One in three still holding onto their feature phones
japan.internet.com recently reported on the 5th regular survey by goo Research into mobile phone, smartphone upgrades.
Demographics
Between the 27th and 31st of July 2012 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 1.0% in their teens, 12.7% in their twenties, 25.4% in their thirties, 31.6% in their forties, and 29.3% aged fifty or older.
I’m biased because I work there, but I hope in the next survey Panasonic will do better, not just because their new flagship ELUGA model is due to be released in Japan, but also this week there has been two interesting smartphone-related announcements, both of which I have an indirect relationship with. First is NFC-enabled fridges, etc, then there is the Japan release of a MirrorLink-ready phone (said ELUGA) and car navigation system.
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