Television market still appears strong

By ( December 11, 2010 at 00:19) · Filed under Hardware, Polls

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Which electrical item were you most thankful for this year? graph of japanese statisticsThis survey from iShare about the most helpful electrical device from 2010 also discovered that despite televisions being the biggest sellers this year and the eco points system being phased out, televisions were still the most popular buy.

Demographics

Between the 8th and 11th of November 2010 636 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.4% of the sample were male, 23.6% in their twenties, 30.2% in their thirties, and 46.2% in their forties.

When asked why they chose their answers for Q2, computers were cited as being usable for both work and play, and just being something people cannot lead their lives without. Mobile phones were indispensible and a part of life, television was something watched every day and as they’d bought a TV with a built-in hard disk their viewing frequency had increased. For white goods, the one answer chosen was for air conditioning, for all the hard work it put in over the summer.
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Electrical items bought at New Year sales

By ( January 19, 2009 at 22:59) · Filed under Business, Hardware, Polls

Where did you buy New Year digital products? graph of japanese statisticsIn Japan too the New Year brings sales, so this survey from the curiously-named RealWorld RealResearch and reported on by japan.internet.com looked at New Year digital home electrics purchases.

Demographics

On the 4th of January 2009 1,201 members of the RealWorld RealResearch monitor panel completed presumably a private internet-based questionnaire. 59.1% of the sample were male, 8.7% in their teens, 7.4% in their twenties, 20.8% in their thirties, 12.8% in their forties, 27.6% in their fifties, and 22.6% aged sixty or older. (That’s a rather unusual age distribution!)

I didn’t buy any digital electronics, although I did get a room humidifier and some blank DVDs. Most of the items I need to buy are very digital on the inside but boring old white goods on the outside, such as a rice cooker as our current one’s non-stick is coming unstuck, and no doubt very soon I’ll also need a new washing machine as it’s on its last legs.
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