift given that according to Q2, over 60% of the users joined since the start of last year, so now there are more real-life Japanese friends to find.
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Recently, Macromill Research took a close look at the usage patterns of 500 Facebook users, a survey that revealed a number of interesting trends. As it’s quite a large survey, I’ll split it into two parts.

Demographics

Over the 16th and 17th of February 2012 500 members of the Macromill monitor group who were current users of Facebook completed a private internet-based questionnaire. 61.8% of the sample were male, 2.2% in their teens, 21.2% in their twenties, 30.6% in their thirties, 25.0% in their forties, and 21.0% aged fifty or older.

It’s funny, but true overall, I think, that food is the top subject for posts and likes! I recently witnessed on Google+ (I’m not active at all on Facebook) a naturalised Japanese friend of mine post what I thought looked like quite an ordinary meal, but it managed about 12 +1s (likes), and every single one of these was from a Japanese name!
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This survey from Macromill Research takes a look at the latest internet service that is tipped by some to take off in Japan, Facebook, from the perspective of those using it, but these early adoptors seem to be quite different from the typical Japanese.

Demographics

Over the 26th and 27th of January 2011 500 members of the Macromill monitor group who were also Facebook members completed a private internet-based questionnaire. 69.6% of the sample were male, 1.6% in their teens, 20.8% in their twenties, 35.2% in their thirties, 30.2% in their forties, and 12.2% aged sixty or older.

Note Q1, 31% having lived overseas. This is very high, and although the survey didn’t define how long to count, the Japanese used indicated that more than a foreign holiday or a business trip would count, and even a short-term homestay might be out of scope. This is backed up by the 30% searching for foreign friends, indicating that it is a more internationalised crowd that sign up for the service.
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I’m not sure how this will appear in my RSS feed, so if it doesn’t, please click through and press the Like button, if you’re on Facebook. And if you like WJT, of course!

With Facebook perhaps poised to do a full-on launch in Japan, iShare decided to look at Facebook’s requirement for real names, and real names on the internet in general.

Demographics

Between the 7th and 10th of December 2009 492 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 52.4% of the sample were male, 30.1% in their twenties, 28.5% in their thirties, and 41.5% in their forties.

I’ve got no problem using my real name, although I know my wife is pretty paranoid about doing so for various reasons that seem rather unclear to me. “People will know who you are and…” but I never find out what comes after the “and”. This does seem to be a rather common trait on the Japanese internet, as more often than not there are no names and no unobscured faces adorning the average blog.

Now I think about it, most of the people on Facebook that I have friended have their real names on display, but it never really registered until I read this survey!
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Thanks to an interesting post on establishing your brand on Facebook by Robert Sanzalone at blognation Japan, I stuck a stake in the ground for this blog. Please visit the 世論 What Japan Thinks Facebook page and feel free to befriend me or whatever, and if you like the idea, say thanks to Robert by visiting the blognation Japan Facebook page too. If you’re not a member, you’ll not see much more than a URL, however!

I also learnt from him about the impending Web 2.0 conference in Tokyo from tomorrow, and a booze-up/launch party in a Tokyo pub on Friday. Sadly, the WJT travel budget doesn’t extend as far as a shinkansen to Kanto.