世論 What Japan Thinks

Today’s survey is from not just Japan, but also from China, in a wide-ranging survey from Gallup International conducted into the matters of tourism, food safety, the environment, and the relationship between the two countries.

Demographics

For Japan, between the 5th and 17th of November 2008 1,200 people aged between 15 and 79 were chosen from all over the country at random from residents information and answered the survey either face-to-face or were left with the questionnaire. For China, between the 13th and 19th of November 2008 1,266 people between the ages of 18 and 59 from the 15 largest cities in China completed an internet-based questionnaire.

In the environmental questions in Q5, perhaps surprisingly China is more concerned than Japan about them, but when one looks at their particular worries, Chinese citizens are worried about the immediate threat from airborne and water pollution, this result being reflected in their distrust of their own food products.

I would like to visit the Great Wall of China and see the Terracotta warriors in their home settings, but I worry about being able to find veggie food and about the general level of hygene in the country.
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I wonder how the fear of impending collapse in a number of the car manufacturers will affect their investments into research and development into alternative power sources. However, this survey from MyVoice into electric cars was conducted before the bottom fell out of the manufacturing business, so such worries are not reflected in the results.

Demographics

Over the first five days of November 2008 15,382 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 29% in their forties, and 19% aged fifty or older.

Although I’m not convinced yet of the overall relative environmental impact of electric vehicles, they go some way to at least displacing pollution. Hybrids like the Toyota Prius are a nice ride once you get used to the gearbox, though, but I can’t see me giving up the train in the forseeable future.
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With other surveys showing that car manufacturers are among the most green companies, let’s look at one effort they make to show their green credentials, hybrid cars, in a survey conducted by MyVoice.

Demographics

Over the first five days of August 2008 14,782 members of the MyVoice internet community successfully completed an internet-based private questionnaire. 54% of the sample were female, 1% were in their teens, 15% in their twenties, 37% in their thirties, 29% in their forties, and 18% in their fifties.

The Prius is a lovely car which I always try to rent when I need a car in Japan. I always use Toyota Rent-A-Car. If you pay using a (Japanese only?) credit card you get a 5% discount. The cars are fully-equipped with a CD player, good satellite navigation system (Japanese only!) and ETC automatic toll payment machine, if you have a card for that. I’m picking up one the weekend after next, and it works out at about 8,000 yen per day.

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Recently, goo Research, in conjuction with All About, looked at young married women and ecology and lifestyle.

Demographics

Between the 3rd and 5th of July 2008 1,039 married women from the goo Research online monitor panel successfully completed a private internet-based questionnaire. 100% of the sample was female, of course, 33.3% in their twenties, 32.6% in their thirties, and 34.1% in their forties. 38.4% were full-time employees, 11.4% contract or dispatch staff, and 50.2% were full-time housewives. I don’t know why no part-timers or students were in the sample.

A recent story from the New York Times misrepresented the situation regarding energy consumption of heated toilets, but thinking about the situation more and seeing a couple of much more efficient European products, I realised the biggest domestic energy saving that can be made with little alteration to the average Japanese person’s lifestyle is to replace the hot water pot with some of the newer types of kettle.

I was going to post something describing the relative power consumptions, but it’s really difficult to get figures for kettles in sensible units – all I got was stuff like “If everyone boiled only the water they needed to make a cup of tea instead of filling the kettle every time, we could save enough electricity in a year to power the UK’s street lights for nearly 7 months. This is the equivalent of the electricity used by 300,000 households for a year or output of a typical power station for nearly 5 months.” If these figures weren’t incomprehensible enough, it said the above would save “enough CO2 to fill Big Ben tower more than 50,000 times.”

Just how much CO2 is 50,000 Big Ben’s worth?
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With yesterday’s G8 Hokkaido Toyako Summit survey showing that most people were hoping to see something done about global warming, this survey from MyVoice on the environment explorers these green issues a bit further.

Demographics

Over the first five days of June 2008 13,867 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 39% in their thirties, 20% in their forties, and 16% in their fifties.

I’ve noticed recently that The Register is publishing a number of sceptical articles about the whole global warming business. It’s well-researched (I hope!) stuff, with two recent articles looking at why wind power is maybe not that great and is the North Pole being ice-free really that much of an issue? It’s well worth a read, and not the usual anti-Gore nonsense one often sees.
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This headline will no doubt have most of my readers groaning, but more of that a couple of paragraphs further down. This was one of the curious results from a recent survey conducted by Japan Research Council into concerns about environmental problems.

Demographics

Between the 7th and 19th of November 2007 (before the aforementioned Japan Tobacco had a number of their China-made frozen gyoza laced with poison, a case that is still unresolved) 1,200 people were randomly selected from resident databases in 200 representative areas. From each of the locations 6 willing survey respondents were chosen for face-to-face interviews. 50.4% of the sample were female, 6.2% were in their teens, 15.2% in their twenties, 17.9% in their thirties, 15.2% in their forties, 18.5% in their fifties, 15.9% in their sixties, and 11.1% in their seventies.

Although Toyota do produce a lot of fuel-efficient cars, with the Prius the star amongst them, and are not slow to blow their own trumpet on the topic, other cars in their range are not so great fuel-wise, and indeed as I mentioned before, their new Noah and Voxy have 10% worse fuel consumption than the old models! As for Japan Tobacco, this survey highlights how clever, evily clever, their advertising team are. Smoking outside has been changed from a health issue to litter and safety issues, with the dangers being poking children in the eyes with lighted ciggies or dropping butt ends rather than dying horribly from cancer or living out your twilight years dragging an oxygen bottle behind you. Also note that Japan Tobacco outranks Sharp, the world’s largest producer of solar panels.

This survey can be cross-referenced with another recent one on Warm Biz from the same company.
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One of Junichiro Koizumi’s (a recent Prime Minister of Japan) legacies are the twin energy-saving initiatives, Cool Biz for the summer, and in this survey conducted by NRC (Japan Research Centre), Warm Biz.

Demographics

Between the 30th of January and the 11th of February 2008 1,200 people from NRC’s online monitor panel completed a private internet-based questionnaire. 605 were feamel, 75 were in their teens, 181 in their twenties, 215 in their thirties, 184 in their forties, 221 in their fifties, 192 in their sixties, and 132 in their seventies.

Our office is sure to stick up the posters every summer and winter promoting the campaigns, although the effort put into carrying them out is minimal, if not often nonexistant. Today, as most days of the winter, the temperature in the office was a comfortable 24 degrees Celcius, 4 degrees over the recommended maximum. Last night’s and this morning’s train was also rather hot, although that could have had something to do with both times being jammed in tight!
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With the rather amusingly-name “My Bag” campaign to persuade Japanese consumers to start bringing their own shopping bag with them gathering steam, MyVoice recently published the results of a survey they conducted into the reuse of check-out bags. This is quite a timely survey, with the big convenience store chain 7-11 recently announcing that it would start charging 5 yen per bag at all its stores.

Demographics

Over the first five days of May 2007, 15,078 members of the MyVoice internet community completed a private internet-based questionnaire. 46% of the sample was male, 1% in their teens, 17% in their twenties, 40% in their thirties, 28% in their forties, and 14% in their fifties.

This is a subject I’ve looked at before, but this survey takes an interesting look at what exactly people do with the bags once they get home. Sadly, Q2 and Q3 were badly-worded, lumping two questions together; I would have rather seen the two parts asked individually.
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Given that it seems most people upgrade their cell phones once every year or so (I actually haven’t seen any data for this!), MyVoice decided to look at the issue of mobile phone recycling.

Demographics

Over the first five days of May 2007, 15,165 members of the MyVoice internet community completed a private internet-based questionnaire. 46% of the sample was male, 2% in thier teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.

I passed my previous phone back to a DoCoMo shop for recycling, and I suppose I have to trust them to completely reset all the internal memory. Mobile phone manuals are often huge tomes that are rather difficult to find your way around – I’d prefer to refuse them for a small discount, and rely on some decent web search to find what I’m looking for. On their web site, DoCoMo offer PDF copies of their manuals for download, so I wonder why they don’t promote manual-less phones?

Note that most of the 3G Japanese phones come with SIM cards, so old phones can be used by just inserting the current, live card into the old phone.
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Between the 1st and 5th of April 2007 MyVoice surveyed its online community regarding their feelings regarding global warming. New visitors may want to check out previous environmental-themed surveys.

Demographics

17,500 people completed a private internet-based questionnaire. 54% were female, 2% in their teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.

I’ve not seen “An Inconveient Truth” myself, although my wife did go to see the Japanese subtitled version. She did find the message compelling, but she couldn’t recommend the movie itself as she felt the tone was too hectoring, although I don’t know if that was a fault with the original version or of the translation.
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