世論 What Japan Thinks

With yesterday’s G8 Hokkaido Toyoko Summit survey showing that most people were hoping to see something done about global warming, this survey from MyVoice on the environment explorers these green issues a bit further.

Demographics

Over the first five days of June 2008 13,867 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 39% in their thirties, 20% in their forties, and 16% in their fifties.

I’ve noticed recently that The Register is publishing a number of sceptical articles about the whole global warming business. It’s well-researched (I hope!) stuff, with two recent articles looking at why wind power is maybe not that great and is the North Pole being ice-free really that much of an issue? It’s well worth a read, and not the usual anti-Gore nonsense one often sees.
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This headline will no doubt have most of my readers groaning, but more of that a couple of paragraphs further down. This was one of the curious results from a recent survey conducted by Japan Research Council into concerns about environmental problems.

Demographics

Between the 7th and 19th of November 2007 (before the aforementioned Japan Tobacco had a number of their China-made frozen gyoza laced with poison, a case that is still unresolved) 1,200 people were randomly selected from resident databases in 200 representative areas. From each of the locations 6 willing survey respondents were chosen for face-to-face interviews. 50.4% of the sample were female, 6.2% were in their teens, 15.2% in their twenties, 17.9% in their thirties, 15.2% in their forties, 18.5% in their fifties, 15.9% in their sixties, and 11.1% in their seventies.

Although Toyota do produce a lot of fuel-efficient cars, with the Prius the star amongst them, and are not slow to blow their own trumpet on the topic, other cars in their range are not so great fuel-wise, and indeed as I mentioned before, their new Noah and Voxy have 10% worse fuel consumption than the old models! As for Japan Tobacco, this survey highlights how clever, evily clever, their advertising team are. Smoking outside has been changed from a health issue to litter and safety issues, with the dangers being poking children in the eyes with lighted ciggies or dropping butt ends rather than dying horribly from cancer or living out your twilight years dragging an oxygen bottle behind you. Also note that Japan Tobacco outranks Sharp, the world’s largest producer of solar panels.

This survey can be cross-referenced with another recent one on Warm Biz from the same company.
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One of Junichiro Koizumi’s (a recent Prime Minister of Japan) legacies are the twin energy-saving initiatives, Cool Biz for the summer, and in this survey conducted by NRC (Japan Research Centre), Warm Biz.

Demographics

Between the 30th of January and the 11th of February 2008 1,200 people from NRC’s online monitor panel completed a private internet-based questionnaire. 605 were feamel, 75 were in their teens, 181 in their twenties, 215 in their thirties, 184 in their forties, 221 in their fifties, 192 in their sixties, and 132 in their seventies.

Our office is sure to stick up the posters every summer and winter promoting the campaigns, although the effort put into carrying them out is minimal, if not often nonexistant. Today, as most days of the winter, the temperature in the office was a comfortable 24 degrees Celcius, 4 degrees over the recommended maximum. Last night’s and this morning’s train was also rather hot, although that could have had something to do with both times being jammed in tight!
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With the rather amusingly-name “My Bag” campaign to persuade Japanese consumers to start bringing their own shopping bag with them gathering steam, MyVoice recently published the results of a survey they conducted into the reuse of check-out bags. This is quite a timely survey, with the big convenience store chain 7-11 recently announcing that it would start charging 5 yen per bag at all its stores.

Demographics

Over the first five days of May 2007, 15,078 members of the MyVoice internet community completed a private internet-based questionnaire. 46% of the sample was male, 1% in their teens, 17% in their twenties, 40% in their thirties, 28% in their forties, and 14% in their fifties.

This is a subject I’ve looked at before, but this survey takes an interesting look at what exactly people do with the bags once they get home. Sadly, Q2 and Q3 were badly-worded, lumping two questions together; I would have rather seen the two parts asked individually.
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Given that it seems most people upgrade their cell phones once every year or so (I actually haven’t seen any data for this!), MyVoice decided to look at the issue of mobile phone recycling.

Demographics

Over the first five days of May 2007, 15,165 members of the MyVoice internet community completed a private internet-based questionnaire. 46% of the sample was male, 2% in thier teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.

I passed my previous phone back to a DoCoMo shop for recycling, and I suppose I have to trust them to completely reset all the internal memory. Mobile phone manuals are often huge tomes that are rather difficult to find your way around - I’d prefer to refuse them for a small discount, and rely on some decent web search to find what I’m looking for. On their web site, DoCoMo offer PDF copies of their manuals for download, so I wonder why they don’t promote manual-less phones?

Note that most of the 3G Japanese phones come with SIM cards, so old phones can be used by just inserting the current, live card into the old phone.
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Between the 1st and 5th of April 2007 MyVoice surveyed its online community regarding their feelings regarding global warming. New visitors may want to check out previous environmental-themed surveys.

Demographics

17,500 people completed a private internet-based questionnaire. 54% were female, 2% in their teens, 18% in their twenties, 40% in their thirties, 26% in their forties, and 14% in their fifties.

I’ve not seen “An Inconveient Truth” myself, although my wife did go to see the Japanese subtitled version. She did find the message compelling, but she couldn’t recommend the movie itself as she felt the tone was too hectoring, although I don’t know if that was a fault with the original version or of the translation.
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DIMSDRIVE Research recently conducted a poll on the subject of check-out shopping bags, the plastic bags most supermarkets give away free to shoppers. However, some chains have introduced charges for bags, most of the others encourage people to bring their own, and there is talk of introducing legislation to force all shops to charge for bags.

Demographics

Between the 7th and 15th of March, 2007 7,504 members of DIMSDRIVE’s online monitor group successfully completed a private internet-based questionnaire. 58.4% of the sample was female, just 0.3% were in their teens, 16.6% in their twenties, 36.9% in their thirties, 27.9% in their forties, 13.7% in their fifties, and 4.6% aged sixty or older. 65.2% were married; 42.5% worked full-time in the private or public sectors, 24.2% were homemakers, 12.8% were part-timers, 9.2% were self-employed, 5.7% were unemployed (including retirees), 2.9% were students and 2.7% had other employment statuses.

Note that as well as taking your own bag with you, some supermarkets offer baskets for sale. In addition, if you refuse bags, supermarkets often offer points that may be collected and exchanged for gifts.

Last time I was in Austria shopping at a Spar in Vienna, they only had pay-for bags, costing, if I remember correctly, a not insignificant number of Euro cents (60 or so?), but this was for a large and substantial bag, which I think is a far better idea than charging for the current bags which are difficult to reuse for anything other than collecting household garbage, and I think people may be more understanding about paying for something valuable and definitely reuseable.

I’m also glad to see Q1, the frequency of visiting supermarkets, a figure I’ve been interested in finding out for a while!

UPDATE: I see that in the UK, Sainbury’s have launched an “I’m not a plastic bag” bag that seems to have caused quite a stir! Would a similar campaign work here, I wonder, although reading the article I don’t know if they are actually going to be used by the general public, or just kept as keepsakes or investments.
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[part 1] [part 2] [part 3]

In September of this year, the Cabinet Office Japan conducted an opinion poll, interviewing 1,896 people, 55% female regarding attitudes towards environmental issues. This rather lengthy survey will be split over three days. Now for lifestyle and car issues - people on the whole still want stuff - perhaps they hope that it will be others who make changes to their lifestyles.

Q14: Considering the high production, high consumption, high disposal society, to control consumption of natural resources, reduce waste, reuse and recycle and reduce the burden on the environment, What do you think about the promotion of measures for establishing a recycling-oriented society? Select the one that is closest to your way of thinking.

If the current lifestyle level drops, I cannot accept it	1.7%
It is best if without dropping the current lifestyle level, whilst continuing high production and high consumption, we have active promotion of waste reuse and recycling	29.3%
If waste disposal facilities or natural resources run out, we cannot avoid moving to a recycling-oriented society	21.7%
Even if the current lifestyle level drops, we should move to a recycling-oriented society	17.6%
Whilst changing the current attitudes to the importance of owning and consuming stuff, regardless of any drop to the current lifestyle level, we should move to a recycling-oriented society	14.5%
I don’t know what sort of society a recycling-oriented society is	7.1%
Other	0.1%
Don’t know	8.0%

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[part 1] [part 2] [part 3]

In September of this year, the Cabinet Office Japan conducted an opinion poll, interviewing 1,896 people, 55% female regarding attitudes towards environmental issues. This rather lengthy survey will be split over three days. Note that only 14% sell unwanted goods - sodai gomi day is legendardy for finding discarded treasure! Last time I was in Germany I was charged 30 cents (42 yen or so) for a high quality reusable plastic bag at Spar, but the Japanese seem prepared to pay only as much as 5 yen, but perhaps they are picturing paying for the current cheap thin bags?

Q9: Do you usually endeavour to reuse and recycle? Which of the following do you try to do? (Multiple answer)

Thoroughly separate and categorise rubbish before throwing it out	82.2%
To make things easier to recycle, wash bottles, etc before disposal	63.9%
Use unneeded goods for another purpose, such as using old clothers as dusters or cloths	41.9%
Buy goods in reusable containers, like milk in bottles	17.0%
Actively purchase goods made from recycled materials	15.7%
Sell unneeded goods at second-hand shop, bazaar, fleamarket, etc	13.9%
Use old products rather than buying new ones	7.1%
Other	0.3%
Nothing in particular	6.1%
Don’t know	0.3%

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[part 1] [part 2] [part 3]

In September of this year, the Cabinet Office Japan conducted an opinion poll, interviewing 1,896 people, 55% female regarding attitudes towards environmental issues. This rather lengthy survey will be split over three days. Note that the high degree of recycling of packaging and sorting rubbish is due in part to many municipalities implementing separated rubbish collection and part to most stations, convenience stores, etc, having separate bins prominently positioned. The overall feeling I get from the answers is that people do put a little bit of effort into environmental protection at a personal level, but the motivation seems to be as much just saving money as any other more altruistic goal.

Q1: In your daily lifestyle, which of the following environmental protection activities do you make effort to do? (Multiple answer)

Recycle paper, milk packs, PET bottles, cans, etc, and dispose of rubbish separately	73.4%
Don’t pour oil and food scraps down the drain	56.9%
Try not to set air conditioner too low or heater too high	50.9%
Save electricity and water, and use low energy products	46.3%
Reduce rubbish as much as possible	45.0%
As much as possible, avoid buying single-use items.	28.0%
Buy recycled paper-based and other kind to the environment products	27.0%
Try to prevent creation of noise pollution	26.7%
Don’t take a plastic bag from the shop when shopping	23.2%
Other	0.3%
Nothing in particular	7.2%
Don’t know	0.2%

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